The latest article on HubSpot blog is titled “How to Integrate Email Campaigns With the Rest of Your Marketing”. Sam Kusinitz says, “Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen, email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. But it’s also important to note that email marketing is not a successful marketing strategy on its own. Rather... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Radio buttons vs. dropdowns”. John Tackett says, “Radio buttons or dropdowns? The question is arguably on the borderline of arbitrary, but as we discovered, this choice is far more important that one might think. During a recent Web clinic, Austin McCraw, Jon Powell and Lauren Pitchford, all of MECLABS, revealed the results of an experiment that put button options to the test. So, let’s take a closer look at the research notes for some background information on the test. Background: A large people search... [...]

MarketingSherpa has released a case study titled “Lead Gen: 17% lift in lead capture by including more details in email”. Selena Blue says, “Best practice typically states that you should sell your products or services on the landing page, rather than in an email. But does that stand true for generating leads by giving away free content? The MECLABS live test team set out to answer that question, and to show email marketers how to use A/B testing, at MarketingSherpa Email Summit 2014. Read on to see how MECLABS and live test sponsor BlueHornet planned, designed and executed the... [...]

MarketingSherpa has released a case study titled “Email Marketing: Nonprofit cleans list and lifts open rate 225%”. Adam Sutton says, “Every marketer wants a big email list, but is bigger always better? According to the marketers at this nonprofit, big results can come in small packages. This think tank doubled its clickthrough rate and tripled its open rate by cutting its big list more than 75%. See how the team cut names, grew the list and redesigned the email template to drive performance“. Email Marketing: Nonprofit cleans list and lifts open rate 225% MarketingSherpa  [...]

The latest ClickZ blog post is titled “Show Your Subscribers Some Love”. Jim Davidson says, “It can be tricky for retailers to navigate their rocky relationships with inactive subscribers. I mean, face it – there’s a certain point where you have to be honest and realize your subscribers just aren’t that into you. When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye. Subscribers can become bored when your email program becomes... [...]

Econsultancy has released the “Email Marketing Best Practice Guide”. The Econsultancy team says, “At nearly 200 pages long, Econsultancy’s Email Marketing Best Practice Guide contains everything you need to know about this channel, whether you work for an in-house client team, independently or for an agency. Built on the foundations of our original renowned report, this document will help beginners and experts alike to understand, implement and execute email strategies to maximise return on investment in this complex channel. It has been created with the help of globally-esteemed... [...]

The latest ClickZ blog post is titled “How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros”. Simms Jenkins says, “The challenge for email marketers has always been to send the most effective message at the most effective time to the right group of people. For most of the past two decades, the limiting factor in this optimization was technology. It was simply too difficult to create content, segment lists, send messages at key times, and report on the numerous variations that resulted. The tools have, of course, progressed over that time, but the marketer’s... [...]

The latest ClickZ blog post is titled “Custom Email Marketing Reports: A Huge Step Toward Better Results”. Justin Williams says, “The challenge for email marketers has always been to send the most effective message at the most effective time to the right group of people. For most of the past two decades, the limiting factor in this optimization was technology. It was simply too difficult to create content, segment lists, send messages at key times, and report on the numerous variations that resulted. The tools have, of course, progressed over that time, but the marketer’s vision exceeded... [...]

Return Path has released a free ebook titled “Getting started with DMARC”. The Silverpop team says, “Phishing and other email brand abuse continues to rise at a steady rate, and with the recent high-profile data breaches of Target and Neiman Marcus, consumers and brands will likely see elevated levels of malicious email in their inboxes as a result. But there is something that organizations can do as a first step to fully protecting their brands and valuable customers from email-borne threats: implement DMARC. Unfortunately implementing DMARC is easier said than done. This industry... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: How A/B testing raised $500 million for Obama for America”. Erin Hogg says, “At Optimization Summit 2013, attendees had a chance to gain a behind-the-scenes look at the one of the biggest marketing efforts ever. The result of this effort alone generated $500 million in donations, just from the email campaign. The best part about this Summit presentation? All of the key takeaways can be applied to your own marketing efforts. The 2012 presidential election was the chance for the team at Obama for America to apply A/B... [...]