The latest ‘Econsultancy’ blog post is titled “New Google Plus custom URLs: more than meets the eye”. Andrew Isidoro says, “With Google+ now allowing users to customise their user profiles many are flocking to get their custom vanity URL. However, how many have read the “payment” section of the new terms of use?”. New Google Plus custom URLs: more than meets the eye ‘Econsultancy’ Blog [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “4 Major Ways to Boost Your Ecommerce Exposure by Using Facebook”. Ted Ammon says, “The marketing world as we know it changed forever with the emergence of Facebook as a tool for ecommerce marketers to communicate — in real time and in two directions — with their customers. With roughly 1/8th of the entire world’s population using Facebook, according to Statistic Brain, it’s time to get over thinking that you’re customers aren’t social. When you think of these numbers in relation to your business,... [...]
The latest ‘Econsultancy’ blog post is titled “Five persuasive web design techniques to increase conversions”. Christopher Ratcliff says, “People trust what they see far more than what they hear. The human brain processes visuals 50 times faster than text. It’s much easier to persuade someone into action through visual stimulus than by merely talking to them or providing a text document. The same goes for your ecommerce site. At Searchlove yesterday, Conversion XL’s public face and conversion optimisation expert Peep Laja delivered his ideas onwhat your site... [...]
The latest ‘Econsultancy’ blog post is titled “Twitter network analysis: identifying influencers and innovators”. Andrew Lamb says, “In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account. I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common. But how can we use this network... [...]
The latest ‘Econsultancy’ blog post is titled “Why copy is Amazon’s secret sauce”. Arjan Haring says, “Many experts assume the social recommendation system is its killer feature. But what exactly about this feature makes it so? What in fact is the magic sauce of Amazon? Sure, there is some predictive value in keeping track of many different variables. There always is. It’s Amazon’s best kept secret. But I am guessing it’s not only a secret for people outside of Amazon. If you would ask me what the most persuasive ingredient is of the sauce, I would say... [...]
The latest article on HubSpot blog is titled “SEO Has HEART Now: Putting the Humans Back into Search”. Barry Feldman says, “You must have seen those CIALIS commercials on TV. Near the end, like all pharmaceutical commercials, the voiceover reels off the potential side effects and warnings. The announcer instructs, “Consult your physician if your erection lasts more than four hours.” I believe I have a better (and less embarrassing) suggestion. Read about SEO. Doing so should reverse any increased blood flow fast. Maybe SEO excites you. Not me. SEO is a mechanical thing,... [...]
The latest article on HubSpot blog is titled “How to Follow Google’s Mobile Rules for Awesome SEO”. Kyler Mason says, “If you have an audience that accesses (or tries to access) your content from a mobile device, then you need a mobile-friendly website. Mobile-based searches make up one quarter of all searches, so there are very few instances when a mobile site would not be warranted. Google has openly stated that their ranking algorithm was built with specific components to improvemobile search results by rewarding quality mobile websites with good user experience. The... [...]
The latest article on HubSpot blog is titled “How to Create Ebooks From Start to Finish”. Anum Hussain says, “At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with … my dad. Flash forward to today. I’ve swapped my colored construction paper and yarn with InDesign. And I’ve replaced my dad (his thoughts, not him as a caring parent) with marketing influencers. And week after week, I get the joy of publishing ebooks”. How... [...]
The latest ‘Econsultancy’ blog post is titled “How network analysis can make us better digital marketers”. Andrew Lamb says, “Social ‘networks’, computer ‘networks’, ‘networking’ events, agency ‘networks’ – even the ‘Internet’. ‘Networks’ of one form or another are everywhere, but what do all these things have in common? And how can an understanding of networks help us become better digital marketers? I want to go beyond our often unthinking use of the word network, and explore how a deeper understanding of networkscan help us identify influencers... [...]
The latest ‘Aweber’ blog post is titled “Email Marketing Fairy Tales”. Rachel Acquaviva says, “Once upon a time, there was an email marketer who knew he could do more. He had a sign up form on his website and a great-looking email template designed. He sent out a monthly newsletter to his entire email list, and even had a couple of follow up messages created. But his list just wasn’t growing as quickly as he wanted. And he wasn’t making any sales. He knew he had the basics down but thought to himself, “If only I knew how I could do better!” Just before Halloween, he found a dusty... [...]