Customer acquisition and retention are the most important things that an organization seeks to achieve. Communication plays the vital role in doing so. Business 2 Community columnist Katie Sweet has shared four ways you can use personalized emails to improve customer loyalty. Katie says, “In this blog post, I’ll describe four main ways you can use personalized emails to improve customer success and customer loyalty. 1. Personalize at open time to reflect recent information First and foremost, each email you send should be as tailored to the individual as possible. What does... [...]

Email has been an integral part of the marketing domain. For decades it has remained one of the most trusted tools for the brands and marketers. Vertical Response contributor Lindsey Bakken has shared five tops to write great promotional emails that give your desired results. Bakken says, “Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step back. You can’t even begin to create an effective promotional email if you don’t know what your goal is. Ask yourself: What are you offering? Whom are you offering it to? What do... [...]

The eMarketer team has published a podcast on ‘Email: Why People Unsubscribe and How Marketers Can Optimize’. eMarketer team says, “B2B analyst Jillian Ryan talks about the continued importance of email to marketers. She breaks down the main reasons that companies are using email marketing. She addresses some concerns around how consumers interact with email. We identify the main reason that people unsubscribe from email lists and Jillian explains what marketers can be doing better”. Email: Why People Unsubscribe and How Marketers Can Optimize eMarketer  [...]

When it comes to email marketing, marketers either choose the mass mailing technique or the targeted marketing campaigns. As it is clear targeted campaigns have better chances to get more conversion as they reach the right groups of people. eMarketer columnist Rimma Kats has published an article on sending targeted emails vs. the email blasts. Kats says, “Email marketing is a tried-and-true digital channel that marketers across all sectors are using to reach and engage their audience. According to a survey from Radicati Group conducted earlier this year, roughly 281.1 billion emails will... [...]

Artificial Intelligence (AI) has found its place in all the segments of marketing and promotion. In email marketing too AI can be helpful in a great manner. Entrepreneur contributor Ryan Myers has shared three ways to help marketers enhance their email marketing performance. Myers says, “Just as with any other process, form a hypothesis and test it; isolate variables and qualify the responses received. Which audience members responded favorably? Which buyer persona do they most resemble? Are there any patterns within those buyer personas? These insights build and begin to inform future experiments,... [...]

Mike Austin, an Econsultancy columnist has shared three techniques to help marketers grow their email lists for improving their sales during the Christmas season. Austin says, “From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue. So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists thinned as a result of GDPR? Let’s take a closer... [...]

Any form of marketing requires a lot of research and experiments and email marketing is not an exception. With different email templates, catchy subject lines and unforgettable offers, you can make your email campaigns stand out. Entrepreneur contributor Syed Balkhi has shared four mistakes that can cost you your precious email subscribers. Balkhi says, “Let’s stop your subscribers from hitting that dreaded “Unsubscribe” button. Take a look at these reasons why you might be losing email subscribers and ways how to fix what’s  wrong. You send too many emails. I’m sorry, but... [...]

Email is a great form of marketing that has helped almost all the brands around the world. With certain exceptions it has also turned out to be one of the most trusted forms of marketing. Design is something that helps you achieve better marketing results. It allows your brand to speak out loudly and convert more customers. HubSpot’s Lee McKnight Jr. has shared four sales email templates that can help marketers get and keep their buyer’s attention. Lee says, “When it comes to sales prospecting, it’s more important than ever that you write concise, effective communication. On... [...]

In the times of social media marketing too the email hasn’t lost its charm. It remains one of the most widely used form of marketing online. Entrepreneur magazine contributor Jeff Kupietzky has shared why marketers should stick to email marketing in the times of Facebook. Kupietzky says, “Enter: email. This tried-and-true medium, which some had written off as “dead” is in fact having a renaissance, becoming one of the most effective channels for sales and revenue generation. What makes email such an attractive alternative to Facebook? 1. Email is publisher owned and controlled. Unlike... [...]

The email marketing domain has turned 40 this year. For so many years this form has given plenty of reasons and great results to the marketers. Marketing Land contributor Kyle Henderick has shared some big moments in the history of email marketing. Henderick says, “Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints, it served as the foundation of email... [...]