Kristen Dunleavy says, “Wouldn’t it be cool if you had a small army of clones to help with the day-to-day tasks of running your business? Ok, maybe that’s a little weird. But who would argue with the extra help? Autoresponder emails won’t sign off on invoices for you, but they can help build connections with your followers. Get 100% Higher Engagement Yep, that’s right. Autoresponders get 100% higher engagement than email newsletters. How do they work? An autoresponder series (sometimes called a follow up series) consists of automated emails that you create ahead of time that automatically... [...]

Danny Sullivan says, “Wouldn’t you like to have stuff you read on mobile devices seem to load instantly? Facebook and Apple sure think so. Now so does Google. Today, Google, along with Twitter and several publishers, announced the Accelerated Mobile Page Project. That’s AMP, by the way, for short. AMP is a way that publishers can pull from a common library of scripts and other content, and optionally tap into the Google cache, to deliver fast web pages. Publishers like Vox, The Verge, BuzzFeed and the Washington Post are already live with AMP pages. And if they share such pages on Twitter,... [...]

Kristen Dunleavy says, “Last week, we announced that Atom mobile app users can now customize their mobile sign up form with their logo, background color, text and more. The possibilities are nearly endless, and customizing your sign up form is just plain fun. But did you know that a great-looking sign up form can do big things for growing your business too? Why bother customizing your sign up form? People love visuals – 90 percent of the information transmitted to our brains is visual. A great-looking, branded sign up form will do a better job communicating the value of your business and... [...]

Rainmaker team says, “If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode of Hit Publish is for you. Email marketing is a powerful, intimate way to reach your readers and nurture leads. But it’s something a lot of business owners struggle with. What should you write about? How can you increase your chances of getting your email opened and read? This episode gives you an overview of what you need to know to get you started in the best possible way“. Email Etiquette: How to Delight Your Newsletter Readers Each and Every... [...]

Daniel Faggella says, “Successful email marketing campaigns are incredibly effective in reaching out to prospects and providing customers valuable content that can ensure a lasting relationship with them. In fact, email actually has one of the highest ROIs when compared with other styles of online marketing. This holds true especially when email is used congruently with social media. As a blogger with real business goals, you’re going to want to accumulate as extensive an email list as possible. In addition to using your email subscribers to help boost SEO (I’ve written previously about... [...]

Emma Snider says, “A sad but true fact in sales: Most prospecting emails don’t lead to sales. An even sadder fact: A lot of prospecting emails never even get opened. It’s thoughts like these that can send you into an existential crisis. If you send an email, but no one clicks on it, does it still communicate information? What’s the sound of one hand clapping? (Sigh.) But don’t get too discouraged. The folks at Sidekick have compiled 19 eye-opening statistics on email subject lines that can dramatically boost your email open rate (and prevent an unpleasant depressive... [...]

Pamela Vaughan says, “Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait … there’s more. Lead nurturing campaigns aren’t the only... [...]

Julia McCoy says, “Email keeps people connected. It’s a modern marvel, a wonder of our time. Based solely on how many times a day people check their emails (especially those in their 20s and 30s), email marketing should be a huge deal. So what’s the problem? Mainly because of the practice of sending out mass emails with little or no thought about tailoring content, some have augured the death of email marketing. Email is nowhere close to being dead, of course. It just requires a certain amount of work to make your emails connect with your target audiences. Especially if you’re... [...]

Sean Gordon says, “Employees spend nearly one-fourth of their workday, on average, sorting through their email inbox, a study by McKinsey found. Email is the most used form of communication in the workplace, but it’s also easy for the emails you send to be quickly deleted or marked as irrelevant. Salespeople, particularly those who rely on email as their first point of contact with prospects, need to ensure their emails are relevant, appropriate, and able to cut through the noise of a busy inbox. Needless to say, so do marketers. Here are my top tips for crafting an email that will... [...]

Regina Love says, “As an Operations Manager, I believe it is vital to establish processes that ultimately work for you and benefit your team. So I get very excited when I find a new process that could help my team with their workloads. The challenge I often face is, how do I implement and make this development a success? As a marketer, have you ever found yourself passionate about showcasing the best practices you’ve learned in order to achieve your goal, only to realize there are countless steps and paths to take? Don’t worry. Take a deep breath; it happens to all of us. At MarketingSherpa... [...]