The latest article on HubSpot blog is titled “Advertising Loses More Jobs Than Any Other Industry”. Dan Lyons says, “Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They’re all working in areas where”. Advertising Loses More Jobs Than Any Other Industry HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Does Google’s authorship integration affect search rankings?”. Marcus Tober says, “It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between author profiles and better ranking URLs.  Google’s authorship markup feature allows news, other online publications and blogs to use the rel=”author” tag to connect their authors’ online articles to official author profiles on... [...]

The latest ‘Econsultancy’ blog post is titled “How to bring your PR in-house. Part one: the network”. Ryan Sommer says, “Looking to start some of your own PR or influencer relations in-house? Read up on tools of the trade and best practice in this four part series. For years PRs (or publicists) operated in specific areas of industry with little fanfare or name recognition for the field. To find a job description, one would have had to look to the fashion, publishing and entertainment industry. Large corporations kept public relations heads, but typically this role... [...]

The latest article on HubSpot blog is titled “How to Integrate Inbound Marketing With a Traditional Sales Team”. Todd Hockenberry says, “For those of us immersed in the world of inbound marketing, it’s easy to understand how inbound tactics can have a major impact on a company’s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last”. How to Integrate Inbound Marketing With a Traditional Sales Team HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Mobile commerce now accounts for 23% of online sales: report”. David Moth says, “Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, according to a new report. It again highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps. The new data from IMRG and Capgemini shows that sales completed through mobile devices accounted for 23.2% of total ecommerce sales... [...]

The latest article on HubSpot blog is titled “Adjust How You Think About Content (It Could Actually Lessen Your Workload)”. Michelle Bodnar says, “Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners — and even some marketers — are generally not writers. Thus, having to come up with topics, read over submissions, and create original content is quite groan-worthy for many”. Adjust... [...]

The latest ‘Econsultancy’ blog post is titled “Using black hat SEO techniques in a white hat way”. David de Souza says, “Black hat SEO involves using marketing techniques which are against the search engine’s guidelines. Employing these tactics can result in your site being penalised or banned from the index.  The scary thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way. By using black hat ideas and then altering them to stay... [...]

The latest article on HubSpot blog is titled “12 Nonprofit Marketing Emails That Actually Convert”. Taylor Corrado says, “With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more direct and personal way to reach your donors and supporters than in their inbox”. 12 Nonprofit Marketing Emails That Actually Convert HubSpot  [...]

The latest article on HubSpot blog is titled “Is It Finally Time to Bid Adieu to the Press Release?”. Dan Lyons says, “I have a confession to make. When I was a reporter at Newsweek, I received literally thousands of press releases via email — and I deleted almost every single one of them without even opening them. Basically, I used my Newsweek email account as a filter. My “real” email was my personal”. Is It Finally Time to Bid Adieu to the Press Release? HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “66% of Asian businesses plan to increase digital marketing budgets over the next 12 months: report”. David Moth says, “Two-thirds of Asian businesses (66%) plan to increase their digital marketing budgets over the next 12 months, according to new research from Econsultancy and Campaign Asia-Pacific. In comparison, just 19% of companies plan to increase their offline budgets in the same time period. Furthermore, companies surveyed as part of the State of Digital Marketing in Asia 2013 Reportare spending an average of 29%... [...]