Jon Myers says, “August marked the 20th anniversary of the first ever online transaction – a copy of Sting’s album Ten Summoner’s Tales. Since then, ecommerce has gone from strength to strength with 95% of us now shopping online. In the same way music trends have come and gone, over the last two decades marketers have had to evolve the way they engage with consumers online; fielding both shifts in consumer behaviour and the way Google displays its results. If there is one thing that retail marketers have learned about advertising on search engines over the years it’s that relevancy... [...]

Michael Linthorst says, “Gmail clips HTML emails that are larger than 102 KB. And while this in itself of course isn’t good news, it gets worse because it also hurts your email reputation. Are your emails too large? Time to put them on a diet! Gmail users might have noticed that the email provider sometimes clips emailings, and inserts the message ‘message clipped’, accompanied by a link to the full version of the email”. Prevent Gmail clipping your message with an email diet ‘Econsultancy’ Blog  [...]

Loren McDonald says, “In the email marketing world, the unsubscribe process gets the short end of the attention stick. Compared with the lavish greeting of an onboarding program (or at least a welcome message), many marketers give their “unsubscribers” a virtual bum’s rush out the door with a one-click, no-questions-asked unsubscribe. Naturally, you don’t want to put hurdles in front of subscribers who genuinely want to leave your email program. That violates the spirit as well as the letter of email laws such as CAN-SPAM (United States) and CASL (Canada). It’s... [...]

Pete Prestipino says, “With 70 million users as of July 2014, Pinterest has become very important to social media marketers. While end-users love the platform for its ability to inspire (and organize), digital businesses are turning to Pinterest as a way to sell more products and more often and the network is releasing advertising and analytics solutions to make sure advertisers participation does not go unnoticed “. Email & Pinterest the Perfect Social Combo Website Magazine  [...]

Courtney Eckerle says, “Struggling with client education and lagging registration and attendance for its monthly webinars, International SOS committed to a multi-year effort to improve its webinar registration email series. Through consistent A/B testing and a renewed focus on relevance for clients, the marketing team was able to increase webinar attendance 400% from 2011 to 2014, and increase registration 352%“. Email Marketing: 400% webinar attendance increase for B2B company through relevance and A/B testing MarketingSherpa  [...]

Ayaz Nanji says, “The number of emails arriving in subscribers’ inboxes increased by 9% between 2Q13 and 2Q14, according to a recent report from Yesmail. The overall email open rate declined 3% during the same period, most likely because of the added volume of messages. Yet the number of opens for each active subscriber actually increased 6% year-over-year (YOY). Put another way: Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails than ever. Nevertheless,... [...]

Derek S. says, “Email is one of the most used methods of communication between businesses and their consumers. To maintain consumer trust, it is critical that companies, both small and large, fortify their security on the channel in order to prevent hackers from getting into or spoofing their accounts (email’s sent from a forged sender address) and sending malware to their consumers. Agari, a provider of real-time security solutions against email cyberthreats, has released their 2014 Q2 edition of their Email TrustIndex“. Social Media Takes the Cake in New Email TrustIndex Website... [...]

Julie Knight says, “Every email marketing campaign needs social media – and integrating it into your customer database makes it even more effective. So why should you be on social media? There’s one simple reason – and another more complex one. Let’s start simple: Because your customers are. LinkedIn has over 200m active users… …Facebook has over a billion! There are 200m Twitter users, each with an average 200 followers Over half a billion messages are Tweeted daily“. How To Integrate Social Media Into Your Email Marketing Campaigns Business2Community.com  [...]

Julia Peavy says, “Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path’s recent study, Email Win-Back Programs: Everyone Recommends Them, But Do They Work?   1. Over 25% of email addresses in the databases of the companies that were part of the study were classified as “inactive.” Inactive mailboxes are email accounts that haven’t been used in 30 days or more“. 7 Email Reactivation Campaign Insights Return Path  [...]

David Moth says, “One of the best ways of improving your digital marketing skills is to try and learn from the best. That’s why awards season is always a fruitful time at Econsultancy, as we receive loads of entries detailing inspirational case studies from a massive range of companies. Applications for The Digitals 2014 are currently rolling in, and to give you inspiration for your own entry I’ve rounded up some of the best email marketing case studies we received in 2013. And to find out more anout how you can get involved, read my post on 10 tips for writing a stand out awards entry... [...]