Social media platforms help in several ways when it comes to promoting and selling your products. AWeber contributor Kelly Frost has shared some useful tips to help you grow your email list with Instagram. She says, “Instagram is great not just for your standard social media marketing, but for growing your email list as well. After all, there are many benefits to expanding your email list. You Own It First and foremost, your email list is the only communication asset that your business actually owns. With social media alone, you have to rely on the platform’s algorithm to show content to... [...]
Archive for the 'email marketing tips' Category
In email marketing, your words matter the most. From the subject line to the email content, you need to be alert in your communication. Mequoda contributor Kim Mateus has published an article highlighting subject line spam trigger words. She says, “Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, spam trigger words, content, and reputation. In many cases, engagement is also applied to this filter. And subject lines don’t only consist of letters and characters anymore, now we have emojis. A couple of years ago,... [...]
Email is one of the most important marketing channels in today’s marketing mix. It helps you directly reach your prospective customers and sell your products. Sendinblue has published a new e-book titled ‘The power of Email Marketing for Software Companies’. This e-book explains the following: Why email marketing is essential for the software industry The best lead generation techniques to get high-quality contacts How to use email to enhance customer experience How to optimize your channels to grow your lists How to set up effective nurturing campaigns to drive conversions Why... [...]
More and more consumers are adopting new technologies to help them “box out” the excess noise in their inboxes. It’s time to elevate your email reputation and increase deliverability performance. It starts with several key tactics for success. MarketingProfs has published a new guide ‘How to Achieve Excellent Email Inbox Deliverability’. Download this guide to learn about: Understanding the obstacle course that is email deliverability How to get your message through ISP level filters How to get your message through email client and software filters And, perhaps most... [...]
Well-planned email marketing campaigns can help you to grow your business exponentially. With persuasive email campaigns, you can win customers’ trust. 99 Firms has published an article highlighting 14 useful tips to create effective email campaigns. The 99 Firms team says, “To provide you with the most accurate email marketing tips and help you get the most out of your email marketing campaign, we’ve created the infographic below to provide you with the most efficient hacks, supported by case studies. Tips and Techniques to Create Effective Email Campaigns 1. Subject Line Usually,... [...]
Email marketing is one of the most successful marketing techniques. By learning about your subscribers, you can create highly relevant campaigns that bring more revenue. HubSpot contributor Rebecca Riserbato has shared seven useful strategies to help you know your email subscribers. He says, “In this post, let’s review the top strategies you can use to get to know your email subscribers according to research. 1. Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. Find out what emails perform best. Is there a pattern? What topics is... [...]
An interactive email includes functional elements that invite readers to engage with the content by tapping, swiping, clicking, or simply watching. Interactive elements can be anything from a GIF and illustration to a quiz or countdown timer. HubSpot contributor Martina Bretous has shared some useful tips to make your emails interactive. She says, “We know interactive elements make emails more engaging and can increase your conversions. But when do you usually use them? Technically, you can implement them anytime but here are some of the most popular ways to leverage interactive elements. 1.... [...]
MarketingProfs is hosting a webinar ‘How to Use a Board Game Strategy to Win in Email Marketing’ on Thursday, May 13, 2021. The MarketingProfs team says, “For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn’t have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you’ll be on the path to an email winning streak. How do we get around this problem? The answer might surprise you. By employing some board game strategies from childhood, you can navigate... [...]
Martech Today has published a new report ‘Ten Tips for Acquisition Email Success’ to help you take your email marketing to the next level. The Martech team says, “In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success. You’ll be provided with tips to seamlessly integrate acquisition email into your media mix to drive more effective and efficient one-on-one engagement with your best prospects”. Ten Tips for... [...]
Neil Patel has published a new video ‘Mastering Email Marketing: Here’s What’s Working NOW’ as a part of Email Marketing Unlocked course. He says, “Hopefully you’ve been implementing the stuff that you’ve been learning over the last two weeks as this is the last lesson where I’m recapping everything. And by now you should be seeing more growth in your email list. Probably not at 50,000 subscribers, that’s unrealistic within two weeks but your numbers should be growing and you should be on your way to 50,000 subscribers”. Watch the video. Neil... [...]