This is a reminder for the Business 2 Community’s email marketing webinar.  Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”. The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer... [...]

This is a reminder for the Business 2 Community’s PR and content marketing webinar.  Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Make your emails ring with a “tap 2 call” button”. Jim Kelley says, “In email marketing, one of the most fundamental units of measurement is the “click.” It’s pretty much the email marketing version of the Like button, and we use this data to determine various findings; to see how many people wanted to “learn more,” or persuaded to “buy now” or perhaps excited to “watch video.” Clicks are extremely versatile, having the ability to take the viewer to a brand’s website,... [...]

Experian has released ‘2014 Digital Marketer Report’. This report  presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect Bill Tancer says, “This year’s report provides an added emphasis on the actionable insight that follows when you obsessively pursue an understanding of your customer. Let’s face it: there is no shortage of massive data sets accessible to today’s marketer. Successful practitioners, however, have discovered the value in performing data triage, or limiting their emphasis to data that can be... [...]

The latest article on HubSpot blog is titled “How to Integrate Email Campaigns With the Rest of Your Marketing”. Sam Kusinitz says, “Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen, email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. But it’s also important to note that email marketing is not a successful marketing strategy on its own. Rather... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Radio buttons vs. dropdowns”. John Tackett says, “Radio buttons or dropdowns? The question is arguably on the borderline of arbitrary, but as we discovered, this choice is far more important that one might think. During a recent Web clinic, Austin McCraw, Jon Powell and Lauren Pitchford, all of MECLABS, revealed the results of an experiment that put button options to the test. So, let’s take a closer look at the research notes for some background information on the test. Background: A large people search... [...]

MarketingSherpa has released a case study titled “Lead Gen: 17% lift in lead capture by including more details in email”. Selena Blue says, “Best practice typically states that you should sell your products or services on the landing page, rather than in an email. But does that stand true for generating leads by giving away free content? The MECLABS live test team set out to answer that question, and to show email marketers how to use A/B testing, at MarketingSherpa Email Summit 2014. Read on to see how MECLABS and live test sponsor BlueHornet planned, designed and executed the... [...]

MarketingSherpa has released a case study titled “Email Marketing: Nonprofit cleans list and lifts open rate 225%”. Adam Sutton says, “Every marketer wants a big email list, but is bigger always better? According to the marketers at this nonprofit, big results can come in small packages. This think tank doubled its clickthrough rate and tripled its open rate by cutting its big list more than 75%. See how the team cut names, grew the list and redesigned the email template to drive performance“. Email Marketing: Nonprofit cleans list and lifts open rate 225% MarketingSherpa  [...]

The latest ClickZ blog post is titled “Show Your Subscribers Some Love”. Jim Davidson says, “It can be tricky for retailers to navigate their rocky relationships with inactive subscribers. I mean, face it – there’s a certain point where you have to be honest and realize your subscribers just aren’t that into you. When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye. Subscribers can become bored when your email program becomes... [...]

Econsultancy has released the “Email Marketing Best Practice Guide”. The Econsultancy team says, “At nearly 200 pages long, Econsultancy’s Email Marketing Best Practice Guide contains everything you need to know about this channel, whether you work for an in-house client team, independently or for an agency. Built on the foundations of our original renowned report, this document will help beginners and experts alike to understand, implement and execute email strategies to maximise return on investment in this complex channel. It has been created with the help of globally-esteemed... [...]