Content Marketing Institute, Business News Daily and Purch have published a new guide ‘6 Major Email Marketing Mistakes and How to Avoid Them‘ to help you improve your email marketing performance. The CMI team says, “Email marketing remains a top method for business owners to regularly engage customers without putting too much of a dent in the marketing budget. Despite the many options to engage customers, businesses fail to develop proper email marketing campaigns daily. Whether because you end up in the spam folder, send too many blasted emails or create boring content, it’s... [...]

With audience segmentation, you get to learn about your target audience. The more you know about your visitors, the better chance you have at turning them into customers. Business 2 Community contributor Jared Atchison has published an article highlighting three steps to segment your audience in 2022. He says, “One of the best ways to build rapport with your audience and secure more sales is with customer segmentation. Essentially, segmenting is the process of dividing existing customers and qualified leads based on their unique interests, goals, and pain points. Segmenting is also an excellent... [...]

Email marketing gamification refers to embedding a game into your emails. It’s a simple but powerful marketing strategy that can yield significant results, with the ultimate goal being to boost user engagement. AWeber contributor Jenna Bunnell has published an in-depth article explaining email marketing gamification and its benefits. She says, “Are you wondering whether designing a gamified email is worth the hassle? Here are some benefits it can bring to your brand. It improves customer retention and brand loyalty If customers know you as the brand that rolls out fun and reward-filled... [...]

Email accessibility refers to the creation of email content that people with disabilities can understand and interact with. You can create accessible emails by understanding how people are reading them. AWeber contributor Nahla Davies has shared some useful tips to make your email marketing campaigns more accessible. Davies says, “It’s important to make your emails accessible to every current and potential customer. Here’s why: Ecommerce is likely an important source of sales for your business. In fact, ecommerce makes up 40% of retail sales — how much of your business depends on... [...]

MailPro is a brand new autoresponder that allows you to send unlimited emails to unlimited subscribers with one click and with no monthly fee. Autoresponders have been with us ever since email was invented. There are lots of autoresponders in use in our community, such as HubSpot, Constant Contact, GetResponse, Aweber, Mailchimp, ConvertKit. etc. They all work and are generally well-respected, but the cost of these autoresponders can be higher than a new marketer can afford, and as the size of the list grows, the cost rises with it. And you keep paying these fees month after month. MailPro eliminates... [...]

Email marketing is one of the most successful ways to grow your online reach to promote your products and services. To achieve the best results from your email marketing campaigns, you need to write persuasive email content and subject lines. Entrepreneur magazine contributor Svetoslav Dimitrov has shared eight strategies to get people to open and read your emails. He says, “The challenge of crafting effective marketing emails that your audience reads and buys from may seem impossible. However, with the help of these eight simple strategies, you’ll see writing engaging emails is not that... [...]

MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, January 14, 2022. The MarketingProfs team says, “Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there… but you’re still not sure that it’s enough. How do you make email more memorable and impactful? Register now to attend our Email Marketing Friday Forum. You’ll get three educational sessions, live Q&A, and resources. Can’t make it on January 14? Don’t worry.... [...]

In today’s busy schedules and competitive environment, it is difficult to get people to open and read your emails. Content Marketing Institute contributor Ann Gynn has shared some useful tips to help you write emails that get opened and read. She says, “Tips one to eight come from Nancy Harhut, chief creative officer HBT Marketing, who gives her best advice for getting your emails noticed and believed. The last three tips (nine to 11) contain advice specific to emails newsletters and come courtesy of Dennis Shiao and Ashley Guttuso. Dennis, founder of Attention Retention, created and... [...]

Effective email marketing helps you communicate directly with your target audience and build long-term relationships with your customers. Business 2 Community contributor Alejandra Zilak has shared 12 email marketing best practices for building relationships. Zilak says, “Let’s get back to email marketing. How can you use this tool to build relationships clients wax poetic about? Show Your Human Side Presenting yourself only as a logo is impersonal — especially in a day and age when people are used to knowing more about the core values and relatability of a business. You can show this... [...]

MOZ has published the latest video episode of Whiteboard Friday. The video titled ‘5 Simple Tips for SEO + Email Marketing Flywheels’ features Cyrus Shepard. The MOZ team says, “If you haven’t been using email marketing tactics to support your SEO efforts, now is the time to start. In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of these strategies over and over again, so that each becomes bigger and more powerful the more you do it.” MOZ  [...]