The latest ‘Aweber’ blog post is titled “12 Free Gifts: Your Holiday Marketing Starts Right Here”. Rebekah Henson says, “It’s almost December. No, really. Go look at your calendar. It says September, and that means the winter holiday season is only two months away. Yikes. You’ll have emails to send! Sales to run! Gifts to sell! Shipping dates to make! Are you feeling freaked out right now? Don’t worry. We have all the resources you need all in one place at our 12 Days Of Holiday Marketing site“. 12 Free Gifts: Your Holiday Marketing Starts Right Here Aweber Blog [...]
Archive for the 'e-mail marketing' Category
The latest ‘Econsultancy’ blog post is titled “Nine ways to use site search data for merchandising”. Graham Charlton says, “The terms that customers type into your site search box represent a wealth of valuable data that can be used to learn about your users’ behaviour. They are essentially telling the retailer what they want in their own words. This data can be used in a number of ways: to improve the site search functionality, to optimise results pages for common searches, and to improve merchandising. Here, I look at 10 ways to improve merchandising with... [...]
The latest article on HubSpot blog is titled “What Is CAN-SPAM? [FAQs]”. Corey Eridon says, “CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. That’s right, they looped us in with pornographers. That act is a law that establishes the rules forcommercial email and commercial”. What Is CAN-SPAM? [FAQs] HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “What does a perfect agile marketing strategy look like?”. Chris Lake says, “A few months ago I compiled a list of 26 wonderful agile marketing campaigns, which proves that there are some serious wins to be had for brands that can act fast. But what does it take to react quickly? Good timing is everything in comedy, in sport, in fashion, in cooking, and in business. Wait too long and you’ve missed your moment, but there’s a very sweet spot to hit if you get it right. As Anna Wintour says: It’s always about timing.... [...]
The latest article on HubSpot blog is titled “How to Embed a Pinterest Board on Your Website [Quick Tip]”. Ginny Soskey says, “Last week, I ran into a problem. I was putting together a blog post about the best non-marketing Pinterest boards to follow … but I couldn’t actually get the Pinterest boards to embed in a post after I followed Pinterest’s instructions. That was annoying, especiallysince I had completely written the text part of the post and all I needed was the embedded boards to finish it up”. How to Embed a Pinterest Board on Your Website... [...]
The latest ‘Econsultancy’ blog post is titled “10 interesting Econsultancy posts from August”. Ben Davis says, “Some of you might have been lucky enough to have escaped work in August. And, while I’m sure you enjoyed lounging at Club Med, there is some interesting Econsultancy content you have missed! Here is our top 10 posts of the month, from great comment threads to ‘sleepers’ that are too good to be missed”. 10 interesting Econsultancy posts from August ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]”. Corey Eridon says, “Keeping your reputation squeaky clean’s about more than just good PR. You need to monitor social media — use Social Inbox or read this guide for a higher-level overview“. The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words] HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “How to shift from ecommerce to ‘c-commerce’: four steps to follow”. Glen Hartman says, “Ask the question your competitors aren’t: ‘what would my customer expect?’ Today’s consumer is fickle and expects the world. Now. Whether looking to purchase a safe new car, a coat for the winter or plane tickets for a weekend getaway, each individual or business customer has a unique process to identify the right product and a long list of demands the delivering brand needs to meet to make the sale. These... [...]
The latest article on HubSpot blog is titled “Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards”. Corey Eridon says, “A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn’t rolled out to everyone … until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card!“. Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Companies more focused on acquisition than retention: stats”. Graham Charlton says, “According to a new report, both companies and agency clients have a greater focus on customer acquisition than retention (44% vs. 16% for companies and 58% vs. 12% for agency clients). Just 40% of companies and 30% of agencies have an equal focus on acquisition and retention. The stats, from the Econsultancy/Responsys Cross-Channel Marketing Report 2013 show the difference between where respondents think the focus should be, and where... [...]