The latest article on HubSpot blog is titled “What Is Social Prospecting”. Maggie Hibma says, “Inbound marketers know their marketing strategyisn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else. That’s where social prospecting comes in. Social prospecting is the art of listening to people, not mentions or keywords. It’s about scouring the social web, identifying... [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “10 Examples of Brilliant Email Marketing”. Ginny Soskey says, “At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need to see examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and make our own marketing even better. Most of the time, inspiration is easy to find because most marketing... [...]
StrongView has released a free guide titled “Using Social Data to Win at Email Marketing”. The StrongView team says, “The perpetually connected customer expects brands to treat them with the ‘V.I.P.’ experience. This means brand marketers must utilize data from various channels to deliver that experience and grow brand affinity less they risk losing customers to competitors who live up to their expectations. Key Topics 4 Types of actionable social data for email marketing 6 Steps for optimizing email campaigns with social data Technology requirements for harnessing... [...]
The latest article on HubSpot blog is titled “How Long Should Your Blog Posts Be?”. Corey Eridon says, “I’ll give you the answer one of my college professors gave to students who asked how long their term papers should be: As long as it needs to be. (Helpful, right?) But really, your blog posts are no different. They should be as long as they need to be to serve their purpose — whether that’sthought leadership, driving leads, explaining a new concept, whatever. Can your blog post serve its purpose in 200 words? Cool. Stop writing. You’re done. If you... [...]
The latest article on HubSpot blog is titled “The Benefits of Blogging: Why Businesses Do It, and You Should Too”. Corey Eridon says, “I had a co-worker ping me the other day asking for a blog post about the benefits of business blogging. “It’s for a friend,” she said. Suuuure it was. Just kidding, it really was. I told her I’d shoot over one of our up-to-date blog posts about why businesses should blog and … I couldn’t find one. Whoops. Quite the meta mistake”. The Benefits of Blogging: Why Businesses Do It, and You Should Too HubSpot [...]
The latest article on HubSpot blog is titled “Tracking Cookies: What Most Marketers Don’t Know, But Should”. Alisa Meredith says, “Mmmm, chocolate chip! Oatmeal Raisin! Oreos (more addictive than cocaine, apparently)! Yes, many of us have a weakness for cookies – but those aren’t the ones I’m talking about. What I’m referring to are tiny files stored on our computers when we visit certain websites and provide information (such as a name, username or email address) in a form”. Tracking Cookies: What Most Marketers Don’t Know, But Should HubSpot [...]
The latest article on HubSpot blog is titled “Good Marketing Doesn’t Feel Like Marketing: 5 Brands That Get It”. Meghan Keaney Anderson says, “I’m going to own up to something: When AT&T’s It’s Not Complicated commercials come on, I stop fast-forwarding. In fact, if it’s a new one and I’ve missed the first few seconds, I’ll press stop on my DVR, rewind it, and watch the commercial from the start. Now that’s good marketing if a company’s ad can get me to do that. The genius behind the commercials, which were created... [...]
The latest article on HubSpot blog is titled “Google AdWords’ New Ad Rank Formula: What You Need to Know”. Larry Kim says, “In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look”. Google AdWords’ New Ad Rank Formula: What You Need to Know HubSpot [...]
The latest ‘Aweber’ blog post is titled “3 Ways to Get Subscribers at Conferences”. Nick Randazzo says, “Our summer intern, Nick Randazzo, picked up some solid tips on list building at conferences while he was here. He’s back at school, but still sharing what he’s learned: A great way to meet potential subscribers is at industry-based events like workshops, trade shows or conferences. These events are the perfect opportunity to show people how awesome you and your business are. Your goal at these functions is to impress people with your business“. 3 Ways to Get Subscribers at Conferences Aweber... [...]
The latest article on HubSpot blog is titled “Ecommerce Marketing: The Thin Line Between Awesome and Creepy”. Sam Mallikarjunan says, “It’s something that our profession needs to come to an understanding with consumers around: Privacy. It’s not exactly a topic that anyone is inclined to tackle, given that violating the privacy of consumer’s has been big business for a long time, but the time has come for an honest conversation around this. We don’t feel like evil, dystopian usurpers of civil rights, so why are some marketers portrayed that way? What makes... [...]