Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. MarTech is hosting a webinar ‘8 Email Best Practices for 2022 to Drive Growth’ on Thursday, April 7, 2022. The MarTech team says, “Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your emails within the larger customer journey How to choose impactful KPIs that showcase customer engagement Success stories from how... [...]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for... [...]

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How do you make a great first impression in inboxes? Read on to learn how to not only pique the interest of recipients but to better their engagement with your brand. 1. Make it personalized You have many personalization options for emails. For... [...]

Content Marketing Institute, Business News Daily and Purch have published a new guide ‘6 Major Email Marketing Mistakes and How to Avoid Them‘ to help you improve your email marketing performance. The CMI team says, “Email marketing remains a top method for business owners to regularly engage customers without putting too much of a dent in the marketing budget. Despite the many options to engage customers, businesses fail to develop proper email marketing campaigns daily. Whether because you end up in the spam folder, send too many blasted emails or create boring content, it’s... [...]

Email marketing gamification refers to embedding a game into your emails. It’s a simple but powerful marketing strategy that can yield significant results, with the ultimate goal being to boost user engagement. AWeber contributor Jenna Bunnell has published an in-depth article explaining email marketing gamification and its benefits. She says, “Are you wondering whether designing a gamified email is worth the hassle? Here are some benefits it can bring to your brand. It improves customer retention and brand loyalty If customers know you as the brand that rolls out fun and reward-filled... [...]

Email accessibility refers to the creation of email content that people with disabilities can understand and interact with. You can create accessible emails by understanding how people are reading them. AWeber contributor Nahla Davies has shared some useful tips to make your email marketing campaigns more accessible. Davies says, “It’s important to make your emails accessible to every current and potential customer. Here’s why: Ecommerce is likely an important source of sales for your business. In fact, ecommerce makes up 40% of retail sales — how much of your business depends on... [...]

MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, January 14, 2022. The MarketingProfs team says, “Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there… but you’re still not sure that it’s enough. How do you make email more memorable and impactful? Register now to attend our Email Marketing Friday Forum. You’ll get three educational sessions, live Q&A, and resources. Can’t make it on January 14? Don’t worry.... [...]

Having a large subscriber base is a thing to be proud of, but the list has to be responsive. You have to keep cleaning your email list to get the best response from your email marketing campaigns. HubSpot contributor Pamela Vaughan has shared five useful tips to clean up your email list. She says, “Making sure your email lists are clean and targeting the right audience increases your ROI and decreases the chances of your marketing emails being flagged as spam. Cleaning up your email lists gives you a better chance to reach and engage your audience. Every company is different so clean up can... [...]

A well-written email can help you win more customers. By crafting persuasive emails, you can also improve trust and authenticity. Quick Sprout has published a short guide called ‘How to Write a Sales Email’. The Quick Sprout team says, “Attractive prospects receive tens, if not hundreds, of cold emails a day. Given this reality, it’s no wonder that most people are quick to pull the trigger on the delete button. Your prospects only have a few moments to scan their inbox and decide whether your email is worth opening. It may sound like an impossible task, but a well-crafted sales... [...]

Emojis have been a common element in our communication today. But when it comes to email marketing, it is a question whether we should use them in the email content or subject lines. To helps us, AWeber contributor Sean Tinney has published an in-depth article on using emojis in your email subject lines. Sean says, “Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳. Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what... [...]