Matt Walker says, “I get it: Cleaning that musty crawl space under the porch feels more appealing than cleaning your email list. Still, the payoff at the end —increased opens, click throughs and conversions — will more than make up for the effort. This is doubly true during the holidays, when email marketing efforts ramp up and everyone starts receiving more promotional material in their inboxes. Your holiday email marketing plan could actually be wasted effort if your list is not in tip-top shape. Instead, you should be targeting those who are actually interested in your product... [...]

Marketing Land team says, “When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do you do that? On Thursday, December 10, join this webcast with Daniel Faggella, an email and marketing automation expert from CLVboost, and Act-On Software’s Angela Meadows, to learn why email success can’t be bought and how to grow an organic email list. Register now for “Organically Grown Email Lists — Your Agency’s Inside Track,”... [...]

Zak Stambor says, “Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online sales over the weekend than they did a year ago. Email marketing may not be flashy, but the channel drove a significant share of e-commerce orders over the holiday weekend and today. 25.1% of e-commerce transactions on Friday stemmed from shoppers clicking from emails, according to report by marketing platform vendor Custora. Another report, by Adobe Systems Inc.’s Adobe Digital Index, finds email marketing accounted... [...]

Monica Montessa says, “Your website isn’t the only place you connect with new people. You interact with others at conferences, your cash register, or even the grocery store (you know the longer those lines get, the sooner friendships and networking opportunities are forged). With all of these face-to-face interactions you have with prospective customers, leveraging them to grow your email list simply makes sense. That’s why for our latest episode of Quick Tips, Olivia and I address three ways you can encourage people to sign up to your email list offline”. 3 Ways to Build Your... [...]

Shelby Dorsey says, “At MarketingExperiments, sister company of MarketingSherpa and parent company of MECLABS, we believe in testing. Our Web clinics are a testament to this belief – every month we share research that is designed to help marketers do their jobs better. This culture of testing encouraged me to run my own test. First, I ran the test on a MarketingSherpa send. After the results of that test came back, the same test was then applied to a MarketingExperiments’ newsletter. By running virtually the same test twice for two different audiences not only did I learn more about... [...]

Matthew Scott says, “Like most small marketing agencies, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships.  But we had limited time AND money. So we had to come up with a different solution.  As a result, we built a follow-up email system (using four highly-effective templates) that has generated $100,000 in new business in the past 30 days. In other words, our revenue has increased by 215% since starting this system. Crazy, right?  Our... [...]

Kristen Dunleavy says, “Has a business ever made you feel really special? One time, my favorite weather app/cattweeted at me and it made my day. Social media is a great place to start those relationships with your customers, but email marketing can take them to a whole new level. Linked email campaigns can make each person in your audience feel like a million bucks and keep that spark alive for an extended period of time. What’s a linked email campaign? When you link email campaigns, you automatically send your subscribers who have completed one automated email series to another series.... [...]

Amy Gesenhues says, “Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11 percent year-over-year increase compared to last year. With so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter the holiday season – but, reaching consumers through their inbox may prove to be more challenging compared to this time last year. Email marketing provider ReturnPath reports global inbox placement rates have slid below 80 percent in 2015. According to ReturnPath, U.S. brands identified as... [...]

Jason Moore says, “There’s a lot to be said on the subject of landing pages. And if you were at this year’sASCEND Digital Marketing Summit, you heard Unbounce co-founder Oli Gardner’s epic talk on landing page optimization. (Missed out? Order the video package.) Part of Oli’s talk focused on how to optimize your page to urge visitors to sign up for your email list – a crucial step towards email marketing success. Where Do I Start? One of the first things Oli recommended is to admit that you have a problem. Take a look at your landing page. Figure out what the point of that page... [...]

Ben Davis says, “There’s a mantra that all email marketers should chant. In shortened form (my favourite), it’s simply ‘Who cares?’. The longer form is ‘What does this email do for my customer?’ You see, metrics such as click-to-open rate can mislead marketers – it’s not simply a game of shepherding the reader on to your website. A/B testing can only tell you so much. Emails convert well in ecommerce, of course they do, because they reliably reach your entire database of known customers who have already opted in. They also regularly carry... [...]