Leslie Ye says, “As if sales wasn’t hard enough, here are three sobering statistics: The average person’s attention span is 8.25 seconds. People receive an average of 88 business-related emails a day. 43% of people delete or stop reading long emails within the first 30 seconds of opening it. Clearly, it’s getting harder and harder to reach prospects. But email as a sales tool isn’t going anywhere, so how do you cut through the clutter? The BRIEF Method of Writing Sales Emails Joe McCormack, author of Brief: Make a Bigger Impact by Saying Less, thinks he has the answer. His “BRIEF”... [...]

Aja Frost says, “If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, according to a study by Litmus. To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences — ones that feel less like a robot, and more like a friend.... [...]

Aja Frost says, “Imagine if a salesperson could combine the most successful elements of every email they’ve sent to create a super-email. With A/B testing, that’s actually possible. An A/B email test compares two versions of the same message to see which performs better. Senders can test anything from subject line to email signature to their call-to-action. Once the results are in, reps can continue using the more successful version and scrap the old one. Continual A/B testing essentially allows salespeople to get closer and closer to the “perfect” sales email. Let’s dive into... [...]

Dan Hanrahan says, “Whether you’re a marketer at a startup, scaleup, or enterprise company, creating meaningful marketing messages and finding new channels to promote those messages is key—but it’s hard work! With more and more digital channels being introduced to the market, it’s often hard to ensure your company’s most important initiatives are communicated broadly to your audience of prospects, customers, and partners. But more than that, you need to ensure your messages are noticed and actionable. Employee email has been a mainstay in the marketing toolbox, and it’s no wonder:... [...]

Personalization has always been a part of the marketer’s toolbox. Talking directly to the reader, with personal details such as name included, tends to produce better results. But this kind of personalization is really rather superficial. You must know the customer at a deeper level in order to make the most sales. As reported in Email Insider, “Google recently dubbed every tiny interaction consumers have with brands as ‘”micro-moments,” the new battle ground for brands.'” You need to manage these micro-moments for the best customer experience, which will produce... [...]

Ed Kuderna says, “For enterprises trying to enhance their marketing campaigns, choosing the right email service provider (ESP) could be the difference between adequate results and extraordinary results. But the email marketing space is crowded, causing confusion, at the least, and decision paralysis, in the most severe cases. Choosing a new ESP requires thorough preparation and evaluation of each prospect and its capabilities. But beyond capabilities, it’s essential to determine whether their values align with your organization’s goals, requirements, and mission. Before selecting... [...]

IM NewsWatch reported a few days ago about Temper Thompson, the 17 year-old boy who found significant marketing success using email marketing. With the help of Matt Bacak, Thompson has produced Email Cash Blueprint, his process for using email to build a marketing business. He didn’t have a large mailing list, under 1000 subscribers, but from this list he earns over $10,000 in a month. This is remarkable for someone so young. The essence of Email Cash Blueprint is an interview Bacak did with Thompson. You get the video, the audio and a PDF transcript of the interview. You can absorb the information... [...]

Allison Howen says, “In email marketing, too many companies rely on metrics that do not give them an optimal return – defaulting to open and click-through rates as their only practice of data analysis. Though these are integral metrics to analyze throughout any email campaign, they are not the end-all, be-all. When aptly leveraged, the right metrics will serve the purpose of improving an email marketing campaign, from encouraging users to engage with your brand to increasing the ultimate ROI”. Leveraging the Right Email Marketing Data Website Magazine  [...]

Joe Jerome says, “It wasn’t until late afternoon on April Fool’s Day when I came up with the idea for an epic prank. No, not covering a colleague’s desk with Post-It notes or planting staplers in Jell-O. I’m talking something a little more … client-facing. Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is a very strong advocate of all things inbound marketing. Our mission is to generate revenue for our clients online using inbound marketing best practices, and we’re proud to beamong the top 1% of... [...]

The biggest marketing companies around use email: Staples, Kroger, Walmart, Sears and many others use email to sell their products. They know something about email that you may think is no longer true. They know email still works. That’s why they spend thousands of dollars every month sending attractive emails to their customers and their opt-in leads. To prove this point, Joe Lavery cites a high-powered consultant’s report, “”A new study from McKinsey cites email’s dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring... [...]