Matthew Turner says, “As I finally reached inbox zero, I grinned from ear to ear. But I realized I had a problem: “I’m addicted to email,” I said to myself. I love it… and hate it… and need it… but I wish I didn’t… Do you love and hate email, too? On the one hand, it’s amazing, because it allows you to stay in touch with people from anywhere in the world. On the other hand, it’s horrendous, because it steals so much of your time and focus. If you’re anything like me, you spend vast periods each day sending, receiving, reading,... [...]

Monica Montesa says, “If you aren’t already offering an incentive to encourage people to sign up to your email list, it’s time to consider it. Incentives like ebooks and discount codes are also great for giving people a taste of what your brand has to offer. In fact, 51 percent of millennials in the U.S. are willing to share their information with companies in exchange for an incentive – and that’s just one potential audience you can reach. So what can you offer to your prospective email subscribers?”. Quick Tips Video: How to Use Incentives to Grow Your Email List Aweber Blog  [...]

Monica Montesa says, “Grow your business. It’s what every business owner and employee wants. But how does email marketing fit into the picture? Well, I’m glad you asked. Email marketing provides an easy way to stay in touch with your audience and engage new prospects – whether you want more customers to purchase your products/services or more readers on your blog. And when you have an opportunity to get your message before the eyes of your subscribers every day, every week, or once a month, you can make a personal connection with each individual. In addition to the warm fuzzy feelings,... [...]

Andy Nathan says, “We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribers: 1. Do not talk only about your services. According to recent research, we humans spend 60% of our time talking about ourselves. The number increases to 80% on social media. Writing quality emails is about how you can help your subscribers. Use words like “you” and “your” throughout the email. Focus on helping your... [...]

Verónica Maria Jarski says, “A whopping 76% of emails include social media buttons, but only 14% of emails include social images, according to the following infographic by Curalate and Movable Ink. Why is there such a big gap? Some 52% of surveyed marketers mentioned “different databases and systems” as the biggest challenge in incorporating social images into emails. Some 52% of respondents said analytics and data collection. For companies overcoming those challenges, the benefits of incorporating Instagram images into email are enormous. “A fitness retailer that works... [...]

Aaron Orendorff says, “Next to Buy Now, what is the most profitable click your business can target? Subscribe. As CMI’s Joe Pulizzi explains: While larger enterprises are fighting silo battles, politics, and tearing each other apart focusing on (sometimes) meaningless metrics, small players with patience and passion are building audiences and winning. Once you build an audience (of email subscribers), anything is possible. The truth is that building an engaged and sizable email list is hands-down the most long-term, profit-generating investment you can make“. Ultimate Guide: 11 Sign-Up... [...]

Beth Hayden says, “It’s time for you to send an email to your list — but you’re scared silly. Now that you’ve grown your mailing list beyond just your closest friends and family, sending emails to your subscribers has turned into a nail-biting experience. When you’re sending an email, there are a lot of little details to remember — and those details can make or break the success of your email campaign. Email mistakes are difficult to correct and can be costly or damaging to your reputation. That’s why we’ve created a step-by-step checklist that contains the elements you need... [...]

Alex Bashinsky says, “There’s no denying that popups, especially exit popups, work. But there’s also no denying that they tend to annoy website visitors. Some people even go as far as closing their browser window as soon as they see a popup. Of course, that’s not something you want your website visitors to do. So how can you make exit popups bearable (or even enjoyable) for your audience? The answer lies in having an exit-popup strategy. Most people think offering up a cookie-cutter freebie is all they need to do. But that no longer makes the cut. It’s just lazy marketing.... [...]

David Ly Khim says, “You just sent a cold email to a prospect and you’re excited. The prospect is a perfect fit and you crafted a personalized email sure to pique their interest. But as the days pass to no response, your enthusiasm turns to worry. Why haven’t they answered? Could it be that they never got your email in the first place? And then you draft a second message with perhaps the most annoying email question of all time: “Did you get my email?“ The buyer now perceives you as pushy, needy, and obnoxious. Not exactly the beginning of a great relationship. Sales... [...]

Amy Gesenhues says, “According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a 56.7 percent email open rate – the highest rate among the seventeen industries included in the study. Other strong performing industries included Consumer Products; Hospitals, Healthcare and Biotech; Insurance; and, Schools and Education – all of which reported open rates greater than 50 percent“. Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56% Marketing Land  [...]