The latest article on HubSpot blog is titled “How to Create a Google+ Event [Quick Tip]”. Brittany Leaning says, “Google+ has a slew of amazing features and hidden gems that may or may not come in handy in your marketing, but Google+ Events are definitely one feature that every business should consider taking advantage of. Whether your company is hosting a webinar, industry conference or event, employee BBQ, happy hour, hackathon, or something else … Google+ Events can help you get the word out and amplify the reach of your event”. How to Create a Google+ Event... [...]

The latest article on Business Insider is titled “Advertisers Are Worried Facebook Is Going To ‘Invasive, Tedious’ Ads On Your Phone”. Matt Warman and Rob Grant says, “Advertisers warned Facebook today that its Home application needs to avoid irritating users with its adverts. “Invasive, tedious or over-frequent marketing in such a personal space will be an instant switch-off for Home users,” Angus Wood from iProspect, a digital marketing agency, said”. Advertisers Are Worried Facebook Is Going To ‘Invasive, Tedious’ Ads On Your Phone  [...]

The latest article on HubSpot blog is titled “4 Tried and True Marketing Automation Recipes for Better Email Nurturing”. Meghan Keaney Anderson says, “Research from MarketingSherpa shows that theemail marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?”. 4 Tried and True Marketing Automation Recipes for Better Email Nurturing  [...]

The latest article on Business Insider is titled “Google Paid This Man $100 Million: Here’s His Story”. Nicholas Carlson says, “Two years ago, Twitter was in disarray. On April 14, 2011, Fortune’s Jessi Hempel blasted Twitter for failing to launch exciting new products, generate meaningful revenues, or hang on to executive talent. None of this was news to Twitter’s board members or CEO Dick Costolo, of course. They’d spent the months prior trying to turn Twitter into “a real company” after years of neglectful management”. Google... [...]

The latest ‘Econsultancy’ blog post is titled “The new paid Google Shopping: pros and cons”. Alistair Dent says, “We’re six weeks or so into the migration of retailers’ product listings on Google to the new Google Shopping. Retailers now have to pay for Product Listing Ads (PLAs) to appear in Google’s Shopping section (they appear either on the right hand side of the page, or just below the ads, above the natural results). As before, these ads are linked to the retailer’s product feed on its website”. The new paid Google Shopping: pros and cons  [...]

The latest article on HubSpot blog is titled “The Top 8 Priorities for Any One-Man Marketing Team”. Ginny Soskey says, “When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day — but that’s not how real life works. Especially for a small business”. The Top 8 Priorities for Any One-Man Marketing Team  [...]

The latest article on HubSpot blog is titled “Everything Marketers Should Know About Secondary CTAs”. Pamela Vaughan says, “Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge about people’s love for options over to your marketing and give your visitors and prospects some choices, too?”. Everything Marketers Should Know About Secondary CTAs  [...]

The latest article on Business Insider is titled “The Real Reason Advertisers Will Love Facebook ‘Home’ Phones: Permanent Logins”. Jim Edwards says, “The most surprising part of Facebook‘s launch of “Home” for Android phones was when CEO Mark Zuckerberg admitted, “There are no ads in this yet, I’m sure that one day there will be.” That was a shock because the basis of Home is that the app takes over your phone’s homescreen, displaying big bright photos from your friends that would normally appear in your Facebook News... [...]

The latest ‘Econsultancy’ blog post is titled “66% of marketers say email delivers ‘excellent’ or ‘good’ ROI”. David Moth says, “Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales through this channel. The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its place as a channel that offers a strong... [...]

The latest ‘Econsultancy’ blog post is titled “29 useful Twitter tips for beginners”. Simon Hawtin says, “I blogged a while back offering five simple suggestions to optimise Tweets. As it went down well I thought it worthwhile expanding on this and giving my insight on growing a follower base and increasing engagement. Twitter is a fantastic platform that allows you to interact with like-minded people. I’ve learnt a lot from fellow digital marketers on Twitter by joining conversations and reading their content”. 29 useful Twitter tips for beginners  [...]