The latest ‘Aweber’ blog post is titled “The Online Marketing One-Two Punch”. Amanda Gagnon says, “Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. Christian integrated this service with his email marketing efforts in AWeber. Now, Electronica Life has over 10,000 subscribers, sponsors seeking him out, plus... [...]
Archive for the 'e-mail marketing' Category
Well-known marketer Anik Singal is giving away a free e-book and free videos in preparation for his launch next week of box Blueprint. Get on his early-bird mailing list, and he will send you a copy of his latest book, plus he will give you access to three training videos. He shows you some good email marketing strategies that he’s used to build his business just using email. You may be interested in his upcoming product, but whether you are or not, get his free information Inbox Blueprint. [...]
The latest ‘Aweber’ blog post is titled “#AWeberHour Twitter Chat Preview: Content Marketing in 2014”. Brandon Olson says, “The AWeber team invites you to participate in our first-ever #AWeberHour Twitter Chat Wednesday, January 8, from 3-4 p.m. ET. We’ll be speaking with Joe Pulizzi, founder of theContent Marketing Institute. Joe will be providing insight on what 2014 holds in store for content marketing as well as sharing some New Year’s Resolutions every content marketer should make. The top chat contributor will receive a copy of Joe’s book, EPIC Content Marketing, and an... [...]
The latest ‘Aweber’ blog post is titled “Get Your Business Online For The New Year”. Rebekah Henson says, “In AWeber’s home state of Pennsylvania alone, 56% of businesses do not have a website. Maybe you’re one of them. A website is your online hub. It’s the first place people go to find out about you – your hours, your products, your services, what you’re all about. In fact, 97% of Internet users go online to learn about local businesses. And it makes building your email list a lot easier when you can put a sign up form right on your site! If your business isn’t online... [...]
The latest article on ‘Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013”. Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further Following, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics.... [...]
The latest ‘Aweber’ blog post is titled “The Customer Service Connection With Success”. Matt Hui says, “Most of us have done it, and if you haven’t done it yet there is a good chance you may do it in the future. Contacting customer service can be a make or break moment for any consumer. The experience that they have can help them decide if they will stay with your brand or not. So make sure you are giving a good reflection of the service that they can come to expect!“. The Customer Service Connection With Success Aweber Blog [...]
The latest article on ‘MarketingProfs’ is titled “How Yelp Can Help… Small Businesses Take Advantage of Reviews”. Verónica Maria Jarski says, “If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Small businesses that took advantage of Yelp business accounts recorded increases in annual revenue, according to a Boston Consulting Group survey. The average increase in annual revenue for small businesses with Yelp accounts was $8,000, and $23,000 was the average increase in annual revenue for small businesses that paid to... [...]
The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”. Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp. The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: Words such as “announcement” and “invitation”... [...]
The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”. Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix. This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before“. Update:... [...]
The latest article on ‘MarketingProfs’ is titled “Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant”. Karen Talavera says, “There is abundant proof that email, after over a decade of successful use, is not only the connective tissue of all data-driven marketing but also the revenue-producing heart of digital efforts. Yet, despite claiming the highest ROI of all direct marketing channels at $28.50 in sales generated for every $1 of spending (DMA 2012 Response Rate Report), the highest driver of online conversions, and the number two spot (behind only search)... [...]