The various forms of marketing that you use for reaching your prospects and customers can also play an additional role in making your marketing successful. Business 2 Community contributor Choncé Maddox has shared five ways you can use your email signature as a marketing tool. Maddox says, “Here are just a few easy ways to market better with your email signature. Link to Your Website and Social Media It’s obvious that you’ll want to link to your website and social media accounts in your email signature. It’s an easy way to direct people to learn more about you and... [...]
Archive for the 'email marketing' Category
A database of prospective customers is a must for achieving exposure and success in marketing. For running successful email marketing campaigns you should build a list that responds. HubSpot’s Caroline Forsey has shared ten strategies to help marketers build an email list from scratch. Forsey says, “If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we’ll cover some high-quality strategies to build an email list from scratch. Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can... [...]
Email marketing is a form that has been evolving continuously and allowing the marketers to improve their marketing ROI. HubSpot columnist Pamela Vaughan has shared thirteen strategies to help marketers make their email marketing campaigns more rewarding. Vaughan says, “While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. 1. Don’t... [...]
Action-based email automation allows you to plan email campaigns based on your subscriber responses. Instead of sending general emails, this pattern allows you to reach out the customers according to the need. AWeber columnist Jill Fanslu has shared three strategies to start action-based email automation. Fanslu says, “Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute. So I did some digging. Turns out, most people told me email automation is overwhelming and they’re not sure where... [...]
HubSpot columnist Christina Perricone has published a useful guide to email marketing. Perricone says, “Here are some stats that prove how effective email marketing can be: Email is good for business. Two thirds of customers have made a purchase as a direct result of an email marketing message. Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own... [...]
SnapMailPro,with its custom software and its live service team, works like a robot: you give it a task, and it performs it without further involvement from you being required. For example, you can tell it, “Send the message I have just submitted to you on Tuesday morning to all my lists, and on the sales page, put a countdown timer for Saturday midnight. Also, use one of my favorite email templates”. In response, the team of experts builds your email, then adds the timer to the sales page, and sends the email to the lists. Before sending it, you can review their work and ask for any... [...]
The recently announced SnapMailPro is a combination of innovative email software and a technical support team. For an investment of $1, you can have a 2 week trial of this package to see if it works for you. The software lets you do A-B testing of your copy for emails, opt-in pages and squeeze pages. It supports auttoresponder email sequences for people who opt in to your lists. And it lets you segment your list and tag your creative content. But they not only are they offering innovative email software; they will do the work to get the software ready to use in your business and then actually run... [...]
You need to continue experimenting for achieving success in marketing. Email too is a form that can be made irresistible by innovating your thinking. Entrepreneur contributor Susan Gunelius has shared ten tips to write emails that can help you get better results. Gunelius says, “Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages: Step 1: Exploit your product’s (or service’s) benefits If you’re writing an email message with a call to action that motivates people to take... [...]
Customer engagement is the ultimate goal of brands and marketers as it leads to the sales process. Email marketing being one of the oldest form of marketing can do wonders if some kind of innovation is applied to it. Econsultancy columnist Nikki Gilliland has shared five benefits of using gamification in email marketing. Gilliland says, “Whether it’s a quiz in exchange for prizes or a game purely for entertainment purposes – there are many benefits to incorporating gamification. Here’s more on this, along with a few examples to illustrate it. Attract new subscribers One of the main... [...]
Content Marketing Institute is hosting a webinar on ‘How to Leverage Email Marketing for Deeper Donor Relationships’ on Wednesday, June 20 at 2.00 pm EDT. The CMI team says, “In 2015, nonprofits sent 2.4 billion emails to 37 million subscribers. Using email marketing, nonprofits can inform supporters and generate donations without taking the focus away from their clients. But how do you grow your list of recipients the right way? And what emails should they be receiving from you? Join Ros Hodgekiss, Customer Success Programs Manager at Campaign Monitor as she discusses how nonprofits... [...]