It is important to recognize the right type of email format as per the needs of your business. Plain text emails only include text. There are no images or graphics and no formatting. All the links are written out. AWeber contributor Pam Neely has published an article answering this important question –When and How to Use Plain Text Emails. She says, “When two versions of an email are sent (using “​​multi-part MIME format,” if you want to get geeky), each subscriber’s email client will show either the HTML or the plain text version, depending on the settings in the subscriber’s... [...]

Double opt-in is a method of subscribing to an email newsletter where subscribers have to confirm two times (hence the “double” opt-in) that they want to receive emails from you. AWeber contributor Alyse Falk has published an article highlighting best practices for double opt-in. She says, “Double opt-in requires customers to confirm their email addresses twice. It’s not enough for users to leave an email on the website. They have to find the confirmation email you’ve sent and click on the link in it to confirm the subscription. Five benefits of double opt-in The practice of double... [...]

  MarketKit has just been released to automate some of the pesky problems all online marketers face. It consists of four tools: Four tools in MarketKit Email Verification Service This tool detects disposable email addresses, blacklisted email addresses, bounces, spam traps, fake addresses, and abused addresses, thus helping you to achieve great email deliverability. (The basic version allows 100 email verifications per day. There’s an optional upgrade that allows unlimited verifications per day.) Email verification helps you to weed out unwanted contacts in a matter of seconds. Drive... [...]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. Digital Marketing Depot has made available a replay of its webinar on ‘8 Email Best Practices for 2022 to Drive Growth’. The DMD team says, “Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your emails within the larger customer journey How to choose impactful KPIs that showcase customer engagement Success stories... [...]

There are a lot of well-known autoresponders, such as aWeber, GetResponse, MailChimp, and Constant Contact, but OrangeMail has a number of superior features, besides being much less expensive. Look at what it can do: ➤ Send Unlimited Broadcasts for No Restrictions on Send List ➤ Store and Send Unlimited Autoresponder Emails ➤ Provide you with Advanced Segmentation Based on Your List Behavior ➤ Spam Score Checker, Reducing Bounce Rate ➤ Unlimited List Import/Export: Don’t Lose Even a Single Lead ➤ Deep Analytics of Every Campaign’s Growth: Accurate Reporting ➤ Smart Suppression... [...]

The new episode of the Copyblogger podcast ‘Using Paid Advertising, Giveaways, and Influencers to Grow Your Business‘ is available on Apple Podcast now.  In this week’s episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works. Copyblogger  [...]

Engagement is the key to achieving email marketing success. By creating content that appeals to your subscribers, you can make email marketing a rewarding process. AWeber contributor Pam Neely has published a useful article on crafting re-engagement emails. She says, “Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we’ll show you: Why re-engagement email campaigns are important How to write effective re-engagement emails 10 great re-engagement email examples But first, let’s talk about decay. Specifically, email... [...]

The new episode of the Copyblogger podcast ‘How to Build an Email List Without Paid Marketing’ is available on Apple Podcast now.  On this week’s episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you ow to build an email list and grow your audience without breaking the bank. Copyblogger  [...]

A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email, according to its proponents, is not spam. HubSpot has published a new video ‘5 Ways to Make Your Cold Emails Stand Out’. The HubSpot team says, “80% of prospects prefer to be contacted by email than other means. Cold emails are a key tactic in any marketing strategy, especially to get your foot in the door. Here are five... [...]

CAPITALIZATION is a thing of concern for many. Especially when it comes to email marketing, we have to be alert to the use of capitalization in our email subjects and content. AWeber contributor Liz Willits has published an article answering this important question on using capitals in email subject lines. She says, “To find out how top marketers use capitalization in their email subject lines, we examined the subject lines from our 100 experts to see if they relied on a particular capitalization formula. We found 3 common formulas: 1 – Sentence-case capitalization (the first letter of... [...]