Email marketing is a great way to achieve widespread reach and an ability to personally connect with your prospects and customers. AWeber contributor Sean Tinny has share five useful ways to help you create your email marketing database. Tinny says, “Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing. We’ve gathered the best email list building tactics to grow subscribers in this guide. They are grouped below to help you: Gain more subscribers through existing relationships Learn how to get more emails from your website Earn... [...]

According to Statista research, in 2020, more than 306 billion emails are sent and received each day. By employing effective email marketing strategies, you can continue to thrive in your email marketing performance. Entrepreneur magazine contributor Liviu Tanase has shared four strategies to strengthen your email marketing. Tanase says, “Let’s take a look at four things you should consider changing in the way you use email for marketing. 1. Prune your lists more often If you used to clean your email lists of bad contacts every quarter, email hygiene involves more initiative right now.... [...]

To create and deliver effective email marketing campaigns, you need to keep many things in mind. Previewing your emails is one of the most important tasks. HubSpot contributor Rebecca Riserbato has shared a list of 10 email preview tools for different inboxes. Riserbato says, “In this post, we’ll discuss the best free and paid email preview tools you can use to make sure your emails look great on every provider. 1. HubSpot Free Email With HubSpot’s free email marketing software, you can preview your HubSpot emails in more than 30 different email clients. This email preview... [...]

An effective copy plays pivotal role in the success of your email marketing campaigns. With the selection of right words to form a persuasive message, you can boost your email marketing revenue. AWeber contributor Liz Willits has shared a list of eight words that can improve your email marketing performance. Willits says, “There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. Choosing the wrong words in your next email, on the other hand,  could damage your email engagement... [...]

The COVID-19 pandemic has created a global slowdown. People are not able to go out of their homes. May be this would be the right time to launch your next business. After choosing your niche, the first thing that you need to think about is searching the right business name. Entrepreneur Magazine is hosting a webinar on ‘Take the First Step: Creating A Great Name Is Your Starting Point’ on Thursday, April 16, 2020 at 12.00 pm EST. The Entrepreneur team says, “While not the first thing you might think about during a crisis, spending the time to generate a compelling name can... [...]

According to a Statista report, 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. A HubSpot study has reported that personalization helps email marketers to increase engagement rates. (Source: Instapage) BORN is hosting a webinar on ‘Leveraging Personalized Marketing in a Time of Disruption’ on Tuesday, April 21, 2020. The BORN team says, ” In 2020, we expect the evolution of customer data technology in marketing to finally hit the tipping point becoming more accessible and cost effective. In the past, there has been... [...]

Search engine marketing is one of the most important ways to grow your business. By keeping pace with the changing algorithms you can continue to receive more traffic and new customers. Econsultancy is hosting a webinar on ‘Search in 2020: Is your brand discoverable?’ on Wednesday, April 8, 2020 at 3.00 pm BST. The Econsultancy team says, “Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your... [...]

When your subscriber opens your email, they have taken the first step toward a sale. Email deliverability and open rate are the two crucial elements on which your email marketing performance depends. Adweek is hosting a webinar on ‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ on Thursday, April 16, 2020 at 1.00 pm EDT. The Adweek team says, “Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for... [...]

Your email subscriber list is a treasure which can help you to unleash new business opportunities. Practical Ecommerce contributor Carolyn Nye has shared an article to help you find hidden opportunities in your email subscriber lists. Nye says, “I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. An active and deliverable email address can contribute significant dollars to your bottom line. Every email database has hidden opportunities in my experience. I’ll address those opportunities in this... [...]

Google Analytics platform helps you to evaluate your website performance and make necessary changes. With Google Analytics you can also check your email campaign performance. Converion Uplift’s Neal Cole has published a short guide to using Google Analytics to track clicks from your email campaigns. Cole says, “It’s essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys. Many off-the shelf solutions, such as Mailchimp,... [...]