The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include Google’s Q4 earnings, performance marketing spend in the UK, Instagram’s 90m users, email spam and Google’s UK market share. For more digital marketing stats, check out our Internet Statistics Compendium”. 10 interesting digital marketing stats we’ve seen this week ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Is the CPA model holding real-time bidding back?”. Patricio Robles says, “Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend that experts don’t believe will end any time soon. Real-time bidding, of course, isn’t the end-all and be-all of digital advertising, and there are numerous areas for concern. But is the entire model for how ads are bought and sold via RTBs broken?”. Is the CPA model holding real-time... [...]

If the ultimate point of your email marketing it to convert your readers into buyers, The Wise Old Email Gorilla is worth investigating. Jimmy Wrex and his partner Pete have created this training based on years of experience, theirs and their mentor’s, in using emails to actually bring in sales. They have developed a 10-step formula for writing high-conversion emails, and they share it in The Wise Old Email Gorilla. In thie training, they show you the actual campaigns where they got excellent results from a small mailing list. They have seen that if your emails convert, you don’t need... [...]

The latest ‘Econsultancy’ blog post is titled “The year of content discovery?”. Jeanniey Mullen says, “You won’t have to travel far in this or any 2013 trend prediction piece to find that some of the most insightful thought leaders are proclaiming “content is King” when it comes to driving success in a digital world. I’m not buying that. I don’t think content is King. I actually believe that we will in a digital world where convenience is King and content, is, in fact King Kong. And the link between the two is a powerful tool called Discovery”. The... [...]

The latest ‘Aweber’ blog post is titled “How A Scrapbooker’s Online Business Let Her Quit Her Day Job”. Crystal Gouldey says, “This is the story of Monja Wessel, a woman who was determined to make her full-time job be running the online business she created. It’s also the story of a mother who lost her job and decided to help her daughter accomplish her goals. Together, Monja and her mother grew the Digidesignresort site; a place“. How A Scrapbooker’s Online Business Let Her Quit Her Day Job Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Three reasons why Twitter’s Vine is the future of content marketing”. Ryan Sommer says, “Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to many because it was using the tech behind Vine, a video sharing startup acquired by Twitter. It should be a big deal to content marketers everywhere because it’s a glimpse into the future”. Three reasons why Twitter’s Vine is the future of content marketing ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “How to measure brand awareness on Facebook”. Michelle Hill says, ““How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars. However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place. With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer... [...]

The latest ‘Econsultancy’ blog post is titled “How Tesco uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large following on each of the major social networks with the exception of Google+. By way of comparison, I thought it would be interesting to take a look at Tesco’s social strategy to see if there are any major differences in its approach. As with Walmart, Tesco also publishes its social media guidelines online.... [...]

The latest ‘Econsultancy’ blog post is titled “Personalisation and tablets will dominate changes to ecommerce in 2013”. Heather Taylor says, “At the end of 2012, we saw record numbers in online shopping over the holidays and that is only going to increase as our ecommerce experiences improve. This will only happen if we increase personalisationand make our shopping experience more relevant.  Also as we increase to use new devices in our day to day lives, those retailers and companies who ensure their sites and shopping experiences extend into tablets and mobiles... [...]

Marketo has released a free ebook titled “Effective Emails are Easy With Our Top Ten Tips”. The Marketo team says, “Better email results can immediately improve the success of your marketing programs. Search no further – these 10 quick and simple tips for email marketing will help you get the results you’ve been looking for! You’ll discover: Which metrics to measure (beyond just click-through rates) How to improve on standard list segmentation How to streamline your email process so you can focus on email strategy & creative concepts The best ways to incorporate... [...]