Double opt-in is a method of subscribing to an email newsletter where subscribers have to confirm two times (hence the “double” opt-in) that they want to receive emails from you. AWeber contributor Alyse Falk has published an article highlighting best practices for double opt-in. She says, “Double opt-in requires customers to confirm their email addresses twice. It’s not enough for users to leave an email on the website. They have to find the confirmation email you’ve sent and click on the link in it to confirm the subscription. Five benefits of double opt-in The practice of double... [...]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. Digital Marketing Depot has made available a replay of its webinar on ‘8 Email Best Practices for 2022 to Drive Growth’. The DMD team says, “Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your emails within the larger customer journey How to choose impactful KPIs that showcase customer engagement Success stories... [...]

The new episode of the Copyblogger podcast ‘Using Paid Advertising, Giveaways, and Influencers to Grow Your Business‘ is available on Apple Podcast now.  In this week’s episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works. Copyblogger  [...]

Engagement is the key to achieving email marketing success. By creating content that appeals to your subscribers, you can make email marketing a rewarding process. AWeber contributor Pam Neely has published a useful article on crafting re-engagement emails. She says, “Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we’ll show you: Why re-engagement email campaigns are important How to write effective re-engagement emails 10 great re-engagement email examples But first, let’s talk about decay. Specifically, email... [...]

The new episode of the Copyblogger podcast ‘How to Build an Email List Without Paid Marketing’ is available on Apple Podcast now.  On this week’s episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you ow to build an email list and grow your audience without breaking the bank. Copyblogger  [...]

A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email, according to its proponents, is not spam. HubSpot has published a new video ‘5 Ways to Make Your Cold Emails Stand Out’. The HubSpot team says, “80% of prospects prefer to be contacted by email than other means. Cold emails are a key tactic in any marketing strategy, especially to get your foot in the door. Here are five... [...]

An appealing email design makes your emails more likely to get clicks and sales. AWeber contributor Sean Tinney has published an email-design guide for non-designers. He says, “The right visual style can make the difference between a subscriber who takes an action and one who deletes your email. Attention spans are getting shorter, so understanding how people read your email will help you craft more effective messages. Knowing where their eyes are more likely to go will help you create a layout that makes your email more readable and helps navigate the reader towards your call to action.... [...]

Several businesses send emails from “noreply@” addresses that can hurt your email marketing performance. AWeber contributor Seab Tinney has published an article stating why “noreply@” addresses are bad and what to use instead. He says, “A no-reply email address (or “do not reply” address) is the “‘from email address” that is set up not to receive a response email. They are often formatted as noreply@DomainName.com or donotreply@DomainName.com. Why you shouldn’t use a “noreply@” email address? 1 – Poor customer experience The number one reason you shouldn’t be... [...]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. MarTech is hosting a webinar ‘8 Email Best Practices for 2022 to Drive Growth’ on Thursday, April 7, 2022. The MarTech team says, “Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your emails within the larger customer journey How to choose impactful KPIs that showcase customer engagement Success stories from how... [...]

With the right automation tools, you can take your email marketing to an altogether new level. What you need are the insights to select the tools that can really help you. To help yourself with email marketing automation, watch HubSpot’s latest video ‘Top 7 Email Marketing Tools To Automate Emails & Get Clicks!’. The HubSpot team says, “Creating and managing emails is one of the biggest responsibilities in any marketing strategy. On average, every $1 spent on an email marketing strategy can return up to $38! It can also take up more time than you might want. In this... [...]