Email marketing is one of the most preferred channels. With a strong email marketing strategy, you can take your business to the next level. MarTech contributor Pamela Parker has published an article answering the question ‘What is email marketing and how are platforms helping brands succeed?. She says, “Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual... [...]

MarTech is hosting a webinar ‘Why Finding the Right Platform is the Key to Winning in Email Marketing’ on Thursday, August 18, 2022. The MarTech team says, “Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their... [...]

You should choose the right words to transform your email copy into a strong marketing messages. AWeber contributor Liz Willits has published an article highlighting the eight best words to use in your next email. She says, “These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) You might be surprised. Some of the most effective words are ones you use everyday. Here is the list of email marketing words: 1. Now The word “now” is one of the most effective words to use in email, because it invokes action and urgency. It asks subscribers... [...]

Marketing Smarts has published a new podcast episode on ‘How to Effectively Leverage Email Marketing’. How to Effectively Leverage Email Marketing  [...]

MarTech is hosting a webinar ‘Why Finding the Right Platform is the Key to Winning in Email Marketing’ on Thursday, August 18, 2022. The MarTech team says, “Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their... [...]

Watch this video titled ‘8 Of My Top High Converting Email Subject Lines That Leverage Emotional Marketing’ featuring Talia Wolf. She says, “Want to get more people to open your emails? The key is creating catchy email subject lines that make people interested in opening your email. In this video, I’m explaining 8 of my most popular email subject lines.”  [...]

An email sequence is a series of emails that is sent automatically to a prospect, user, or customer using automation software. The emails are sent based on predetermined criteria such as a time delay or action being met. HubSpot contributor Matthew Scott has published a study titled ‘The Email Sequence That Earned Us $100,000 in 30 Days’. He says, “The situations in which you’d use one, and how long a sequence can/should last, let’s talk about how to put one in place: 1. Determine the sequence’s purpose. Generally, most email sequences (especially those created... [...]

Your email marketing campaigns depend on various elements. The email subject line is one of the most important parts that help you improve your email open rate. Copyblogger contributor Tim Stoddart has published an article highlighting five steps to achieve better email open rates. He says, “While there is no definitive right or wrong way to write an email subject line, there are some tips you can use to boost your current open rates. Here are 5 critical steps: 1. Create the best email subject lines for sales with descriptive language A study by Backlinko showed that the best email subject... [...]

Digital Marketing Institute has made the ‘Email Analytics, Measuring What Matters in a Privacy-Driven World’ webinar available on-demand. The webinar covers the following: How recent tech-driven changes have impacted the ability to measure email engagement, including Apple’s Mail Privacy Protection, the sunsetting of third-party cookies on Apple, Mozilla and soon Google, Core email metrics, how to calculate them, and the value of what they tell us. Where to pivot your analytical focus in light of evolving data issues. Email campaign analysis for insights into what’s working... [...]

Personalized messaging is designed to help shoppers discover and purchase your products. But levels of data complexity are a top obstacle to making that happen. Adweek is hosting a webinar ‘Is Data Really Making Your Personalized Email Simpler?’ on Tuesday, July 19, 2022, at 1.00 pm EDT. The Adweek team says, “Join Cordial’s VP of client experience Russell Garter to learn how leading brands efficiently organize, understand and activate their data to create more meaningful experiences for their shoppers across channels. You’ll find out:  Ways to reduce data complexity to... [...]