Jami Oetting says, “Writer, poet, and entrepreneur Margaret Atwood said, “A word after a word after a word is power.”And for those whose main responsibility is writing promotional communication, this power is paired with a high level of responsibility — to your employer, your clients, and your clients’ customers.Copywriters must serve the goals of many people, all while also being true to the product or service being marketed. It’s a job that requires a person to transform bland, boring information into insightful, intriguing copy that delivers a core message and/or... [...]

Brandon Olson says, “Building a specialized landing page for your email campaign is an excellent way to improve the outcomes from email engagement. Whether you’re looking to drive sign ups, downloads or just form completions, a properly tuned email landing page can provide real value by bringing your visitors to a page targeted directly to their needs. According to report by MarketingSherpa, over 45% of marketers build a new landing page for every new campaign.Here are some tips to keep in mind to design the best landing page for your email marketing programs.Remove distractions and... [...]

Leslie Ye says, “Sending cold sales emails is a tricky business.On one hand, they can be a more efficient way to reach out to prospects — after all, it’s faster to send 100 emails than to make 100 calls.On the other, if you don’t immediately capture your buyer’s attention, they’ll just delete or ignore your email. It’s far easier psychologically to ignore an electronic communication than to hang up on a real person.Sending cold emails adds an additional level of difficulty. Your buyer has no preestablished relationship with you, so you have to provide value and “hook”... [...]

Cynthia Johnson says, “Is email marketing dead?The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, “yes.”However, that is not the case.In reality, the humble email hasn’t gone anywhere. Quite the opposite in fact.Smartphone habits of consumers indicate that reading email comes second only to making phone calls. Moreover, email is still responsible for at least twice as many online conversions than social media“.3 Steps to Maximize... [...]

Nathan Thompson says, “How does one end up with a list of 300k inactive users?Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it’s difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting nearly 300k email subscribers since he first set up his blog for The 4-Hour Workweek in 2007, Tim hadn’t sent a single email. However, he revived the email program one test at a time over the past year, and we interviewed him to discuss his recent successes.The first question:... [...]

Tom Corbett says, “There are many reasons why you’d want to change your email service provider (ESP) – cost, flexibility, reliability and functionality are a few, but that’s not the purpose of this article.As many brands find themselves looking for new solutions to the complexities of a cross-channel world, I thought it would be a good time to point out some best practices for ensuring an ESP switch—regardless of the motive—is as painless and beneficial as possible.Internet Service Providers (ISPs) have, over the past few years, taken control of their users’ customer experience... [...]

Beth Hayden says, “Remember when email newsletters were the latest, greatest thing in online marketing?Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves?Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot more complicated than it used to be.Most people are rabidly protective of their email inboxes, and we’re understandably hesitant to sign up for yet another newsletter we’re not going to have time to read.What people do want,... [...]

Ramona Sukhraj says, “The email inbox is a mysterious place.It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do — it’s every brand for itself.The average consumer subscribes and receives emails from approximately 9 different brandsand when your message finally lands in a lead’s inbox, each and every one of them becomes competition.In an inbox, industries, branding, and marketing budgets are set aside and the playing field for the recipient’s attention is leveled. All any brand has to work with... [...]

Kristen Dunleavy says, “Wouldn’t it be cool if you had a small army of clones to help with the day-to-day tasks of running your business? Ok, maybe that’s a little weird. But who would argue with the extra help?Autoresponder emails won’t sign off on invoices for you, but they can help build connections with your followers.Get 100% Higher EngagementYep, that’s right. Autoresponders get 100% higher engagement than email newsletters. How do they work?An autoresponder series (sometimes called a follow up series) consists of automated emails that you create ahead of time that automatically... [...]

Danny Sullivan says, “Wouldn’t you like to have stuff you read on mobile devices seem to load instantly? Facebook and Apple sure think so. Now so does Google. Today, Google, along with Twitter and several publishers, announced the Accelerated Mobile Page Project.That’s AMP, by the way, for short. AMP is a way that publishers can pull from a common library of scripts and other content, and optionally tap into the Google cache, to deliver fast web pages.Publishers like Vox, The Verge, BuzzFeed and the Washington Post are already live with AMP pages. And if they share such pages on Twitter,... [...]