The latest ‘Econsultancy’ blog post is titled “Super Bowl ads 2013: Touchdowns & let downs”. Andre Reynolds says, “It’s that time of year again. A time where teams come together, exhibiting strategy, tactics, and know-how to attempt to rank above others. A time where lots of careful planning and execution boils down to a “make it or break it” finale. That time of year is Super Bowl Ad season, of course. While many advertisers gave it their best shot, only a few reigned supreme. Though there has been plenty of analysis of this topic, here’s my recount on... [...]

The latest ‘Econsultancy’ blog post is titled “Tracking across devices with new Google Analytics”. Ben Gott says, “At the end of 2012, Google introduced some genuinely cool changes to its Analytics products. These were the kind of changes that get whoops from the audience when announced at the Google event in California (although in the UK the reception was predictably more… British). The big thing is a new tracking method: user-centric, multi-sessional, multi-device tracking”. Tracking across devices with new Google Analytics ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “The movement to viewable ads verses served ads: infographic”. Heather Taylor says, “As we begin to sift the huge amounts of data at our fingertips, we are starting to see a move toward better advertising solutions: more targeted and more relevant ads served to potential customers who will actually act on them. This is needed in display advertising more than any other. In 2012, we started to see publications shift toward more effective types of inventory from ad servers. Sites such as Forbes and USA Today have moved from... [...]

The latest ‘Econsultancy’ blog post is titled “Become a content marketing all star. Part one: Graphadelic”. Adam Ray says, “In this post, I’ll discuss the best practices for obtaining content, naming and organizing content, and finally marketing your graphic content. This is a chance for marketing managers and business marketers to hone their content marketing skills, starting with graphics”. Become a content marketing all star. Part one: Graphadelic ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “How to make sure your content gets links”. Paddy Moogan says, “A lot of the SEO industry has embraced content marketing heavily over the last twelve months. I’d like to say there is no connection with the Penguin update reducing the effectiveness of some low quality ways of getting links, but I think it did have a lot to do with it!”. How to make sure your content gets links ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Research: Digital marketing is quickly coming of age in Australia”. Jake Hird says, “Econsultancy’s annual report, the State of Digital Marketing in Australia, produced in association with Marketing Magazine, has found that the industry is continuing to develop at a rapid pace. Investment in digital remains high, alongside an increased focus on measurement, attribution and channel accountability”. Research: Digital marketing is quickly coming of age in Australia ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Did Twitter win the Super Bowl?”. Patricio Robles says, “The Super Bowl is arguably the most important day in advertising, and every year, as much attention is focused on Super Bowl ads as the game itself. With social media such a big part of brand advertising today, it’s no surprise that many observers pay close attention to how social media is used by brands in conjunction with their multi-million dollar Super Bowl ads as outlined in our earlier Super Bowl post”. Did Twitter win the Super Bowl? ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “How to build a social brand: The Nokia case study”. Cielo Lutino says, “How quickly fortunes change. Just eight years ago Nokia was the world’s leading smartphone manufacturer. Today it’s so far behind the competition that it trails beleaguered Blackberry in shipments to retailers. A “challenger brand” is what Tejal Patel, global head of social commerce and performance for Nokia, now calls the company”. How to build a social brand: The Nokia case study ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Seven tools to optimize your email marketing for mobile”. Peter Tanham says, “Here’s a huge stat that hasn’t been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices. This is a really important trend, so I’ll repeat it in a different way. When you send your next email campaign, more customers will read it on smartphones than in a web browser (gmail, yahoo, hotmail, etc.). Which begs the question: are your emails optimized for opens, reads and click-throughs... [...]

The latest ‘Aweber’ blog post is titled “New Email Templates For Our Valentines – You!”. Crystal Gouldey says, “Do you remember sharing Valentine’s Day cards with your classmates in grade school? You can re-create that fun by sending your emails on beautiful Valentine’s templates. Bethany Robinson, our design intern, created 4 new templates just for the occasion. These templates are now available in all accounts. Not an AWeber customer? We have one for you too! 4 Valentine’s Day Templates For Your Emails Bethany describes how each new template can help businesses who want to... [...]