The latest ‘Econsultancy’ blog post is titled “‘Email marketing subject lines: why best practice matters”. Christopher Ratcliff says, “How hard can writing an email subject line be? Does it even matter what gets written? Surely the question of whether it gets opened or binned is down to who the sender is, or what the email contains? That’s fine when you’re emailing people you know. In fact let me just skip over to my personal email account to see what I’ve written in the subject line to my friends and family in the past week. “Hi” (as 80% of the email... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “How to Create a Fantastic Email Newsletter”. Ginny Soskey says, “Sending an email newsletter requires juggling a lot of moving pieces. You’ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, and if you mess any of it up, there’s no “redo” or “update” button.) So if you’re... [...]
Shawn Collins’ latest blog post is titled “Clickbooth Launches cb:Rewards Program”. Collins Says, “Clickbooth has announced the launch of cb:Rewards, a bonus program that will reward affiliates for running traffic through the Clickbooth Network with a variety of gifts. The cb:Rewards program allows affiliates of all levels to earn points on an ongoing basis for the volume they are already doing through the network”. Clickbooth Launches cb:Rewards Program Shawn Collins’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Eight best practice tips for writing effective email copy”. Ornaith Killen says, “Over the past week, I have received a couple of pieces of email marketing that just didn’t read very well and it got me thinking about copywriting, and how vital it is to be done correctly. Now please don’t take this the wrong way. There was nothing exactly wrong with this particular email’s copy per-se, nothing that I could put my finger on exactly. But they just didn’t read very well and to be honest, that made me doubt the... [...]
The latest article on HubSpot blog is titled “Sales Email Tracking Is Creepy & Useless Without An Engagement Strategy”. Michael Pici says, “Marketers have been using email open and click data since the 1990s. But when we advise sales reps to use the same technology … suddenly we’re “creepily spying” on our prospects. By understanding email engagement behaviors, marketers can determine how to approach their audience with messages that are sure to resonate. Email tracking can and should be used just as effectively in sales to understand if a prospect... [...]
MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”. Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way. Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op... [...]
The latest article on ‘MarketingProfs’ is titled “The Most Effective Email Subject Line Length”. Ayaz Nanji says, “Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science. For the emails analyzed, those with 6-10 word subject lines had a 21% open rate. Those with subject lines containing five or fewer words ranked second with a 16% open rate, and those with 11-15 words had a 14% open rate. Despite the effectiveness of shorter subject lines, most emails... [...]
The latest article on HubSpot blog is titled “The Essential Email Marketing Metrics You Should Be Tracking”. Sarah Goliger says, “There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples ofbrilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email... [...]
The latest article on ‘Marketing Land’ is titled “Everything You Need To Know About Gmail’s Auto-Unsubscribe”. Tom Sather says, “Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to unsubscribe from messages they no longer want to receive. On most promotional messages with unsubscribe options, Gmail users are seeing a more prominent link at the top of the email beside the sender’s name, allowing them to unsubscribe without looking around for the typical place at the bottom of the... [...]
The latest Silverpop blog post is titled “Infographic: Mobile Email, Search and Purchase Behaviors”. Ellen Valentine says, “Your customers increasingly prefer to communicate through their mobile devices. Consider: Mobile now accounts for more than half of email opens, and consumers spend more than 15 hours per week on mobile research. Want more? Online retail visits from mobile devices generated more than 20 percent of online retail sales on Black Friday 2013, while mobile app use in 2013 posted 115 percent year-over-year growth.Keep mobile optimization at the top of your list,... [...]