Your email marketing success can be seen by measuring your email campaign’s open and click rates. ClickZ contributors Norman Guadagno & Greg Bouton have shared three secrets to increase email open and click rates in 2021. They say, “The very best email ever written is only of value if it arrives in inboxes and is opened. This may be email 101, but one was the last time you did an audit on the deliverability of your marketing email? If emails are ending up in the Junk folder (and filters have become more aggressive than ever), your program may have deliverability issues. These can... [...]

Entrepreneur magazine has published a new video ‘3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising’ featuring James McKinney. The Entrepreneur team says, “In this video, James McKinney sits down with Thomas Fairey, the founder of Stakester, to break down three important lessons you can learn to improve your cold email outreach. It’s fairly (no pun intended) simple: Make it interesting. Make it credible. Offer a clear call to action. You can listen to the complete interview here“. 3 Key Principles for Leveraging Cold Email Outreach Entrepreneur... [...]

To achieve marketing success in 2021 you need to be using all the tools that offer you an extended reach. Email remains one of the best performing marketing technology. Uplers has shared an infographic highlighting email design trends for 2021. The Uplers team says, “A lot has happened and unexpectedly changed over the past year. No wonder brands have been playing it safe with tried and tested email designs. Will the trend change in 2021 or will brands continue to make the most of the old favorites like minimalism, pastels and static images? We think it will be a superb medley. While simple... [...]

Noah Kagan has published a video ‘Email Marketing for Beginners – From 0 to 100 subscribers’ to help marketers get new subscribers for enhanced email marketing. He says, “The #1 REGRET I’ve heard from anyone building their business or personal brand is they wish they would have started building an email list sooner. Don’t be that person. So let’s start this today! This video kicks off number 1 of an email growth series. I teach you: 1) The reasons why email marketing kicks butt 2) My personal dashboard and stats that you can MODEL and COPY! 3) How to get... [...]

An effective subject line plays a crucial role in getting your emails opened. By using action verbs and persuasive vocabulary, you can ignite the subscribers to open your emails and take the desired action. AWeber contributor Sean Tinney has published an article highlighting some useful tips to help you wite great email subject lines. Tinney says, “Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit to opening email based on the... [...]

John Chow has published a new video ‘How To Add a Countdown Timer To Your Emails’ to help you countdown timers to your emails. He says, “Using a countdown timer can create a sense of urgency and encourage your subscribers to take action. Many businesses use countdown timer on their site to increase conversion and sales. But how do you add a countdown timer to your email? In this video, you’ll learn simple method to add a countdown timer to your emails by combining AWeber and the Sendtric countdown timer generator“. How To Add a Countdown Timer To Your Emails John Chow’s... [...]

Email marketing plays an important role in the growth of your business. It has been one of the most trusted marketing tactics. Marketing Land contributor Rodric Bradford has shared 10 ways to help you improve your email marketing campaigns. Bradford says, “With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind. “Email marketing should address how you can make [the recipient’s] life better today, even if... [...]

We first met Matt Bacak in 2006 when we first entered the online marketing industry. Even 14 years ago, Bacak was a successful internet marketer and was already teaching other marketers how to follow the same path to online success. He has used a number of marketing methods over the years, including platform speaking and webinars, but his first love, responsible for a lot of his sales, is email. Bacak has just released his book Matt Bacak’s Secret Email System, which shares how he created a 7-Figure online business using nothing but ethical email marketing. That may surprise you. After all,... [...]

The Ahrefs team has published the second episode of ‘Link Building Case Study: Results of 515 Outreach Emails’. Joshua Hardwick says, “If you’re new to this series, our first video was about strategically building a statistics page that would generate links. And in this video, we’ll show you how we built links to that page. In order to isolate backlinks from our email outreach efforts, we didn’t promote the post to our existing audience. On top of that, we hid it from our blog index and category pages, RSS feeds, and we even noindexed the page so it couldn’t be discovered... [...]

By scheduling your email marketing campaigns according to the email opening habits and preferences of your subscribers, you can continue to do well in email marketing. HubSpot’s Kayla Carmicheal has published an article highlighting the best time to send emails. Carmicheal says, “If you’re wondering about the best time to send a marketing email, there’s something you should know first. There’s a lot of data out there on the subject that provide differing answers, and one reason is because it depends on your audience and, more importantly, how you’re measuring... [...]