MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Effective B2B Email Strategies for the Win’ featuring Matt Treacey. George B. Thomas says, “Calling all nature nerds: If you could never quite make sense of email marketing dynamics, Episode 576 of Marketing Smarts might be just what you need. Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. “I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and... [...]

Email Autoresponder Magic is today’s MyNams December Deal, available until midnight. It is a 6-Part Video Course with short easy-to-follow video modules that walk you through the process of creating your email autoresponder series to begin building cash generating autoresponders that work for you day and night. In addition, it includes notes for the slides and MP3 audios of the training for your consumption in any format. These videos show you how to set up your autoresponder, how to write effective emails, how to design the right series of email to build an effective campaign, and a lot... [...]

AWeber has published a new video ‘Why you should create a video version of your newsletter’ featuring useful tips to improve your newsletter performance. The AWeber team says, “Including a link to a video or audio version of your newsletter is one way to build a more engaged audience. I’m not talking about creating a whole separate script and producing it in a fancy studio. I recorded the video above on my iphone in my home office to give an example of what’s possible with just your phone and a few minutes. But just because something is easy isn’t reason enough to... [...]

AWeber has published a new video ‘Keep your email consistently beautiful and readable’ featuring useful tips to make your emails attractive. The AWeber team says, “Message Themes brings all your design options into one convenient spot, making it easier than ever to manage how your email looks. It’s never been simpler to make sure your all your text, buttons, links and other visual elements look consistently great through your entire email.” https://www.youtube.com/watch?v=54w-7uQcwcc AWeber  [...]

PLR Funnel Mastery/ Opt-in Funnel Creation is today’s MyNams December Deal, available until midnight. This shows you how to build a funnel that not only builds your email list (the main purpose, of course), but also adds the first product offer so that your list building efforts – including paid advertising – are self-funding, because you immediately earn income from those who subscribe to your list. There’s a seven-step process for building this kind of opt-in funnel. The core of the process is creating a unique opt-in gift from a PLR product (starting with PLR makes this... [...]

An email marketing audit is a thorough evaluation of an email marketing strategy. It assesses the performance of email campaigns to identify what is working and what isn’t. HubSpot has published ‘Email Marketing Audit — The Complete Guide‘ to help marketers with email audit process. says, “Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. The Benefits of Email Marketing Audits I interviewed... [...]

As we reported last week, every day in December, NAMS is offering a NAMS December Deals special buy, a one-day-only sale price on one of their online marketing products. Today’s product is a collection of 850+ Original Email Swipes that David Perdew (the founder of NAMS) wrote during 2020-2022 to promote 160 evergreen products in the internet marketing niche. You can use them as is (replacing his name and link with your own, of course) to promote the same products. Or, you can use them to learn copywriting, finding principles that you can use to promote other products. Why not do both? Here’s... [...]

Email marketing can be an effective way to reach your target audience. According to a 2022 Mailchimp report, the average open rate for emails is around 20% and the average click-through rate is around 3%. These numbers are higher than social media or display advertising. Digital Marketing Depot has published ‘5 Red Flags to Look for In Email Marketing Platforms’. The DMD team says, “Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing... [...]

HubSpot has published a new video ‘Grow Your Email List from 0 to 10,000+’ featuring useful tips and strategies to grow your email list. The HubSpot team says, “What’s the point of a great email newsletter if no one is around to read it? Kind of like if a tree falls in a forest but no one’s around to hear it … you get it. Growing your email list takes some work, but there are steps you can take to uplevel your email list quickly and effectively. In this video, we reveal four strategies to help you take your email list from 0 to 10,000 and beyond. From implementing... [...]

A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But it’s not as much guesswork as you might think. Digital Marketing Depot has published ‘The Definitive Guide for Writing and Designing Emails That Convert’. The DMD team says, “There is a psychology behind what grabs readers attention and why and proven theories about why people convert. Are you ready to use the science of influence to your advantage? In Marigold’s latest... [...]