Brandon Olson says, “The online world is saturated with content. Need proof? Look at your inbox. How many promotional emails do you get on a daily basis? Or look at your Facebook news feed. I don’t even remember liking that page! With so much content seemingly shoved in people’s faces, how do you break through the noise and grab someone’s attention? It’s tempting to think: “I have to create more content so I can get noticed.” But don’t fall into this trap. The solution is surprisingly much simpler. At our recent ASCEND Digital Marketing Summit, Jason Miller of LinkedIn put... [...]

Shelley Kessler says, “Our coverage of seasonal activities and relevant trends for the 2015 holiday season continues. We’re seeing high email volume continue to drive open and click rates lower than those seen in 2014. However, the absolute number of opens and clicks received are higher. The largest percentage of year-over-year increases in volume, opens and clicks occurred on Wednesday (the day before Thanksgiving) and Tuesday (the day after Cyber Monday). A pattern continues for transactions and revenue as well. While rates have decreased, the total number of transactions and amount... [...]

Olivia Dello Buono says, “Another week, another AWesome #emailchat! Yesterday, we discussed the ways you’re pairing social media with your email marketing efforts, covering everything from tools and platforms to content strategy and tips for growing your list. ICYMI, here are your top 7 trends for a winning email and social strategy: 1. You’re using social to drive traffic and awareness to your signup form. I use social to drive traffic to my site (which hosts my main content.) Contextual optin forms do the rest! @tnrt Adding a sign up form to your FB page is an awesome way to promote... [...]

Kristen Dunleavy says, “GIFs are more than wiggly cats and sassy pugs. They give us an easy way to communicate ideas, make emotional connections, and delight customers. Maybe that’s why 23 million GIFs are posted to Tumblr daily. With more and more marketers embracing GIFs, we thought we’d give you a little something to wow your subscribers this holiday season. As AWeber’s gift to you, we’ve created more than a dozen GIFs you can use in your holiday emails. You can use these GIFs to promote a holiday sale, seasonal newsletter or simply wish your subscribers a happy holiday”. Your... [...]

Monica Montesa says, “When you created your sign up form, you probably spent the majority of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about the copy on your call-to-action (CTA) button? If you defaulted to the usual “submit” or “sign up” copy, chances are it didn’t take much time at all. But that means you might  be missing out on a big opportunity to convince even more people to sign up to your email list. To help make the most of your sign up form and increase conversions, here are eight best practices you can test: 1.... [...]

Jack Loechner says, “According to a new report from Silverpop/IBM Marketing Cloud, 8.6 trillion text messages are sent every year on average, including 6 billion per day in the United States alone. Consumers are carrying their mobile devices with them day and night, using them to engage with brands in ways never imagined even a decade ago. With more than 90% open rates on Short Message Service (SMS,) and engagement rates of up to eight times higher than email, Savvy marketers have picked up on these mobile trends and have started incorporating SMS into their messaging mix to better... [...]

Christina Sullivan says, “There’s no denying that podcasts have grown in popularity over recent years. In fact, 33 percent of Americans older than age 12 have listened to at least one podcast, according to the Pew Research Center. With endless podcasts out there, it can be tough to narrow down the key shows and episodes that you’re most interested in. If growing your email list is on your list of things to do, check out these three episodes of “The Top” with Nathan Latka”. Three Podcast Episodes to Help You Grow Your Email List Aweber Blog  [...]

Lindsay Kolowich says, “Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well. How? They create campaigns that delight customers. They evoke emotions and promote sharing. And sometimes, they connect people with their loved ones or partner... [...]

Leslie Ye says, “Business emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out? Answer: Your subject line. Short and to the point, they either act as a tantalizing teaser or a reason to send your email straight to the trash folder. Just because someone opened and responded to your first email doesn’t mean you’re guaranteed to keep the conversation going. So what happens if your contact goes silent? Below are 16 email... [...]

Rachel MacDonald says, “This morning I opened my email and saw the following: Dear sir, For only $500 I can help your company grow. Please respond immediately for more information. Delete. Not only did they get my gender wrong, but there is no obvious value in this email. They didn’t tell me how they can help my company grow, they just told me how much it would cost. Instead, the email should’ve look something like this: Hi Rachel, I’ve noticed [name of my company] has been trying to achieve [specific goal]. I can help you with this by [value proposition]. I’d love to discuss how... [...]