Graham Charlton says, “Today sees the release of our Econsultancy’s sixthConversion Rate Optimization Report, in association with RedEye. The report looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. It is based on an online survey of over 1,100 client-side and supply-side digital marketers and ecommerce professionals, the highest number of respondents in the survey’s history. Here are four findings from the report…. Dissatisfaction with conversion rates The vast majority... [...]

Ginny Soskey says, “I don’t know about you, but I learn best by looking at examples. Learning formulas and high-level concepts only gets me so far — the real-world application is what makes things stick. But in conversion optimization, examples are especially hard to come across. Unless you know they’re happening or want to spend an inordinate amount of time Googling, you’ve got to resort to your imagination to devise new ideas for experiments to run on your website. While I’m sure your imagination is very vivid, we figured we could do some of the research... [...]

Bryan Eisenberg says, “Almost two decades ago, Jeffrey and I started evangelizing the notion that your conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. Good companies know how to persuade visitors, but legendary companies better understand their visitors and their desires, and do more than simply satisfying those desires. Great companies find ways to delight them along their journey. This is sometimes labeled as ‘flow’ in the UX world. In other words, conversion rate optimization is a critical discipline, but by itself,... [...]

Arie Shpanya says, “Are you a retailer kept up by cart abandonmentnightmares? We’ve all done it. Clicked through pages and pages of merchandise, added various items to the cart and simply never made it to checkout. It’s like we turned our backs and never looked back. Metaphorically, of course. But as a retailer, that’s the last thing you want. Combat cart abandonment and increase conversion rates with the following tips and tricks”. How to boost conversion rates and kick cart abandonment to the curb ‘Econsultancy’ Blog  [...]

Jake Cohen says, “If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it’s much easier for you to prioritize your team’s activities. You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it’s helpful to get some industry benchmarks to see how your success stacks up. Using customer data from our product, Privy, we’ve put together the following post to give... [...]

Scott Yates says, “Decisions, decisions. When it comes to where and when to focus your marketing efforts, the decisions never end. Is it more important to generate more traffic, or should you concentrate on improving conversions first? It’s a tricky question because it’s a bit like asking if you want to make more money on Wednesdays or on Thursdays? Anybody in business will say that they want to make more money on all days that have a “y” in them. The Traffic Jam Of course, traffic is important. Without any visitors, you definitely won’t have any sales. But as this article points... [...]

Kristina Kledzik says, “As a human being currently using the internet, you have opinions about online user experience. The problem is, everyone’s experience is going to be different based on their expectations. So although you, as a Moz blog reader and probably an internet connoisseur, may have some very good ideas about making your company’s or client’s site easier to use for the majority of visitors, there’s a good chance that your boss or client will disagree with you. If you’re like me and aren’t a user experience expert, it’s going to be hard... [...]

Graham Cooke says, “Geo-targeted advertising has become an important tool for retailers, allowing them to reach customers with individualized content. By obtaining users’ locations, you can approach them with specific offers, direct them to nearby shops and use their weather conditions to recommend a product – to name a few use cases discussed here. Futhermore, hyper-local targeting allows you to personalize the entire customer experience by preventing site fatigue and abandonment”. Geo-Targeting: Removing the Barriers to Conversion Website Magazine  [...]

Milad Oskouie says, “You’re probably immediately asking yourself the question: How can it be said that conversion rates don’t matter when they’re the number one driver behind every online marketing strategy? Truth, as someone once said, is determined by the perspective from which it’s observed. When you consider everything that is held as truth today, and you factor in concepts of time and motion, you’ll understand there’s a lot of relativity involved in perceived truth. Relativity has the potential to raise Internet marketing to the next level when it... [...]

The latest article on HubSpot blog is titled “9 Simple Landing Page Tweaks to Increase Your Conversion Rate”. Jesse Mawhinney says, “Landing pages are the hub of all inbound lead generation efforts – every campaign that you run, event that you host and funnel offer that you create should be tied back to a landing page. With so much focus on driving traffic to landing pages, you ought to make sure your design not only presents your brand in a positive light but is also effectively attracting and converting targeted traffic into qualified leads. We have designed hundreds of... [...]