The ‘MarketingSherpa Email Summit 2014’ is taking place at the at the Aria Resort & Casino, Las Vegas on February 17-20, 2014. Keynote Speakers Dr. Flint McGlaughlin, Managing Director at MECLABS Dr. Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University Dr. Noah Goldstein, Associate Professor of Management & Organization and Psychology at UCLA Anderson School of Management. MarketingSherpa team says, ”   Join us February 17-20 at the Aria Resort & Casino Las Vegas for MarketingSherpa Email Summit 2014 – the world’s... [...]

Silverpop has released a free ebook titled “Gmail Tabs: Impact on Email Marketing and Strategies to Respond”. The Silverpop team says, “Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise. Download our white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond. You’ll learn: What the data says about how Gmail Tabs is impacting marketing How... [...]

The latest ‘Aweber’ blog post is titled “How Consumers Are Shopping For The 2013 Holidays”. Amanda Gagnon says, “Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition: Black Friday Total Black Friday revenue fell 13.2% from 2012 figures. Even so, NBC News reported that US online sales rose 17.3% on Black... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Subject line test increases clickthrough rate 18%”. John Tackett says, “Subject lines often have a hefty impact on the success of an email campaign. Yet, marketers rarely have the time for a deep-dive into the psychology of turning interruption into engagement. In today’s MarketingExperiments Blog post we’re going to take a look at how Jonathan Hosier, Senior Marketing Specialist, MECLABS, used subject line testing to increase clickthrough 18%. But first, let’s review the research notes for some background on... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”. David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension. But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance. The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”. Google’s... [...]

The latest ‘Econsultancy’ blog post is titled “Gmail image changes: everything email marketers need to know”. Phillip Storey says, “Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours. This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us. In this blog post, I will try to demystify these changes for you”. Gmail image changes: everything email marketers... [...]

The latest post on ‘Mashable’ is titled “Google: We’re Winning Against Phishing and Spam Emails”. Lorenzo Franceschi-Bicchierai says, “Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail... [...]

The latest ‘Aweber’ blog post is titled “Video In Email: Exposure For Something And Clicks For Free”. Jason Moore says, “(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject line increased opens by 20% over subject lines without that word. One of our own customers, Tim Carter (from AskTheBuilder.com), uses video... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: One question to ask yourself before you write another subject line”. Emily Munns says, “I spend a healthy portion of my day exchanging emails with our Research Partnersto help keep our testing projects running smoothly. When it comes time to sift through a pile of emails flooding my inbox after a long day at the office, my eagerness to open, read and take action is all but diminished. So, how do I sort through the clutter? The same way a lot of people do – by looking for what I can delete first. The one element... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing: why you need to review and improve”. Lucy Wilsdon says, “Email marketing is the communication glue within your digital marketing and all of this communication is trackable.  Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value. With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing”. Email marketing:... [...]