The latest article on HubSpot blog is titled “8 Failed Marketing-Related Sitcoms”. Jay Acunzo says, “Every single day, I wake up and thank God that I don’t write sitcoms for a living. (Just go with this for a second.) Can you imagine being those writers? You’d toil away day after day trying like mad to pull something — anything! — unique and interesting from the same tired storylines that everyone’s heard a million times before. Yup, nothing at all like business blogging 😉 But hypothetically, if marketing and sitcoms overlapped, then I’d... [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “HTML Decoded for the Plain Text Marketer “. Anum Hussain says, “Wait! Don’t go! I know you saw “HTML” in the title of this blog post and considered skipping it entirely, but give it a chance. As marketers, we often get overwhelmed by the various skills we need to acquire in a modern marketing world. It’s not enough to be able to envision an ad campaign. You now need to know how to design, write, analyze, and — despite your preference or fear of it — code. But that doesn’t mean you need... [...]
The latest article on HubSpot blog is titled “Customers Are Changing. Are You Ready for Generation C?”. Brian Solis says, “When was the last time you researched customer segmentation for your business? When was the last time you reviewed your customer’s decision journey? If your business is like most others, you most likely studied how customers interact on the web and inthe real world some years ago. But have you observed how customers use mobile, apps, blogs, and social networks – to learn how they find you, and how they decide for or against you? Believe it or not, there’s... [...]
The latest article on HubSpot blog is titled “How to Bulk Schedule Tweets Without Sacrificing Authenticity”. Meghan Keaney Anderson says, “Do you remember the day Old Spice and Taco Bell started trash-talking to each other on Twitter? It was soooo funny. How about the time a follower joked that bird poop could easily destroy a Smart Car and Smart Car responded with this? The best moments on Twitter are always the unscripted ones and embody what the social platform is all about. From eye-witness accounts of breaking news to genuine company-customer interactions, Twitter tears... [...]
The latest article on HubSpot blog is titled “How Pinterest Saves the Day (Again) With Now-Trending Tool for Ecommerce”. Greg Wise says, “For all those holdouts who still think Pinterest is a place to store recipes or create dream boards, the social platform has changed the game yet again. Pinterest is the fastest-growing social network available at 53 million monthly users, with more clout when it comes to ecommerce than both Facebook and Twitter. And just when we all thought they’d won the game, they went and topped themselves again”. How Pinterest Saves the Day (Again)... [...]
The latest article on HubSpot blog is titled “How to Turn 1,200 Words Into 4 Months’ Worth of Lead Generation Content”. Andrew Dymski says, “Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we’re in the same boat. It can be pretty daunting to sit back and think about creating 12-months of content. Sometimes you face creative overload whentopics won’t stop rolling around in your head. Other times it is like trying to draw water from a long abandoned well”. How... [...]
The latest article on HubSpot blog is titled “Peak Content: When Does Content Marketing Hit Its Breaking Point?”. Drew Williams says, “So here’s a story. My wife runs a design company. She has a fax (still). Years ago, she would walk into the office every morning and there would be a pile of junk faxes waiting for her. One morning she grabbed the pile of faxes off the machine and started running around the office, screaming about the morons who have nothing better to do than to send all this useless material to people like her who don’t want it. Then she stopped dead in her... [...]
The latest article on HubSpot blog is titled “How And When To Use Different Types of Image Files”. Jessie-Lee Nichols says, “Have you ever wondered when you should use a JPG instead of a PNG? Or maybe you are just trying to figure out which program opens an INDD? Unless you are a graphic designer by training (like me!), chances are you’ve never needed to understand things like what separates a TIF from a PDF or a PSD. While the large variety of image formats may seem overwhelming, there is a method to the madness”. How And When To Use Different Types of Image Files HubSpot [...]
The latest article on HubSpot blog is titled “The Definition of Closed-Loop Analytics”. Corey Eridon says, “The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever wonder what path your customers took to close? Closed-loop analytics tells you“. The Definition of Closed-Loop Analytics HubSpot [...]
The latest article on HubSpot blog is titled “Pinterest Pins Drive 25% More Sales Than a Year Ago”. Ginny Soskey says, “Do you know how much one pin on Pinterest — yep, one measly pin — is worth to your company’s bottom line? I’d place a bet that most marketers don’t. Most marketers (especially those in the B2B sector) are worried more about the overall growth and success of their Pinterest strategy — not the unit economics of each pin.And even if marketers did want to track success back to individual pins, Pinterest has notoriously... [...]