Kim Robbins says, “Water daily, direct sunlight, and lots of love. Okay, just kidding, but I really do LOVE to code and design email templates, and there’s lots you can do to care for your email template to make sure you’re getting the most out of it! Emails thrive better in some environments than others. As an email designer, I do my best to code templates that will work well across all email clients, browsers, and apps. If you’ve ever tested your emails to different combinations of browsers, email clients, and apps, you may have noticed your emails display differently depending on... [...]

David Moth says, “We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016. I asked several experts to suggest the trends that will define email marketing over the next 12 months. They included: Steve Denner, COO at Adestra. Hannah Price, email marketing manager at Missguided. Joanne Yarnall, CRM manager at Missguided. Guy Hanson, senior director of professional services at Return Path. Parry Malm, CEO at Phrasee and Econsultancy contributor. Kath Pay, CEO of Holistic Email Marketing and tutor of Econsultancy’s Email Marketing... [...]

Monica Montesa says, “With the new year quickly approaching, it’s the perfect time to review your overall email marketing strategy and make plans for a fresh start come January 1. And what better place to start than with your subscriber list? Cleaning up inactive subscribers from your email list is an easy way to set yourself up for success for the new year. It ensures that you’re emailing the people who want to hear from you, and it’ll help improve your overall engagement. To find out if your subscribers want to remain on your list, you’ll need to send them a re-engagement email.... [...]

Radhika says, “If you’re a regular sender of emails, you know that your subject line is crucial. The right subject line will get more of your emails opened and read. More emails read will lead to more conversions for you. An uninteresting subject line will leave your email unopened — or worse, send it straight to the trash — and what good is that to you? The best subject lines are short and descriptive enough for your reader to WANT to open the email and see what it says. Don’t try too hard to”. 17 Email Subject Line Best Practices to Follow Mark Ling’s  ’Affilorama’ Blog  [...]

David Moth says, “Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently. For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions. So, what did our marketing experts think was the most common mistake that brands still make with their email campaigns, and in an ideal world what would they like to see happen to email marketing in 2016? Here’s the panel, followed by their views on the matter: Steve Denner, COO at Adestra. Hannah Price, email marketing manager... [...]

Beth Hayden says, “I know building your email list can be a painfully slow process. Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to sign up. Since readers are increasingly cautious about giving up their email addresses, you need to build trust and put in extra effort to turn casual readers into email subscribers. While the top of your site’s sidebar is the “traditional” spot for an email list opt-in form, you don’t want it to be your sole method for collecting email subscribers. Today, I’m going to share improvements you... [...]

Neil Patel says, “If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important? Sure, the headline is responsible for capturing a visitor’s attention … but then what? To give you a better sense of how it all works, I’m not only going to explain what a subheadline is, but I’ll also detail a process that you can follow to use them to inspire action. Once you’re done reading this article, you’ll know exactly how to unleash a killer headline, subheadline, and CTA combo that will make people see, want,... [...]

Brandon Olson says, “The online world is saturated with content. Need proof? Look at your inbox. How many promotional emails do you get on a daily basis? Or look at your Facebook news feed. I don’t even remember liking that page! With so much content seemingly shoved in people’s faces, how do you break through the noise and grab someone’s attention? It’s tempting to think: “I have to create more content so I can get noticed.” But don’t fall into this trap. The solution is surprisingly much simpler. At our recent ASCEND Digital Marketing Summit, Jason Miller of LinkedIn put... [...]

Shelley Kessler says, “Our coverage of seasonal activities and relevant trends for the 2015 holiday season continues. We’re seeing high email volume continue to drive open and click rates lower than those seen in 2014. However, the absolute number of opens and clicks received are higher. The largest percentage of year-over-year increases in volume, opens and clicks occurred on Wednesday (the day before Thanksgiving) and Tuesday (the day after Cyber Monday). A pattern continues for transactions and revenue as well. While rates have decreased, the total number of transactions and amount... [...]

Olivia Dello Buono says, “Another week, another AWesome #emailchat! Yesterday, we discussed the ways you’re pairing social media with your email marketing efforts, covering everything from tools and platforms to content strategy and tips for growing your list. ICYMI, here are your top 7 trends for a winning email and social strategy: 1. You’re using social to drive traffic and awareness to your signup form. I use social to drive traffic to my site (which hosts my main content.) Contextual optin forms do the rest! @tnrt Adding a sign up form to your FB page is an awesome way to promote... [...]