Personalization is the key to achieving success in email marketing. It puts you in close contact with the subscribers and improves the chances of conversion. Econsultancy’s Mike Austin has shared an useful article highlighting the ways to improve your email personalization efforts. Austin says, “A good first step to become more targeted in your email marketing is analyzing your purchase and browsing data and placing customers into segments. Understanding those segments allows you to define how to personalize the experience based on interests, browsing behavior and purchase history.... [...]

When it comes to digital marketing, to succeed, businesses need to leverage all available content platforms. And email marketing is central to that effort because, unlike social media platforms where your message can be viewed fleetingly in the newsfeed, your email message gets delivered directly to your target audience’s inbox. As a result, if they respect you, they will likely respond because your message is front and center, not a passing news ghost floating by for a moment, soon to be replaced by some later news. The Sikich consulting firm discovered that 70% of marketers regard email marketing... [...]

Forbes contributor Steve Olenski has shared the threat and opportunities that exist in the email marketing domain. Olenski says,”Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help optimize the results of their email marketing tactics. Here are some email threats and opportunities to consider that may impact your business. Email Threats Let’s start with the issues you’ll need to address when leveraging this marketing tactic. The main threat... [...]

Your email marketing performance is assessed on the basis of the kind of open rate they enjoy and finally the click through rates. You can improve the open rates by attracting the subscriber attention and by presenting an irresistible offer or information. AWeber columnist Lauren Willard has shared four tips to help marketers improve their email open rates. Willard says, “Below are four ways to write an email preheader that will skyrocket your open rates. #1: Sum up the content inside Add more context to your subject line with your preheader text. In it, give a short summary of what the... [...]

An email list works as a rich source of customers who can be contacted with offers and updates. At the same time building a useful email list is a challenge since it requires great efforts to build the list of people interested in your brand and products. Business 2 Community contributor Eric Rosenberg has shared four advantages of having an email list for the business. Talking about the ownership of an email list Rosenberg says, “Social media is one of the biggest things to happen to business marketing in the last decade or so, but there is one serious drawback to relying on social media... [...]

Email marketing stands as a mandatory element in the process of branding and promotions. Most marketers see email as a dependable way to reach out the masses. In email marketing the open rate matters as it presents the actual scene of whether people are interested in viewing your emails or now. Business 2 Community contributor Julie Paci has shared four strategies to help marketers improve their email open rates. Paci says, “The only elements visible in the inbox before you open a message are always the same: the sender’s name, the subject of the email, and the pre-header. Below is an... [...]

As we know phishing emails are intended to commit online frauds and it is a big danger for the internet marketing industry. The phishing emails generate the feeling of doubt for almost every email that a person receives. But still there something to learn from everything you face in life. MarketingSherpa’s Daniel Burstein has shared four lessons marketers can learn from the phishing emails. Burstein says, “Let’s look at these phishing emails through the lens of one lesson taught in the course — relevance, importance and urgency. Relevance to the consumer Relevant is the degree... [...]

Email marketing is an efficient form of marketing that has been used by most brands for so many years. Email puts you in direct touch with the prospects and gives the opportunity to present your offers personally. Entrepreneur magazine contributor Sanchita Dash has shared some useful tips on using email marketing campaigns for building a bigger customer base. Dash says, “How often do we get emails on our inbox about a company or a product and we are even lured to know more about it? Well, quite often. Welcome to the genre of email marketing. Your product is ready and is out there in the market.... [...]

The Shopify team has published a podcast on ‘A Quiz-Powered Approach to Email Marketing’ featuring Bethany McDaniel. Shopify team says, “In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list. Bethany McDaniel is the founder of Primally Pure: an all-natural, 100% non-toxic skincare line offering safe and effective products. Tune in to learn How to make sure your brand’s messaging is crystal clear What specific questions to ask when getting product feedback Why you want to find... [...]

Most brands and marketers use email as a tool to reach out their prospects and customers. And as email offers them the flexibility to present their offers in a personalized manner, email marketing is one of the most preferred tools. Entrepreneur contributor Syed Balkhi has shared four steps to help marketers launch their initial email marketing campaigns. Balkhi says, “In order to have a successful email marketing campaign, you’ll need people to email. That’s why you have to build up your email list to be a moneymaker for your business. Having an email list allows you to have a ton of... [...]