Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. MarTech is hosting a webinar ‘8 Email Best Practices for 2022 to Drive Growth’ on Thursday, April 7, 2022. The MarTech team says, “Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your emails within the larger customer journey How to choose impactful KPIs that showcase customer engagement Success stories from how... [...]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for... [...]

Reminding your customers to complete the sales process is surely a good idea. Surely, you should make sure that the reminders are not overdone. AWeber contributor Sean Tinney has shared nine tips to win back lost sales with abandoned cart emails. He says, “Writing a powerful reminder means following best practices for abandoned cart emails. Here are crucial steps you should follow to get the most out of your reminder emails. 1 – Trigger the email within 24 hours  Statistics have shown that sooner is more effective than later when it comes to reminder emails. You want to catch your leads... [...]

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How do you make a great first impression in inboxes? Read on to learn how to not only pique the interest of recipients but to better their engagement with your brand. 1. Make it personalized You have many personalization options for emails. For... [...]

Content Marketing Institute, Business News Daily and Purch have published a new guide ‘6 Major Email Marketing Mistakes and How to Avoid Them‘ to help you improve your email marketing performance. The CMI team says, “Email marketing remains a top method for business owners to regularly engage customers without putting too much of a dent in the marketing budget. Despite the many options to engage customers, businesses fail to develop proper email marketing campaigns daily. Whether because you end up in the spam folder, send too many blasted emails or create boring content, it’s... [...]

With audience segmentation, you get to learn about your target audience. The more you know about your visitors, the better chance you have at turning them into customers. Business 2 Community contributor Jared Atchison has published an article highlighting three steps to segment your audience in 2022. He says, “One of the best ways to build rapport with your audience and secure more sales is with customer segmentation. Essentially, segmenting is the process of dividing existing customers and qualified leads based on their unique interests, goals, and pain points. Segmenting is also an excellent... [...]

Email marketing gamification refers to embedding a game into your emails. It’s a simple but powerful marketing strategy that can yield significant results, with the ultimate goal being to boost user engagement. AWeber contributor Jenna Bunnell has published an in-depth article explaining email marketing gamification and its benefits. She says, “Are you wondering whether designing a gamified email is worth the hassle? Here are some benefits it can bring to your brand. It improves customer retention and brand loyalty If customers know you as the brand that rolls out fun and reward-filled... [...]

Email accessibility refers to the creation of email content that people with disabilities can understand and interact with. You can create accessible emails by understanding how people are reading them. AWeber contributor Nahla Davies has shared some useful tips to make your email marketing campaigns more accessible. Davies says, “It’s important to make your emails accessible to every current and potential customer. Here’s why: Ecommerce is likely an important source of sales for your business. In fact, ecommerce makes up 40% of retail sales — how much of your business depends on... [...]

MailPro is a brand new autoresponder that allows you to send unlimited emails to unlimited subscribers with one click and with no monthly fee. Autoresponders have been with us ever since email was invented. There are lots of autoresponders in use in our community, such as HubSpot, Constant Contact, GetResponse, Aweber, Mailchimp, ConvertKit. etc. They all work and are generally well-respected, but the cost of these autoresponders can be higher than a new marketer can afford, and as the size of the list grows, the cost rises with it. And you keep paying these fees month after month. MailPro eliminates... [...]

Email marketing is one of the most successful ways to grow your online reach to promote your products and services. To achieve the best results from your email marketing campaigns, you need to write persuasive email content and subject lines. Entrepreneur magazine contributor Svetoslav Dimitrov has shared eight strategies to get people to open and read your emails. He says, “The challenge of crafting effective marketing emails that your audience reads and buys from may seem impossible. However, with the help of these eight simple strategies, you’ll see writing engaging emails is not that... [...]