The latest ‘Econsultancy’ blog post is titled “Tackling Twitter and Pinterest in 2013”. Heather Taylor says, “While we have seen Twitter gradually embraced by most companies over the past five years, newcomer Pinterest didn’t even exist that long ago and now we are basing strategies on it. With our shift in attitude toward the effectiveness and importance of social media to marketers and comsumers alike, we are ever looking to the future of these platforms”. Is Tackling Twitter and Pinterest in 2013 ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Small businesses are not impressed by Twitter: survey”. Patricio Robles says, “Much of the attention lavished on social networks as marketing platforms focuses in on large brands, many of which have invested heavily in these channels and can boast about large audiences. One of the most popular social networks with brands has been Twitter, which is now generating hundreds of millions of dollars a year in ad revenue and may go public in the next year”. Small businesses are not impressed by Twitter: survey ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “Rise of the social selling expert”. Jeff Molander says, “The drumbeat of big data’s promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams. Facebook, blogging, Twitter, LinkedIn? Inbound marketing, content marketing? “Oh yeah. We’re on it.” That’s entirely the problem. Businesses are “just doing it.” Growth is slowing”. Rise of the social... [...]

The latest ‘Econsultancy’ blog post is titled “Why online marketing is as simple as five-a-side football”. Chris Lee says, “Smart marketers understand that organisations need to adapt for the changing nature of online marketing. But how can they best articulate this internally for earned and owned media? Time for a good old sporting analogy”. Why online marketing is as simple as five-a-side football ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Are brands overestimating the value of social data?”. Patricio Robles  says, “Brands love social media, and as evidenced by the number of high-dollar acquisitions of social media monitoring and analytics firms last year, they love the data that social media generates. And, on the surface, there’s a good reason for that: popular social networks like Facebook and Twitter give brands a front-row seat to the collective conversation consumers are having about their products and services. From that conversation, brands... [...]

The latest ‘Aweber’ blog post is titled “The 49ers vs. The Ravens: Who Wins The Email Superbowl?”. Rebekah Henson says, “It’s almost game day. But before the San Francisco 49ers and the Baltimore Ravens suit up for Superbowl victory, we wanted to see who would win in a head-to-head email matchup. It’s the 49ers’ newsletter sign up process against the Ravens’. We’ll score them on how easy it is to find their sign up form“. The 49ers vs. The Ravens: Who Wins The Email Superbowl? Aweber Blog  [...]

MarketingSherpa has published an article titled “Content Marketing: 3 tips for producing engaging email content”. Courtney Eckerle says, “Email marketing is not automatically considered an inbound tactic in the way social media or SEO are. However, by integrating engaging content into emails sent to subscribers who have asked to hear more information, it can be. Plus, promoting email content across inbound channels (and vice versa) breaks down content silos and brings together two powerful forces of marketing by combining their assets. Delivering highly relevant content is a... [...]

The latest ‘Econsultancy’ blog post is titled “B2B businesses to focus on their websites in 2013: report”. Patricio Robles says, “Nearly half of B2B companies will up their marketing budgets in 2013, with more than half of those saying they’ll increase their investment in email marketing, social media, online video and search. But one marketing asset will be receiving the biggest investment by far: the company website”. B2B businesses to focus on their websites in 2013: report ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Creating effective ads for tablets”. Mark Cluer says, “The fastest growth in ad spend is coming not from mobiles but from tablets. Campaigns for tablets are often grouped with mobile, and yet consumer behaviour is different on each. Understanding that difference is critical in creating an effective campaign for tablet users”. Creating effective ads for tablets ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Five ways to elevate your game as a marketer”. David Moth says, “Is marketing a science or an art? According to Adobe’s Jeff Allen, marketers need to make sure they have a foot firmly in both camps. In a talk at Econsultancy’s JUMP New York conference this morning, Allen said that within any given organisation it’s likely that almost everyone will have an opinion on the marketing strategy. So it’s up to marketers to convince their colleagues that they are the experts in what they do and can use data to prove it”. ... [...]