Making your subscribers open and respond to your emails or take actions is one of the biggest challenges that we marketers face today. But at the same time email marketing is one of the most successful forms of marketing that surely gives good ROI. HubSpot columnist Aja Frost has shared seventeen email subject lines that can help you improve your open rates. Frost says, “Use these subject lines knowing that they’ve been tried, tested, and verified to work by reps around the world. 1) “Have you tried [restaurant in prospect’s town]?” The salesperson who suggested this... [...]

Email marketing as we know it is one of the most successful and most used forms of marketing. Depending upon the content of your email including the subject, body and the offers they have, you might have experienced ups and downs in your email marketing results. Martech columnist Brent Sleeper has shared five ways to make your emails irresistible and achieve your marketing goals. Sleeper says, “As marketers, we need to remember that word, gestalt, whenever we’re tempted to lean on a checklist of features or specs to market a product. The reason is quite simple: user and customer experience... [...]

Since email marketing is one of the most used and oldest forms of marketing, it needs renovation in terms of the design and content we send to the prospects and clients. AWeber columnist Annie Chun has shared six email template design tips to help marketers plan better campaigns. Chun says, “More than 260 billion emails are sent around the world every single day. So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design. Eye-catching emails that effectively communicate your message will improve... [...]

Email list segmentation helps you to target different types of customers based on their interests, needs and geography. If you are able to deploy this process successfully, you can make your email marketing more rewarding. AWeber columnist Sam Hollis has answered the seven most common questions that marketers have about email list segmentation. Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices,... [...]

Personalization is a crucial element in attracting new customers and retaining them for a longer period. It is of utmost importance when it comes to approaching your prospects and making them take an action. When it comes to email marketing, the personalization tactic becomes even more important as you are directly approaching the prospects. ReadWrite contributor Brad Anderson has shared four email personalization tactics that can help you get mor clicks. Anderson says, “With email volumes rising by double digits each year, however, crafting effective campaigns is no longer as simple as... [...]

HubSpot columnist Leslie Ye has shared seventeen serious mistakes that marketers make in their sales emails. Leslie says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate. So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else... [...]

Email marketing has survived as one of the long lasting forms to reach out prospects and customers and keep your sales going. To help marketers improve their email marketing in 2018, Marketing Land columnist Ryan Phelan has shared nine tips. Phelan says, “I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins to build in late October. No, I’m not a masochist. I just want to see how today’s email marketers are putting everything they’ve learned about email into practice and sending me emails that are a creative delight... [...]

Email marketing keeps evolving and it will continue to change in the new year. Econsultancy columnist Nikki Gilliland has compiled expert predictions on the 2018 email trends. Gilliland says, “We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead. Before we do, don’t forget you can check out these additional resources: Email Marketing Best Practice Guide Email & eCRM Training From traffic to transactions Steven Ledgerwood, Managing Director UK, Emarsys: Big-name brands have been exploring ways to turn email from a traffic channel to a direct... [...]

Email marketing enables businesses to reach out prospects and customers with personalized messages and promotions. Applying new tactics can help you get better subscriber response. AWeber columnist Liz Willits has shared information about 95 tools that can help marketers improve their email marketing efforts. Willits says, “Ultimately, email marketing has one purpose: to skyrocket your business growth. And at AWeber, we believe that should be the case whether you’re an AWeber customer or simply a raving fan of our blog content. That’s why we launched 95 new tools in 2017 to help you be... [...]

Email segmentation allows you to  offer more relevant content to your email recipients. With segmentation you can customize your campaigns depending upon the requirements or location of the subscribers. AWeber columnist Sam Hollis has answered seven email list segmentation related questions in his blog post. Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization. But... [...]