For successful email marketing, you need a huge subscriber base. There are several ways you can collect more and more email addresses. Watch Neil Patel’s video ‘The Number 1 Hack to Collect More Emails’ and help yourself. He says, “The number one hack to collect more emails. Have you ever heard of the saying that the money’s in the list? The more emails you collect, the more revenue you will generate. Years and years ago when I was starting out marketing, keep in mind, I’ve been doing this for 21 years now, I met an individual named John Reese. He had this site... [...]
Archive for the 'email marketing tips' Category
Email is an irresistible marketing tool. It helps you stay connected with your audience and promote your products and services. MarketingProfs contributor Chad S. White has published an article on when and how to use plain-text email in marketing. He says, “Plain text emails are appropriate for a fairly narrow group of email types and situations. In all other instances, you’re probably much better off crafting an HTML email for your message. Here are five situations when using plain-text emails can make good sense. 1. When sending or triggering emails on behalf of a sales rep Although... [...]
MarTech has published a new report ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers stay up to date and learn about new and better features in the latest generation of email technology. The MarTech team says, “This 51-page report examines the market for Email Marketing Platforms and the considerations involved in implementation, profiles leading vendors, and reviews the latest trends, opportunities and challenges. Also included in the report are profiles of 9 Email Marketing Platform vendors, pricing information, capabilities comparisons and recommended... [...]
Personalized messaging is designed to help shoppers discover and purchase your products. But levels of data complexity are a top obstacle to making that happen. Adweek is hosting a webinar ‘Is Data Really Making Your Personalized Email Simpler?’ on Tuesday, July 19, 2022, at 1.00 pm EDT. The Adweek team says, “Join Cordial’s VP of client experience Russell Garter to learn how leading brands efficiently organize, understand and activate their data to create more meaningful experiences for their shoppers across channels. You’ll find out: Ways to reduce data complexity to... [...]
MarTech is hosting a webinar ‘ Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation’ on Thursday, June 23, 2022. The MarTech team says, “Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI. Join this webinar to learn: Why status quo email automation isn’t enough for today’s customers How Conversation Automation increases quantity and quality of engagement, ultimately leading to higher conversion Top Conversation Automation use cases and best practices... [...]
If your email marketing isn’t measuring up despite all the time and energy you spend on campaigns, it can feel demoralizing. MarketingProfs is hosting a webinar on ‘New Email Marketing Techniques Working for B2B Now’ on Tuesday, June 21, 2022, at 2.00 pm EDT. The MarketingProfs team says, “In this session, Jay will share email marketing tips based on key industry data that shows what’s driving audience engagement and how you can drive big performance—from increasing open rates 30%+ to securing more clicks and conversions. You’ll learn: Small changes to your... [...]
MarTech and Digital Marketing Depot have published a new report ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers learn about and use the right email marketing platforms. The MarTech team says, “MarTech’s publication of “Email Marketing Platforms: A Marketer’s Guide” examines the market for Email Marketing Platforms and the considerations involved in implementation. The 51-page report reviews the growing market, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in Email... [...]
Email marketing is a great way to stay in touch with your prospects and customers and also grow your website traffic by sending offer alerts. Search Engine Journal contributor Brent Csutoras has shared seven ways to use email to boost your organic traffic. He says, “Here are seven ways you can increase visits to your website: 1. Target With Accuracy Bounce rate – it’s a dirty word in online marketing. And while there is such a thing as email bounce rate (that is, emails that were returned by the recipient’s server), what really matters to digital marketers is website bounce rate,... [...]
Email Accessibility refers to the creation of email content that is accessible, usable, and readable for all people including readers with disabilities. According to Marketing Week, Email open rates can be improved by making sure they’re readable and relevant for the maximum number of people. Elliot Ross has published a useful article on making your emails more accessible – and why it matters. He says, “As every marketer is probably already all too aware, email open rates average at around 20% – that means for every five people who receive your email, four won’t even open it. That... [...]
Abandoned cart emails are sent to customers who have added products to their cart but failed to check out. Shopify contributor Michael Keenan has shared 16 amazing abandoned cart email examples to recover lost sales. He says, “Data from Statista reports the average shopping cart abandonment rate is 88.1% and varies by industry: Baby and child: 94.4% Luxury: 94.4% Airlines: 90.9% Fashion: 90.7% Cosmetics: 85.7% Retail: 84.5% Ecommerce websites both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using email marketing software, you... [...]