Entrepreneur magazine team has published a video featuring Alex Berman on ‘How to Write Cold Emails That Get Opens and Get Sales’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu sits down to talk with Alex Berman, founder of Experiment 27, to discuss crafting effective cold emails. Berman goes over some tips about why certain cold emails are conducive to making sales over others. The subject of an email, combined with the first few lines of the email, work towards forming the customer’s impression about your marketing material. Generic... [...]

Email marketing needs to be innovated and for that you should be constantly experimenting with this one of the most successful marketing technologies. Marketing Land columnist Ryan Phelan has shared four ways you can make significant improvement in your email marketing strategy with ‘click strategy’. Phelan says, “You probably spend a lot of time trying to figure out how to get people to open your emails. Subject lines are a big part of that strategizing (along with having a clear and recognizable sender name). Almost all marketers test subject lines. It’s easy to do, now that... [...]

Email marketing as we know it, has been the most successful forms of marketing and remains significant today. For an efficient email marketing what you need is a database. Having right prospects in your database and increase the chances of your email marketing success. Forbes contributor Paul Potratz has shared an useful video and an article on the strategies to create an email database. Potratz says, “Think about yourself as a consumer; do you subscribe to emails from different stores or brands so you can be notified about sales or, if you’re lucky, get a coupon on your birthday? We all... [...]

With well-planned and properly timed email campaigns you can improve your ROI. What we need is right analytics techniques that can help you measure the performance of your campaigns. Marketing Land contributor Ryan Phelan has shared five strategies to improve your email marketing performance. Phelan says, “You probably spend a lot of time trying to figure out how to get people to open your emails. Subject lines are a big part of that strategizing (along with having a clear and recognizable sender name). Almost all marketers test subject lines. It’s easy to do, now that almost every email... [...]

The various forms of marketing that you use for reaching your prospects and customers can also play an additional role in making your marketing successful. Business 2 Community contributor Choncé Maddox has shared five ways you can use your email signature as a marketing tool. Maddox says, “Here are just a few easy ways to market better with your email signature. Link to Your Website and Social Media It’s obvious that you’ll want to link to your website and social media accounts in your email signature. It’s an easy way to direct people to learn more about you and... [...]

A database of prospective customers is a must for achieving exposure and success in marketing. For running successful email marketing campaigns you should build a list that responds. HubSpot’s Caroline Forsey has shared ten strategies to help marketers build an email list from scratch. Forsey says, “If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we’ll cover some high-quality strategies to build an email list from scratch. Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can... [...]

Email marketing is a form that has been evolving continuously and allowing the marketers to improve their marketing ROI. HubSpot columnist Pamela Vaughan has shared thirteen strategies to help marketers make their email marketing campaigns more rewarding. Vaughan says, “While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. 1. Don’t... [...]

Action-based email automation allows you to plan email campaigns based on your subscriber responses. Instead of sending general emails, this pattern allows you to reach out the customers according to the need. AWeber columnist Jill Fanslu has shared three strategies to start action-based email automation. Fanslu says, “Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute. So I did some digging. Turns out, most people told me email automation is overwhelming and they’re not sure where... [...]

HubSpot columnist Christina Perricone has published a useful guide to email marketing. Perricone says, “Here are some stats that prove how effective email marketing can be: Email is good for business. Two thirds of customers have made a purchase as a direct result of an email marketing message. Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own... [...]

You need to continue experimenting for achieving success in marketing. Email too is a form that can be made irresistible by innovating your thinking. Entrepreneur contributor Susan Gunelius has shared ten tips to write emails that can help you get better results. Gunelius says, “Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages: Step 1: Exploit your product’s (or service’s) benefits If you’re writing an email message with a call to action that motivates people to take... [...]