The latest ‘Econsultancy’ blog post is titled “Marketers still need to work on mobile email: stats”. Graham Charlton says, “While companies appreciate the importance of mobile email, they are a long way away from implementing best practice, with just 25% currently optimising emails for mobile.  The seventh annual Econsultancy Email Marketing Industry Census, sponsored by Adestra, finds that mobile email is a key area for improvement”. Marketers still need to work on mobile email: stats  [...]

The latest article on HubSpot blog is titled “What Every Marketer Should Know About Hiring a Freelance Designer”. Katie Burke says, “The old saying, “you never get a second chance to make a first impression” is certainly true when it comes to your brand. The pressure to make a great impression makes it incredibly important that each of your design touch points looks and feels remarkable to a first-time visitor. Maybe your company’s creative team is 20 people deep”. What Every Marketer Should Know About Hiring a Freelance Designer  [...]

The latest article on HubSpot blog is titled “How to Tell if That Industry Event Is Really Worth Your Money”. Rachel Sprung says, “In some way, shape, or form, events are probably a part of your inbound marketing strategy. Whether that means attending, sponsoring, or hosting your own industry event, every marketer should be thinking about how events fit into their overall inbound marketing strategy”. How to Tell if That Industry Event Is Really Worth Your Money  [...]

The latest ‘Econsultancy’ blog post is titled “Analysing data: the power of site search”. Greg Randall says, “Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates.   One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards”. Analysing data: the power of site search  [...]

The latest ‘Aweber’ blog post is titled “Want More Traffic? Time To Let The Dogs Out”. Crystal Gouldey says, “I love animals. I try to incorporate them into my work whenever it’s appropriate. I’m also not alone in my obsession. Animal pictures are constantly being shared and there are whole sites dedicated to cute animal photos. This got me thinking – will animal pictures and references bring more traffic for non-animal businesses? I thought“. Want More Traffic? Time To Let The Dogs Out  [...]

The latest ‘Econsultancy’ blog post is titled “How to boost conversions by increasing motivation”. Blair Keen says, “Every digital marketer knows that failure to motivate people to take action hurts your conversion rate and costs you money.   What you may not know is that influencing motivation involves more than just a good product description or use of techniques like social proof. Reading this post will give you a new perspective on how to influence motivation throughout your conversion funnel”. How to boost conversions by increasing motivation  [...]

The latest article on HubSpot blog is titled “7 Steps to Transforming Into an Inbound Agency”. Patrick Shea says, “You can’t teach an old dog new tricks. But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. We know. We’ve seen it done time and again”. 7 Steps to Transforming Into an Inbound Agency  [...]

The latest ‘Econsultancy’ blog post is titled “Blogger engagement: the benefits for brands”. Elisa Harca says, “Building relationships with bloggers can be time consuming, but if done with integrity it can bring fantastic success to a brand in the way of genuine advocacy. Quite simply, if you take the time to engage with bloggers in the correct manner, then bloggers in turn will engage with your brand as part of a mutually beneficial relationship and more often than not, go above and beyond what they’re asked to do”. Blogger engagement: the benefits for... [...]

The latest ‘Econsultancy’ blog post is titled “Audience data is your currency: protecting it is paramount”. Amy King says, “As the number of ad technology vendors grow and their functions expand, companies continue to implement more and more tags on their websites.  This process takes place in stages and incorporates various departments in the organisation, often without a central role governing their organisation. This can result in a slower, less efficient, and more vulnerable website. Over the past five years, the average number of elements per page has doubled... [...]

Many marketers get lost when trying to choose an autoresponder service. There are so many different things to consider Garry Sayer and Thom Lancaster have created Autoresponder Software Know-How, sharing how they have deeply researched the autoresponder marketplace. It distills all the information they found into an easy-to-read and value-packed guide. So you have all the essential information to make an informed decision on the exact autoresponder software you need for your listbuilding and email marketing campaigns. They also share a lucid overview of autoresponders and the important role they... [...]