ConvertKit and Copyblogger are hosting a webinar on ‘Turn Leads into Clients with Modern Email Marketing’ for marketers on Tuesday, April 24. The Copyblogger team says, “You will leave this webinar with an action plan for a simple email system to bring you more clients. There will also be free stuff on the live workshop to help you implement that plan. We’re going to show you… The keys to modern email marketing How to strategically segment your audience for a better experience How simple automations can skyrocket your conversions How to use email to get referral business... [...]
Archive for the 'email marketing tips' Category
AdWeek is hosting a webinar on ‘Create Loyal Email Readers: 3 Strategies That Turn Your Newsletter Into a Habit’ on Tuesday, April 24 at 1.00 pm EDT. Tyler Denk of Morning Brew and Stephanie Burton of Campaign Monitor will host the webinar. The AdWeek team says, “If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to... [...]
AWeber has published a checklist to help marketers update their email marketing strategy for GDPR. The AWeber team says, “The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 — and it will impact email marketers around the world. Its purpose is to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.” The GDPR legislation affects businesses using email marketing services (i.e., data controllers) as well as email service providers (i.e.,... [...]
Email marketing is a long used weapon by all brands and marketers. Several researches say that emails generate the maximum revenue of all the other forms of marketing. Just like any other form of marketing, email too needs to be follow certain norms. Entrepreneur contributor Susan Gunelius has shared five tips to help marketers follow the seven legal rules of email. Gunelius says, “There are seven primary requirements of the CAN-SPAM Act. Following is a basic explanation of each of the main requirements. If you always err on the side of caution and assume messages sent from your company are... [...]
ConvertKit and Copyblogger are hosting a webinar on ‘Turn Leads into Clients with Modern Email Marketing’ for marketers on Tuesday, April 24. The Copyblogger team says, “You will leave this webinar with an action plan for a simple email system to bring you more clients. There will also be free stuff on the live workshop to help you implement that plan. We’re going to show you… The keys to modern email marketing How to strategically segment your audience for a better experience How simple automations can skyrocket your conversions How to use email to get referral business... [...]
HubSpot columnist Aja Frost has outlined 27 powerful email closing lines that can help marketers win at email marketing by getting more sales done. Frost says, “If you write powerful sales email closing lines, the recency effect will amplify its impact. Not only will your message be more memorable, but your prospects will be more motivated to respond. Read on for ideas for closing strong (and check out these terrible email closing lines so you know how not to end a message). Can’t-Resist Questions A well-chosen question can turn a one-way exchange into a dialogue — and talking... [...]
Artificial Intelligence (AI) is playing a significant role in making marketing more personalized and responsive. We haven’t heard of the influence of AI on email marketing. To help us learn about it, Econsultancy columnist Ben Davis has interviewed Raj Balasundaram, VP Solutions and Strategic Services at Emarsys, a B2C marketing automation platform summarized the conversation in a blog post. Davis says, “I began by asking ‘What is personalisation?’ “Every marketer has to answer these four questions,” Balasundaram replied, “Who? What? When? How?” “That’s fundamentally... [...]
AdWeek is hosting a webinar on ‘Create Loyal Email Readers: 3 Strategies That Turn Your Newsletter Into a Habit’ on Tuesday, April 24 at 1.00 pm EDT. Tyler Denk of Morning Brew and Stephanie Burton of Campaign Monitor will host the webinar. The AdWeek team says, “If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to... [...]
In email marketing segmentation is quite important as it helps marketers target the subscribers based on their interests and requirements. There are different ways you can segment you email subscribers. AWeber columnist Tom Tate has shared four ways to use survey templates to for segmenting email subscribers. Tate says, “Have you ever wondered what content to send to your subscribers? Simply ask. That’s all it takes to get started with marketing segmentation. Ask your audience great questions, tag your subscribers based on their answers, and send more targeted and valuable emails to specific... [...]
Email is the backbone of any marketing agency as it is seen as a reliable tool from both the ends. Continuous efforts by the marketers can help make it work at its best. The Marketing Week columnist Tina Desai has shared four tips to help marketers improve their email marketing efforts. Focusing on personalisation and email marketing, Desai says, “Better personalisation of email campaigns is top of the wish list for marketers, according to Econsultancy’s report, but for many the promise of 100% personalisation “remains a distant prospect”. Marketers believe it is a huge challenge,... [...]