The latest ‘Aweber’ blog post is titled “Identifying Your Target Audience: The Story Of Penny”. Corrina Gordon-Barnes says, “When I started my email list back in 2006, Penny was one of my very first subscribers. She loved my approach and enjoyed every topic I wrote about – from procrastination, to climate change, to making more of your garden. (Eclectic, I know!) With every blog post, I was trying to please Penny. I was trying to keep her thinking well of me and I was certainly trying to keep her subscribed. I didn’t want to share anything in my blog and newsletter that wasn’t... [...]

The latest article on Business Insider is titled “AppNexus CEO, Who Said Mobile Ads Were ‘Not Significant’ In January, Will Now Go ‘All In'”. Jim Edwards says, “Just three months after declaring the mobile advertising real-time bidding market “not significant” and “tiny,” AppNexus CEO Brian O’Kelley told his partners in San Francisco that going forward, mobile would be the company’s main focus. AppNexus is now going “all in” to mobile, according AdExchanger. 2013 has been a year of dramatic change at AppNexus.... [...]

The latest ‘Econsultancy’ blog post is titled “73% of businesses carry out basic email segmentation: report”. David Moth says, “Almost three-quarters (73%) of businesses carry out basic email segmentation while a further 16% are planning to implement it, according to the new Econsultancy/Adestra Email Marketing Census. After basic segmentation, encouraging sharing of content (52%) and regular list cleansing (49%) are the email practices which marketers are most likely to be undertaking. Businesses are clearly seeing the benefits of segmenting their email marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Website competitive analysis and review: a guide for marketers”. Ian Creek says, “Website competitive analysis is important, but it’s often done for the wrong reasons. In my opinion, there’s nothing better than measuring your progress against your own performance, plans or targets. However, it’s inevitable that at some point during your marketing career you’ll be asked to complete a competitive analysis or review. If you’ve been asked to review your website, or a client’s site then you’ll want to make sure... [...]

The latest article on Business Insider is titled “BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode”. The BI team says, “With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space. Location-enabled mobile ads have generated excitement for their effectiveness and the impressive prices they command. And many mobile ad trading platforms have recently reported triple-digit increases in location-enabled impressions”. BII REPORT: How Location-Based Data Is Making Mobile... [...]

The latest article on Business Insider is titled “Facebook Is Testing A New Content Distribution Product That Could Be Huge”. Jim Edwards says, “Facebook has begun testing a new content distribution product that injects news stories and other types of content into users’ news feeds even though they haven’t liked the story. The product examines your history of likes and interests, as well as a story’s history of being shared on Facebook, and then takes a guess that you’ll like the story too”. Facebook Is Testing A New Content Distribution Product... [...]

The latest article on HubSpot blog is titled “Why Your Keyword Strategy Is Incomplete Without User Intent”. Jayson DeMers says, “Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketingefforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent”. Why Your Keyword Strategy Is... [...]

MarketingSherpa has published an article titled “Retargeting: 5 tactics from drip email to lead generation”. David Kirkpatrick says, “This article has long been in the making. The journey began with a marketing event cocktail hour conversation, then another discussion over a steak dinner, and closed with lunch at a day-long educational conference. Add in a great referral and voila, we had four sources for two how-to articles on retargeting. Read on to find out what those four sources said about retargeting in multiple marketing channels including email, online advertising and... [...]

The latest ‘Econsultancy’ blog post is titled “Integrated Marketing Week 2013: Jonathan Salem Baskin on “Search is not broken””. Ryan Sommer says, “As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our second interview features Jonathan Salem Baskin who also spoke at JUMP 2013 in New York. Jonathan Salem Baskin founded Baskin Associates in 2003 to put decades of experience in digital marketing to good use for clients. We featured insights he contributed to AdAge... [...]

The latest article on HubSpot blog is titled “27 Time-Saving Tools and Tricks to Be a More Productive Marketer”. Meghan Keaney Anderson says, “Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify you for full-on zombie citizenship”. 27 Time-Saving Tools and Tricks to Be a More Productive Marketer ... [...]