Matt Bacak does email marketing, a lot of it. He sends many millions of emails every year, up to a million per day. He has learned a lot about what works to get a higher response from marketing emails. Over a period of many years, he has honed his email process to bring in a big response every time he mails. Now, in his new training, 17 Email Income Hacks, he shares his insights based on his experimentation and split-testing. This training is delivered in video format, plus you receive the audio extracted from the video as well as a transcript in PDF form. Besides this training by Bacak, he is... [...]

Ayaz Nanji says, “Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge. Most marketers surveyed (57%) say they do customize/translate email copy for specific countries or regions, and a majority (53%) also create multiple versions of their Web links. Less than half of respondents customize images (47%), brand messaging (45%), calls-to-action (43%), and colors (19%) for specific locations”. How Marketers Handle Global Email... [...]

Chow says, “Email marketing is the best sales driver. By far, communicating with loyal subscribers through email will produce tremendous results than facebook and twitter engagements combined. If you want to increase your bottom line and grow your online business, you need to get started with EM. Many online entrepreneurs are still on the fence. They think their prospects are within their reach and can easily find them. But that’s not true. Even if you’re providing your service locally, you still need to integrate emails into your mix – it’ll make a whole lot of difference”. 3 Core... [...]

Hunter Boyle says, “We get a ton of questions about using video and email together effectively. So we asked our friends atWistia for their best tips on how to get started. Kristen Craft, Wistia’s director of partnerships (and a fellow craft beer lover), breaks it down for us in this special guest post… Cookies and milk, chips and salsa, peanut butter and jelly. Each of these things is great on its own, but when paired up, they’re so much better. The pairing process seems to almost supercharge each individual flavor. In the world of marketing, video and email are the same way. Each one... [...]

Courtney Eckerle says, “Statewide program Healthier Tennessee has the goal to inspire people to eat better, move more and quit using tobacco. To do this, the marketing team developed a “Small Starts” initiative, buoyed by behavior-triggered email sends and a “Fresh Starts” giveaway. Beginning with only the short list of coalition partners and a small subscriber base, this case study will show you how the campaign realized an email database spike of 2,400% during the initial three-month launch period“. Email Marketing: Behavior-triggered emails and corporate... [...]

Jeanne Jennings says, “This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Note from Jeanne: All of us at Alchemy Worx are very excited about Touchstone, a new subject line tool we’ve developed that’s currently in beta (sign up for free here). Below is an article written by Abigail Boswell, a marketing manager with our agency, with some learnings on subject line performance from Touchstone. The subject line is the most critical piece of content in your email campaign – it is seen by and influences... [...]

Lisa Furgison says, “As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Like most non-profits, you’re probably doing all of this with limited staff and a tight budget. Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. “It can bring much needed attention to a non-profit. The more attention you can get, the more donations, volunteers or supporters you can... [...]

Chuck Malcomson says, “Inbound marketing is designed to help members of your target market find you, as opposed to cold-calling or interruption-based marketing. The inbound sales process generates more qualified leads, but not all of those leads are sales ready. Some of those early-stage leads will be filtered into a nurturing campaign. However, a prospect’s readiness isn’t always clear based on his initial contact. So, your sales team reaches out by telephone and email to every prospect who has requested further information about your product. Some of those prospects respond and... [...]

Carol Stott says, “HTML… I have a confession: I don’t even know what it stands for. But do marketers need to speak geek? Do you know your DKIM from your Kim Dotcom? Does thinking about SPF give you ADD? Surely email marketing is like driving a car: You don’t need to know how it all works, you just use it. It’s simple: Choose your list, craft your message, send it into the world, and track the results. Except when it breaks down and then you wish you knew a bit more than the basics! And email marketing can break down, including at delivery, when your beloved newsletter... [...]

Christina Warren says, “Google announced on Tuesday that it has added new spam filtering support to Gmail to help crack down on phishing attacks. Last week, Gmail added support for non-Latin characters as a first step in helping email become more global. This is good news for countries where users speak and write in non-Latin languages, but it can also present potential security challenges”. Google Introduces Better Spam Filters to Combat Gmail Phishing Mashable  [...]