Shannon Johnson says, “If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal. Sound familiar? Email marketing requires a lot of attention to detail. Sometimes it’s just plain tricky to stay... [...]

Pratik Dholakiya says, “Email marketing advice is all around us — a dime a dozen. You’ve heard all the contradictory tips. Send marketing emails often … Don’t send marketing emails too often. Focus on the content, not the design … Design can make or break your campaigns. You may just want to ignore it altogether, but there’s good reason not to give up on email”. 5 Innovative Email Marketing Tips That Drive Readers to Action ‘Copyblogger’ Blog  [...]

Steve Dille says, “Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC. Marketers today have to consider an enormous number of factors when sending messages to customers and prospects. Not only do we need to think about mobile-optimizing our emails, but now we need to consider whether other mobile channels would be more appropriate for a given... [...]

Pamella Neely says, “What’s the leading mistake with most small businesses’ email programs? It’s not choosing the wrong email service provider. It’s not sending bad content. It’s not even mailing too infrequently. The leading mistake with most small businesses’ email marketing is right at the beginning of their program. It’s at the very first step: Not giving their prospective subscribers an incentive to sign up. This one change to your email-marketing program can set you ahead of up to 83 percent of your competition. Get it right, and you’ll beat almost any competition out... [...]

Ryan Scheeppe says, “There are few things more disappointing in an email marketer’s job than seeing a typo in the subject line of your latest campaign after clicking “send”. We all make mistakes with grammar and spelling from time to time (not to mention dead links, failed personalization tags and missing images). However, there are other mistakes you can make that can be avoided with a little bit of marketing knowledge and experience. You might very well be committing these fallacies time and time again without even knowing it”. 4 Simple Email Marketing Mistakes... [...]

Elaine Yavorcik says, “On the day of your birthday you may expect the dozens of happy birthday texts, calls and Facebook messages from your friends and family. What you may not expect, are the many personalized birthday emails and offers you receive from your favorite brands. Because birthday emails are inherently sentimental and delightful to customers, they are a quick and easy win for any brand looking to enhance customer relationships. In fact, in a recent Experian Marketing Services audit of birthday email campaigns, we found that sending birthday emails is one of the most effective... [...]

Erica Cerulo says, “When you own a small business, you never have enough of two things: Time in the day or money in the bank. For the last four years, my business partner Claire Mazur and I have runOf a Kind — a website that introduces up-and-coming designers to the world through a combination of ecommerce and storytelling — and along the way, we have unearthed a slew of tools that make our lives easier and our workloads more manageable. Better even? They are cheap or free. Though we are super-fans of a few standalone platforms — see: Help Scout for customer service and Slack for... [...]

Pete Prestipino says, “One of the most dangerous things you can do to your email list is to not engage in regular purges of inactive or non-responsive recipients. Failing to clear out the non-clickers and dead addresses results not only in low performance metrics from a marketing standpoint, but the poor deliverability rates you likely experience could be causing long term damage to your brand. EmailAnswers.com, a provider of email list cleaning and validation services, wants to make sure email marketers aren’t sending to undesirable or invalid email addresses and has launched Purelist,... [...]

Greg Finn says, “There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchases or rented lists simply don’t work. Using data from their MailChimp’s anti-abuse system, graphs were created around key metrics and the correlation of public lists”. Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime Marketing Land  [...]

Courtney Eckerle says, “Overcoming the digital disconnect between the legal space and technology is the mission of The Expert Institute, a New York City-based legal service platform startup. To help combat this challenge, the marketing team wanted to put a name and face to brand communications.By instituting a monthly email series from the vice president of client relations, the team was able to decrease the unsubscribe rate and increase conversions by 200%“. Email Marketing: How a B2B company lifted conversion 200% with personalized email messages MarketingSherpa  [...]