MarketingSherpa has published a video titled “Content Marketing: How A/B testing email content generated $500 million”. MarketingSherpa team says, “At Optimization Summit 2013, two marketers took the stage to tell the story of how digital marketing efforts led to $500 million in donations. Toby Fallsgraff, Email Director, and Amelia Showalter, Director of Digital Analytics, came to the audience at Summit to give a behind-the-scenes look at how Obama for America implemented A/B testing in President Barack Obama’s re-election campaign, and reveal the dramatic results and... [...]
Archive for the 'email marketing' Category
The latest ‘Econsultancy’ blog post is titled “57% of marketers using faster email technology report higher conversion rates”. Christopher Ratcliff says, “Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue. However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems. The Email Marketing Speed Imperative study, published by Econsultancy in partnership withdotMailer,... [...]
MarketingSherpa has published an article titled “Can you expand upon a single successful split test?”. Daniel Burstein says, “‘An A/B test can be exciting. You might discover a new headline that generates 10% more leads or even 100% more sales. But what then? How do you achieve sustainable, successful results? This week’s chart takes a MarketingSherpa look at your peers’ testing practices“. Can you expand upon a single successful split test? MarketingSherpa [...]
The latest VerticalResponse blog post is titled “Do This, Not That – SEO Edition “. Chipper Nicodemus says, “Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site? We answer these questions and more in this SEO edition of “Do This, Not That!” infographic“. Do This, Not That – SEO Edition VerticalResponse Blog [...]
The latest article on ‘Business 2 Community’ is titled “Who Is Winning At The Game Of Marketing? Email vs Social Media Stats”. Gabriel Nechita says, “People are been arguing/debating over the value of these 2 for some time now. Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide. If you are a smart marketer, you will follow the data. You can still try out new stuff before you have the data, it’s OK to experiment, but it’s even better to make sure you have overview over some of the most popular marketing channels... [...]
The latest article on HubSpot blog is titled “Stop! 9 Things You Need to Do Before You Hit “Send” on That Email”. Nicole Denton says, “Ah, the email campaign… it’s the marketing tactic that can often make marketers and consumers alike squirm, thanks to some less than pleasant email marketing behaviors by some brands. However, a few companies don’t have to ruin it for the rest of us. In fact, despite the SPAM, email marketing is alive and well…as long as it’s done right. According to Merkle, 74% of consumers actually prefer to receive commercial... [...]
The latest VerticalResponse blog post is titled “How to Make Your Email Campaign More Clickable”. VerticalResponse team says, “The makeup of an email newsletter can vary tremendously. Some businesses include entire articles in their emails, others send a list of headlines with a teaser paragraph and thumbnail, and some just list out headlines.What works best, in terms of engaging recipients and getting people to click? We asked Stephanie Miller, vice president of member relations at the Direct Marketing Association. As a digital marketing expert, she helps businesses connect with... [...]
The latest article on ‘MarketingProfs’ is titled “Determining Subscriber Value: What’s an Email List Member Worth?”. Karen Talavera says, “Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum allowable CPA—that is, how much it’s worth paying or investing to acquire a single subscriber. This month we’ll explore various approaches to assigning economic value to every subscriber already on your list. Let’s start with the clearest... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”. Allison Banko says, “It’s tried and true: Personalization works in marketing. You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques. But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s... [...]
MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”. Daniel Burstein says, “‘”We’ve found that nurturing campaigns, which are time based, are less effective than campaigns, which are working on triggers and time based if there’s no action.” –MarketingSherpa Email Marketing Benchmark Report survey respondent Triggered emails are effective for obvious reasons. As the saying goes, “The best predictor of future behavior is past behavior.” But what types of triggers should... [...]