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Wednesday, February 26, 2025

Archive for the 'email marketing' Category

‘What were the key email marketing trends from 2015?’ – ‘Econsultancy’ Blog

David Moth says, “It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing. Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year. The words of wisdom come from both agency and client-side marketers. Now, on with the trends… Triggers & automation Steve Denner, COO at Adestra Though email automation isn’t something new, 2015 saw an increase in adoption and success with... [...]

’13 Tantalizing Incentives that Will Build Your Email List’ – ‘Copyblogger’ Blog

Beth Hayden says, “Need a quick way to entice someone to join your email list or register for your website? Give away something for free. By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses. And you earn their trust by giving them something useful immediately . Some call it a “bribe,” some call it an “incentive,” and some call it a “freebie.” Whatever you call it, this technique can bring in big results as a list-building strategy. But finding the right incentive for... [...]

‘Are Mobile Emails Paying Off for Marketers?’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail. The report was based on data from millions of emails sent by Yesmail customers in 3Q15, as well as historical data from previous quarters. Revenue driven by mobile emails jumped 9.6% in aggregate in 3Q15 compared with 3Q14, the analysis found. That rise was mainly due to increased purchases via smartphones: More than half (56.6%) of revenue attributed to mobile came from phones in 3Q15 rather than tablets“. Are... [...]

‘Black Friday & Cyber Monday Email Marketing Results: Mobile Open Rates Exceed 60%’ – ‘Marketing Land’ Article

Amy Gesenhues says, “After the biggest online shopping weekend of the year, email marketing platform Movable Inkreported a 76-percent open rate for mobile emails on Black Friday and 63 percent on Cyber Monday. Breaking down its data by device, Movable Ink found Black Friday email conversions — an email click that resulted in a purchase — were higher on mobile devices versus desktops, with 57 percent of conversions happening on either a smartphone (44 percent) or tablet (13 percent). Based on a total of 21,946 email conversions, mobile conversions were higher than desktop industry-wide,... [...]

‘7 Email Marketing Metrics You Should Track (and What They Mean)’ – Aweber Blog

Brandon Olson says, “You just finished writing the perfect email to your subscribers. Way to go! Now, how do you know all that time you spent crafting it was worth it? The answer lies in your email analytics. Analytics are an essential (and often overlooked) part of your email marketing strategy. When you know things like how many subscribers are opening your emails and what links they’re clicking, you get a look into how your subscribers feel about the content you send them. And as you discover the story told by your analytics, you can identify opportunities to make improvements and bring... [...]

‘When Did Retailers Send Their Cyber Monday Emails This Year?’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software. The report was based on 2015 Cyber Monday data from more than 400 US retailers as well as data from 2011 – 2014. The hour between 7:00 AM and 8:00 AM ET was the busiest time for sending Cyber Monday emails, with 11% of retailers messaging consumers during that period. There was also a flurry of emails sent between 4:00 PM and 6:00 PM ET as retailers tried to entice shoppers with last-minute offers. A... [...]

‘The Importance of Segmenting Your Email Lists’ – ‘Small Business Trends’

SBT team says, “You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company. If you’re not already segmenting your email lists, then now is the time. But it’s important you segment correctly. Even if you’re unsure where to begin, don’t sweat it. Segmentation will be different for every company and every industry. But there are a few tips you can use to help set you on the right path. How to Start Segmenting Your... [...]

‘Test new email marketing methods and be your own benchmark’ – ‘Experian Marketing Forward’ Blog

Jacob Davis says, “There was a time when marketing was purely art. The Don Drapers of the world felt that an angle, a message, a concept would work, and then they went and executed – the “genius artist” was at work. Of course, this isn’t entirely true. It’s a romantic idea, though, especially for those of us in the current marketing world, where we’re inundated with data, spreadsheets and KPIs all meant to tell us what works and what doesn’t. Numbers without context, though, are just numbers, and worse, they can be misleading. That’s why marketers need to systematically test... [...]

‘The Anatomy of an Optimized Marketing Email’ – HubSpot

Lindsay Kolowich says, “For email marketers, the inbox is a battlefield. Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on. But with 91% of consumers checking email every day, it’s still one of the best places to reach your target audience. To inspire them to open and click through your emails, you’ll need to make sure you’re consistently sending great... [...]

‘The seven deadly sins of holiday email marketing’ – ‘Econsultancy’ Blog

Patricio Robles says, “For retailers trying to win in the make-or-break holiday shopping season, no digital channel is arguably more important than email. By some estimates, email drove a quarter of all visits that produced a sale this Black Friday, putting it ahead of organic and paid search and direct traffic. The holiday season presents some unique challenges for email marketers, and there are a number of pitfalls that can dent email campaigns. Here are the seven deadly sins email marketers need to avoid during this period. 1. Sending too many emails The last two months of the year are... [...]


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