The latest ‘Econsultancy’ blog post is titled “Three important marketing lessons from Apple’s latest iPhone adverts”. Edwyn Raine says, “The next few years will be interesting for Apple. With innovation inevitably slowing and consumers becoming aware of its incremental design tactics there will be worries in the camp. But regardless of these growing concerns, there is no question that Apple is still marketing in a way which is incomparable to any other brand. While the company is still innovating in its marketing output, we should take a second to learn a thing... [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “What Exactly Does Google Consider High Quality Marketing Content?”. Bill Faeth says, “Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality”. What Exactly Does Google Consider High Quality Marketing Content? HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “The ultimate guide to….the 404 status code and SEO”. Andreas Pouros says, “Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. A 404 is ultimately an error message by default and is a very frequent and recognisable message experienced by every single internet user. 404s are not inherently bad, they exist for a very good reason. Their ambiguous nature however means... [...]
The latest article on HubSpot blog is titled “Salespeople Need to Be Remarkable, Too”. Frank Belzer says, “When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients?”. Salespeople Need to Be Remarkable, Too HubSpot [...]
The latest ‘Aweber’ blog post is titled “Fall 2013 Marketing Trend Report”. Rebekah Henson says, “A new season means new design and fashion trends to look out for. The same goes for your marketing. Plenty of industries get seasonal trend reports and you should, too! As a follow-up to our Spring 2013 Trend Report, here’s our outlook for the fall: Mix & Match Style Fall design and fashion trends are“. Fall 2013 Marketing Trend Report Aweber Blog [...]
The latest article on HubSpot blog is titled “Everything You Need to Know to Get Started With Pinterest for Business”. Ginny Soskey says, “Getting started on a new social network — regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing. And while all the changes in social media require inbound marketers like us to just”. Everything You Need to Know... [...]
The latest ‘Econsultancy’ blog post is titled “50% of businesses believe that social offers greatest marketing opportunities over next year”. David Moth says, “Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are all online, with the most popular offline channel being... [...]
Matt Bacak Has been doing email marketing for a long time. When we met him in 2006, he was already an old hand at it, having started in 1999. He is one of the true experts in the field. But even Matt Bacak looks up to John Cornetta. He describes Cornetta as “the godfather of how today’s solo ad industry works.” He hired Cornetta to show him and his coaching students what they could do to increase the success of their email marketing. So for hours Bacak interviewed Cornetta to discover his best techniques available to improve click-throughs from emails. Now that interview is available... [...]
The latest article on HubSpot blog is titled “How to Convert Casual Blog Visitors Into Dedicated Subscribers”. Pamela Vaughan says, “You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, abusiness blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat”. How to Convert Casual Blog Visitors... [...]
The latest ‘Econsultancy’ blog post is titled “Do Twitter images really increase engagement?”. Matt Owen says, “With more than 9,000 messages being sent every second, Twitter can be a noisy place, so it’s always important to distinguish yourself from the crowd. Luckily, Twitter has a few features that can help, including Twitter Cards, promoted tweets and images. Over on Facebook, posts that include optimised images receive around 120% more engagement. Research suggests that the same is true on Twitter, so I decided to test this out”. Do Twitter images... [...]