The latest article on HubSpot blog is titled “Is Marketing Automation Worth the Hassle? New Data Raises Questions”. Rick Burnes says, “Thinking about investing in marketing automation? Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data: Results Often Don’t Justify the Investment — Marketers are finding that marketing automation frequently does not produce the results needed to justify the significant investment... [...]

The latest ‘Econsultancy’ blog post is titled “Defensive SEO is all you need to know”. Maximilian Tatton-Brown says, “While practising for my driving test, my instructor was always spouting jewels of wisdom. He also smoked too much and once nearly drove us into a traffic light but I guess nobody’s perfect. Anyway, one of the themes that came up again and again was ‘defensive driving’, which Wikipedia helpfully defines as ‘driving to save lives, time, and money, in spite of the conditions around you and the actions of others’. As a PR, I’ve... [...]

The latest article on HubSpot blog is titled “Louis C.K. Just Made the Only Banner Ad I’ve Clicked This Year”. Corey Eridon says, “Louis C.K. probably isn’t interested in being known for his marketing prowess, but … he’s kind of nailing it. Last year, he made waves by cutting out the ticket brokers and selling tickets to his comedy special on his own website. He did the same when he distributed his special on his own for just $5. His “call-to-action”? Don’t steal the content and upload it on torrent sites for free”. Louis C.K.... [...]

The latest ‘Econsultancy’ blog post is titled “PPC agency payment models: percentage of spend”. Ben Potter says, “This time last year I scrutinised a number of SEO agency payment models, concluding that many of the pricing structures and commercial arrangements offered by agencies are outdated in the context of today’s organic search landscape. PPC is generally accepted as an ‘easier buy’ compared to SEO. However, you need only do a search on Google for ‘PPC services’ to be confronted with a baffling array of offers”. PPC agency payment models: percentage... [...]

The latest ‘Econsultancy’ blog post is titled “Twitter revenue per visit up 300% year on year: stats”. Graham Charlton says, “Twitter and Pinterest have experienced the biggest rises in revenue per visitor (RPV) over the last 12 months, though Facebook continues to dominate the share of social referral traffic to ecommerce sites.  These findings are from Adobe’s first annual Social Media Intelligence report, which looks at social media trends  based on data across retail, media, entertainment, and travel websites over the last twelve months. Here are a few... [...]

The latest article on HubSpot blog is titled “Instagram Ad Rollout Begins: What You Need to Know”. Ginny Soskey says, “A few weeks ago, people got all in a tizzy whenInstagram announced that it was introducing ads soon. Not today, not tomorrow, but soon. People were up in arms that Instagram, once a hipster’s paradise for creating overly saturated photos, was going to the dark side. Well folks, it looks like soon is here. Get ready for the tizzy to go into overdrive. Yesterday, Instagram announced that ads will start rolling out in the next week to all U.S. users... [...]

The latest ‘Econsultancy’ blog post is titled “Seven lessons Obama’s digital team learned from A/B testing emails”. David Moth says, “In case you’re a few years behind the times, you will be aware that Obama’s re-election campaign was a success. But what is less well known is the detail of the testing process behind the email strategy that helped to raise more than $500m in online donations. At Searchlove this morning Obama’s director of digital analytics Amelia Showalter gave an insight into the A/B tests that optimised the campaign’s fundraising... [...]

The latest article on HubSpot blog is titled “How to Create an Infographic in an Hour or Less”. Pamela Vaughan says, “Wouldn’t it be great if you could create an infographic as quickly as a regular ole text-based blog post? Unfortunately, the reality is that visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually. But considering the popularity and effectiveness of visual content in today’s modern marketing world, you can’t just afford to throw in the towel. That’s... [...]

The latest ‘Econsultancy’ blog post is titled “Four essential steps to creating a B2B marketing dashboard”. Maria Wasing says, “If you follow marketing and digital related blogs and news sites, then it won’t come as a surprise to you that marketing professionals and CMOs are expected to show how activity achieves business results. As marketing professionals, we need to have an in-depth and real time understanding of how we contribute to our organizations’ or clients’ revenue. In addition, we must also be able to have an ongoing conversation with our sales teams... [...]

The latest article on HubSpot blog is titled “What Are Psychographics?”. Maggie Hibma says, “You probably know a lot about who buys from you. Their gender, geographic location, marital status — it’s all part of developing buyer personas. These data points make up thedemographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to reallyunderstand your buyer”. What Are Psychographics? HubSpot  [...]