The latest ‘Aweber’ blog post is titled “Video In Email: Exposure For Something And Clicks For Free”. Jason Moore says, “(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject line increased opens by 20% over subject lines without that word. One of our own customers, Tim Carter (from AskTheBuilder.com), uses video... [...]
Archive for the 'email marketing' Category
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: One question to ask yourself before you write another subject line”. Emily Munns says, “I spend a healthy portion of my day exchanging emails with our Research Partnersto help keep our testing projects running smoothly. When it comes time to sift through a pile of emails flooding my inbox after a long day at the office, my eagerness to open, read and take action is all but diminished. So, how do I sort through the clutter? The same way a lot of people do – by looking for what I can delete first. The one element... [...]
The latest ‘Econsultancy’ blog post is titled “Email marketing: why you need to review and improve”. Lucy Wilsdon says, “Email marketing is the communication glue within your digital marketing and all of this communication is trackable. Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value. With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing”. Email marketing:... [...]
The latest post on ‘Copyblogger’ Blog is titled “Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel”. Daniel Burstein says, “Picture this. Sonia Simone and me in an advertising agency conference room. She pitches her headline to the account executive. I pitch mine … … and promptly get blown out of the water. It doesn’t matter which headline is better. Sonia is a legend. So the account executive goes with the better copywriter, not the better headline, 10 times out of 10″. Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel ‘Copyblogger’... [...]
The latest ‘Aweber’ blog post is titled “Email Marketing Lessons From Classic Holiday Movies”. Stevew says, “It’s the first full week of the December, which means the holiday season is now in full swing. In between all of the hustle and bustle that comes with this time of year, you may also want to take some time to relax. What better way to do so then to watch one of the classic holiday movies that will surely be playing non-stop on TV for the next month? It’s not just mindless entertainment though. Believe it or not, you can actually learn a thing or two from the morals of all of... [...]
MarketingSherpa has released a case study titled “Email Marketing: Copyblogger’s email list grows by 400% using free paywall to access “MyCopyblogger” content”. Courtney Eckerle says, “Frustrated by the email conversion plateau of traditional methods, online content marketing website Copyblogger launched a free paywall, “MyCopyblogger,” with the goal of allowing registered members access to consistent and deeply valuable content. With the goal of increasing its list and nurturing leads, see how MyCoppyblogger increased email sign-ups by 400%. The... [...]
MarketingSherpa has published an article titled “What is the only type of email your customers will actively miss?”. Daniel Burstein says, “‘Tis the holiday season. Marketers are doing everything in their power to compensate for a late Thanksgiving and customers who are reluctant to spend. There’s one type of email your customers actually, actively want from you that 40% of consumer marketers are not using. Read this MarketingSherpa Chart of the Week to discover what that email is”. What is the only type of email your customers will actively miss? MarketingSherpa [...]