The latest article on HubSpot blog is titled “A Blog Post to Help You Write Blog Posts “. Shannon Johnson says, “You know what would be cool? Having a magic genie write a steady stream of high quality blog posts for you that drive tons of traffic and leads. Okay. Yeah. We all know that would be nice. But since that’s not really a possibility, the next best thing is a template that can walk you through all the steps necessary to write a solid blog post — with as few headaches as possible — almost as if a genie was there guiding you all along the way”. A... [...]

The latest article on ‘MarketingProfs’ is titled “Five Tips to Increase Your Email Click-Through Rates”. Michael Linthorst says, “Email marketing is the perfect tool to grow your website traffic or boost your Web shop’s conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email. So here are five tips to help you increase your email’s click-through rates. 1. Ensure your emails are opened Admittedly, this sounds obvious, but it isn’t as easy as it seems. Just because your email is delivered to your recipient’s inbox... [...]

The ‘MarketingSherpa Email Summit 2014’ is taking place at the at the Aria Resort & Casino, Las Vegas on February 17-20, 2014. Keynote Speakers Dr. Flint McGlaughlin, Managing Director at MECLABS Dr. Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University Dr. Noah Goldstein, Associate Professor of Management & Organization and Psychology at UCLA Anderson School of Management. MarketingSherpa team says, ”   Join us February 17-20 at the Aria Resort & Casino Las Vegas for MarketingSherpa Email Summit 2014 – the world’s... [...]

The latest ‘Econsultancy’ blog post is titled “Our blog now exceeds 1m monthly page views, but does it generate ROI?”. Chris Lake says, “Hearty congratulations are in order in light of a big milestone that the Econsultancy blog team has reached, having for the first time surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation! That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why. A recent study found that only about a third of Fortune... [...]

The latest article on HubSpot blog is titled “5 Common Inbound Marketing Superstitions: BUSTED”. Michael Lieberman says, “It’s common for people to be scared of the unknown. Especially the things we can’t explain or don’t understand… like ghosts or supernatural occurrences! Regardless of what you believe in, the same thing can be said about inbound marketing. While it may be a relatively familar topic for some, there are still a lot of business owners, CEOs and marketing executives who are cautious of inbound marketing. Scary, right? This post is going to debunk... [...]

The latest ‘Econsultancy’ blog post is titled “International SEO: 22 tools and one infographic to help improve your strategy”. David Moth says, “International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs. Unfortunately it’s not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese. Luckily there are some free online tools available to make the task slightly simpler and automate some parts of the process”. International SEO:... [...]

The latest ‘Aweber’ blog post is titled “The Scariest Things AWeber Has Seen In Emails”. Rebekah Henson says, “Mangled, mutilated templates. Spelling mistakes straight out of your worst nightmares. Untimely messaging. The horror! We see a lot of emails come through our inboxes. And we’ve seen a lot of frightening things in some of those emails. Want to hear a good horror story for Halloween? Then watch these frightening tales of the scariest “. The Scariest Things AWeber Has Seen In Emails Aweber Blog  [...]

The latest article on HubSpot blog is titled “New Benchmark Data Reveals the Secrets to Successful Website Redesigns”. Rachel Sprung says, “Planning a website redesign can be pretty daunting. After all, we’ve all heard the nightmares about the “website redesign gone wrong.” (Or lived them.) There’s the company who went way over budget. There’s the company who had to quit half waythrough due to the lack of resources. And of course, there’s the company who was working until midnight every night to stay on deadline. Why would anyone EVER want... [...]

The latest ‘Econsultancy’ blog post is titled “Satisfaction with conversion rates has increased for the first time in four years”. Monica Savut says, “Over a quarter (28%) of companies are satisfied with their conversion rates (either ‘very’ or ‘quite’ satisfied), up by 6% since 2012 and the highest level since 2009.  Addtionally, around three-quarters (73%, up from 65% in 2012) indicate they have seen an improvement in conversion rates in the last 12 months The fifth annual Conversion Rate Optimization Report, produced in association with RedEye,... [...]

The latest article on HubSpot blog is titled “13 Spooky Stats to Scare Your Boss Into Better Marketing”. Shannon Johnson says, “A multi-platform digital omnivore with a flamingo hat on — that is my Halloween costume this year. Aside from the flamingo hat, I look strikingly similar to my everyday self. Maybe you perused Pinterest for costume inspiration and then actually put effort toward creating one. I, on the other hand, did neither of those things, but serendipitously found costume inspiration in the depths of a comScore mobile marketing report“. 13 Spooky Stats... [...]