Econsultancy’s Ben Davis has shared fifteen good and bad examples of repermissioning emails & campaigns under the GDPR. Davis says, “In this article we are mainly dealing with consent for email marketing, but marketers should think about what consents they want to refresh – cookies for example. The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.). On... [...]
Archive for the 'email marketing' Category
ConvertKit and Copyblogger are hosting a webinar on ‘Turn Leads into Clients with Modern Email Marketing’ for marketers on Tuesday, April 24. The Copyblogger team says, “You will leave this webinar with an action plan for a simple email system to bring you more clients. There will also be free stuff on the live workshop to help you implement that plan. We’re going to show you… The keys to modern email marketing How to strategically segment your audience for a better experience How simple automations can skyrocket your conversions How to use email to get referral business... [...]
AdWeek is hosting a webinar on ‘Create Loyal Email Readers: 3 Strategies That Turn Your Newsletter Into a Habit’ on Tuesday, April 24 at 1.00 pm EDT. Tyler Denk of Morning Brew and Stephanie Burton of Campaign Monitor will host the webinar. The AdWeek team says, “If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to... [...]
The General Data Protection Regulation (GDPR) will be applicable in the European Union from May 25, 2018. Several researches have revealed marketers’ hesitation as it comes to be prepared for the new law. AWeber columnist Brandon Olson has shared five ways marketers can keem themselves ready for the GDPR. Olson says, “There’s a lot to think about with the GDPR, and we understand that it can feel a bit overwhelming. So we’ve outlined four steps you can take to help prepare for the GDPR. 1. Continue to abide by AWeber’s terms of service and privacy policy We recently updated our... [...]
AWeber has published a checklist to help marketers update their email marketing strategy for GDPR. The AWeber team says, “The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 — and it will impact email marketers around the world. Its purpose is to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.” The GDPR legislation affects businesses using email marketing services (i.e., data controllers) as well as email service providers (i.e.,... [...]
Email marketing is a long used weapon by all brands and marketers. Several researches say that emails generate the maximum revenue of all the other forms of marketing. Just like any other form of marketing, email too needs to be follow certain norms. Entrepreneur contributor Susan Gunelius has shared five tips to help marketers follow the seven legal rules of email. Gunelius says, “There are seven primary requirements of the CAN-SPAM Act. Following is a basic explanation of each of the main requirements. If you always err on the side of caution and assume messages sent from your company are... [...]
ConvertKit and Copyblogger are hosting a webinar on ‘Turn Leads into Clients with Modern Email Marketing’ for marketers on Tuesday, April 24. The Copyblogger team says, “You will leave this webinar with an action plan for a simple email system to bring you more clients. There will also be free stuff on the live workshop to help you implement that plan. We’re going to show you… The keys to modern email marketing How to strategically segment your audience for a better experience How simple automations can skyrocket your conversions How to use email to get referral business... [...]
HubSpot columnist Aja Frost has outlined 27 powerful email closing lines that can help marketers win at email marketing by getting more sales done. Frost says, “If you write powerful sales email closing lines, the recency effect will amplify its impact. Not only will your message be more memorable, but your prospects will be more motivated to respond. Read on for ideas for closing strong (and check out these terrible email closing lines so you know how not to end a message). Can’t-Resist Questions A well-chosen question can turn a one-way exchange into a dialogue — and talking... [...]
Artificial Intelligence (AI) is playing a significant role in making marketing more personalized and responsive. We haven’t heard of the influence of AI on email marketing. To help us learn about it, Econsultancy columnist Ben Davis has interviewed Raj Balasundaram, VP Solutions and Strategic Services at Emarsys, a B2C marketing automation platform summarized the conversation in a blog post. Davis says, “I began by asking ‘What is personalisation?’ “Every marketer has to answer these four questions,” Balasundaram replied, “Who? What? When? How?” “That’s fundamentally... [...]
AdWeek is hosting a webinar on ‘Create Loyal Email Readers: 3 Strategies That Turn Your Newsletter Into a Habit’ on Tuesday, April 24 at 1.00 pm EDT. Tyler Denk of Morning Brew and Stephanie Burton of Campaign Monitor will host the webinar. The AdWeek team says, “If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to... [...]