Customer engagement is the ultimate goal of brands and marketers as it leads to the sales process. Email marketing being one of the oldest form of marketing can do wonders if some kind of innovation is applied to it. Econsultancy columnist Nikki Gilliland has shared five benefits of using gamification in email marketing. Gilliland says, “Whether it’s a quiz in exchange for prizes or a game purely for entertainment purposes – there are many benefits to incorporating gamification. Here’s more on this, along with a few examples to illustrate it. Attract new subscribers One of the main... [...]

Content Marketing Institute is hosting a webinar on ‘How to Leverage Email Marketing for Deeper Donor Relationships’ on Wednesday, June 20 at 2.00 pm EDT. The CMI team says, “In 2015, nonprofits sent 2.4 billion emails to 37 million subscribers. Using email marketing, nonprofits can inform supporters and generate donations without taking the focus away from their clients. But how do you grow your list of recipients the right way? And what emails should they be receiving from you? Join Ros Hodgekiss, Customer Success Programs Manager at Campaign Monitor as she discusses how nonprofits... [...]

Email marketing is one of the most successful promotional tactics. With a well-planned email marketing strategy, marketers can win at the marketing game. HubSpot columnist Matthew Scott has shared four email templates that helped generated HubSpot generate $100,000 in 30 days. Scott says, “Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So we had to come up with a different... [...]

In email marketing subscriber engagement is the ultimate goal as it helps you to initiate a sale. With right email segmentation you can target the right results. Entrepreneur contributor Susan Gunelius has shared nine email segmentation techniques that can help you improve your email engagement ratio. Gunelius says, “There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits). In most cases, segmenting based on behaviors yields the best... [...]

Constant improvement in your marketing tactics can result into enhanced results. The same applies to the email marketing form which has been the oldest marketing channel. Entrepreneur contributor Liviu Tanase has shared four tips to rightly communication with your customers using email marketing. Tanase says, “In marketing, email outperforms any other channel, with a reported $44 return on investment for every $1 spent. While it seems that tweet traffic and social media traction leave little room for other methods of communication, email is still the best and oftentimes preferred way for... [...]

Email automation can set you free from managing your schedule and monitoring the campaign performance. It can also hep you to build better communication with your prospects. Marketing Land contributor Len Shneyder has shared four email automation best practices for better results. Shneyder says, “Email automation goes by many names: nurture, drip, triggered messages and so on. Whatever term you use to define marketing automation, one thing is clear: It’s about doing more with less and driving outcomes and long-term strategies to improve customer lifetime value (LTV). In the case of email,... [...]

ReadWrite contributor Rohit Prasanna has shared six reasons he chooses email marketing for better ROI. Prasanna says, “As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the most success. Measuring success as a business typically pertains to ROI, sales/income, and new customer acquisition. Reaching your target market with content that will appeal to them, while generating income is key when spending money to market yourself as a brand. This is why it’s essential to ensure you’re using the right marketing tools to reach your audience. So,... [...]

Many a times it is hard to capture the subscriber attention and interest via email marketing. It is important to keep reinventing new methods of following up with them so that you can make them take and action. HubSpot columnist Jeff Hoffman has shared five strategies to send follow-up emails when you are not getting customer response. Hoffman says, “How many times has a deal been going along without a hitch until, suddenly, it’s not? One week of silence passes, then two, and you’re left wondering what you did wrong and if there’s any way to fix it. By this point, you’ve likely sent... [...]

A great welcome email helps you make a good beginning of a new relationship with your subscribers. Also it allows you to establish desired first impression on their minds. To help marketers design and send right welcome emails, Econsultancy columnist Nikki Gilliland has shared examples of ten welcome emails of different brands. Gilliland says, “As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal.  A chance to say hi to those who actively want to hear from you – welcome email campaigns should be thought of as a clean slate, and... [...]

An effective outreach email should have a great beginning. It should rightly attract the subscriber’s attention and make an attempt to influence them. Many a times we lose subscriber interest due to poor sentences in the beginning of the marketing email. HubSpot columnist Aja Frost shared seven awful first sentences that can kill your outreach emails. Avoiding these emails can surely help. Frost says, “Check out the first sentences you should never use unless you want buyers to delete your emails. 1. “My name is … ” Names are one of the hardest things to remember — because,... [...]