The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Using A/B tests to challenge your assumptions”. Daniel Burstein says, “Dan Ariely has a Ph.D. in business administration. He also has a Ph.D. in cognitive psychology. I can think of no better description of a high-performing marketer. Someone who understands management and organizations, yes, but who also can provide unique insights into mental processes (i.e., the mind of the customer). We were honored to have Dan as a keynote speaker at MarketingSherpa Email Summit 2014. While there, he stopped by the Media Center... [...]
Archive for the 'email marketing' Category
The latest ClickZ blog post is titled “5 Pervasive Email Challenges – and How to Fix Them”. Simms Jenkins says, “There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them. The email marketing train is a constant and fast-moving one. It is hard to get off at the high speed and seemingly even harder to slow it down and take in the view. I know many email marketers that find it very hard to change less-than-successful practices or gain momentum on new techniques and strategies.... [...]
MarketingSherpa has released a case study titled “Email Marketing: Retailer repurposes existing content to increase CTR 904%”. Allison Banko says, “The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company’s existing content to reap great results. Evo, an outdoor lifestyle retailer, discovered how to leverage some of its already-crafted content to build an email campaign that increased clickthrough 904% and open rate 160%. To learn more about how evo successfully seized this opportunity,... [...]
Return Path is hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”. Sather says, “Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used in their spam filtering technology and Return Path’s Certification program? What domains are hosted by Microsoft outside of Outlook.com? What... [...]
The latest article on HubSpot blog is titled “The Triggered Emails You Need to Make Your Marketing Automation Work”. Ellie Mirman says, “When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer. The inherent flaw in this strategy is that it starts with the marketer’s timeline rather than the prospect’s.... [...]
The latest ‘Web Marketing Today’ blog post is titled “18 Ways to Segment an Email List”. Pamella Neely says, “Segmenting an email list is a proven way to boost results. There are many ways to segment. If you want to branch out beyond the basics, you’ll find plenty of ideas here for new ways to group your subscribers. If you haven’t done any segmentation recently, this list will give you plenty of inspiration to get started. By opens. Some email marketers squeeze more results from their campaigns by re-mailing subscribers who didn’t open the first time. The results from this can... [...]
The latest VerticalResponse blog post is titled “5 Wicked Awesome Ways to Grow Your Email Marketing List”. Kim Stiglitz says, “You know you need to get the word out about your business in order to grow and to stay top of mind with customers. At VerticalResponse, we often get the question, “How do I build or get an email marketing list?” We’re also often asked if it’s okay to use a purchased, rented or scraped email list. If you’re just starting out, or trying to grow your list quickly, building an email marketing list organically may seem like a waste of time when... [...]
The latest article on ‘MarketingProfs’ is titled “Three Email Marketing Improvement Challenges for 2014”. Ayaz Nanji says, “Now that the first quarter of the year behind us, what will you do to maximize email marketing’s contribution to your bottom line from here on out? Improving email open and click-through rates is an ever-present task, but I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and instead try program-level objectives on for size. Challenge yourself with the following three worthy email performance improvement objectives for the... [...]
MarketingSherpa has released a case study titled “Email Marketing: Big ROI for simple B2B alerts”. Adam Sutton says, “Some products are in stock for only a limited time. When you know customers want the product but they have no idea it’s available, what’s a fast, cheap and powerful way to get them to buy? This B2B supplier of used goods sends a targeted alert message to customers when a product they want is in stock. The simple emails often generate more than $10,000 in a single send“. Email Marketing: Big ROI for simple B2B alerts MarketingSherpa [...]
The latest ‘Econsultancy’ blog post is titled “Four innovations that will shape the future of email marketing”. Bola Awoniyi says, “Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”. Yet email trudges on, consistently ranking at the highest level for ROI. Despite the death threats, companies are attributing 23% of their total sales to email, up from 18% in 2013. In the face of newer digital channels, email... [...]