Having a large subscriber base is a thing to be proud of, but the list has to be responsive. You have to keep cleaning your email list to get the best response from your email marketing campaigns. HubSpot contributor Pamela Vaughan has shared five useful tips to clean up your email list. She says, “Making sure your email lists are clean and targeting the right audience increases your ROI and decreases the chances of your marketing emails being flagged as spam. Cleaning up your email lists gives you a better chance to reach and engage your audience. Every company is different so clean up can... [...]
Archive for the 'email marketing' Category
Email is one of the most trusted marketing tools. Effective email marketing helps you stay close to your audience and inform them about your products and services. Search Engine Lan team has shared 10 reasons why email is more important than ever. The SEL team says, “Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll... [...]
Email has been one of the most widely used and popular ways to reach your prospects and promote your products. MOZ contributor Miriam Ellis has published an interview with Hank Hoffmeier, Strategic Insights Manager at iContact. Ellis says, “I believe reading Hank’s tips and talk on trends today will make 2022 the year you center email in your customer service strategy for its welcome privacy, usefulness, familiarity, cost effectiveness, and excellent conversion potentials. The profit and popularity of email marketing Miriam: A stat which stunned me is that email marketing generates $42... [...]
A well-written email can help you win more customers. By crafting persuasive emails, you can also improve trust and authenticity. Quick Sprout has published a short guide called ‘How to Write a Sales Email’. The Quick Sprout team says, “Attractive prospects receive tens, if not hundreds, of cold emails a day. Given this reality, it’s no wonder that most people are quick to pull the trigger on the delete button. Your prospects only have a few moments to scan their inbox and decide whether your email is worth opening. It may sound like an impossible task, but a well-crafted sales... [...]
Email turns 50 this month. It has been one of the most powerful tools we have ever had. It has simplified our lives and being marketers, we are the ones who have utilized emails most often. Dominic Smith, Content Lead at Google Workspace has published this must-read article titled ‘Email is 50 years old, and still where it’s @’. He says, “50 years ago this month, Ray Tomlinson sent the very first email. He was a programmer working on ARPANET, the system that laid the groundwork for what would become the internet as we know it today. He tested the messaging system by sending... [...]
Emojis have been a common element in our communication today. But when it comes to email marketing, it is a question whether we should use them in the email content or subject lines. To helps us, AWeber contributor Sean Tinney has published an in-depth article on using emojis in your email subject lines. Sean says, “Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳. Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what... [...]
In email marketing, the most important element is your email database. By getting more and more subscribers to your publications or the emails of people interested in your products, you can improve the chances of email marketing success. AWeber has published a new video ‘Growing your email list’ with some useful ways to help you grow your email list. The AWeber team says, “Everyone has to start somewhere. Or maybe you already have a list of email subscribers, but want to expand your audience? Check out this video to learn some ways to start a list and continue to grow one. AWeber... [...]
A strong email marketing strategy can help you to achieve your sales goals. By observing successful content marketing campaigns, you can create your own. HubSpot has published a new video ‘6 Great Email Marketing Campaigns Examples (As Chosen By Experts)’ to help you create great email marketing campaigns. The HubSpot team says, “In this video, we’re covering 6 great email marketing campaigns. Don’t just take our word for it, these were chosen by the experts! Keeping your customers engaged via email can be a bit tricky but with these 6 different campaign ideas, you’ll be... [...]
Email marketing is used by thousands of businesses of all sizes around the world. It is one of the most popular forms of marketing due to its low cost, wider reach, and instant impact. AWeber contributor Kelly Forst has published a guide to running successful email marketing campaigns. She says, “To get great results, you need to do more than send out random emails. Your campaign should be carefully planned out and tracked for effectiveness. Here are crucial steps to take when running an email campaign. Identify your goals You should never make a move without having specific goals in mind.... [...]
Email autoresponders allow you to manage your list passively while leveraging automation to drive conversions. Quick Sprout contributor Lars Lofgren has published an article sharing a list of the nine best email autoresponders. He says, “What’s the best email autoresponder? After extensive research and testing, I’ve narrowed down the top eight autoresponders on the market today. Continue below to learn more about the features, benefits, pricing, use cases, and potential drawbacks for each one. #1 – GetResponse — Best Overall Email Autoresponder STARTS AT $15 UNLIMITED DAILY... [...]